Good Enough Never IsBy Mridula Velagapudi“Good enough never is,” says Fields. “Set your standards so high that even the fl...
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Good enough never is


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Good enough never is

  1. 1. Good Enough Never IsBy Mridula Velagapudi“Good enough never is,” says Fields. “Set your standards so high that even the flaws are consideredexcellent.”*“Good enough never is”, a business philosophy closely associated with Mrs Debbi Fields, is one of myfavourite quotes. When you are out there in the market providing a service or a product, what do youthink defines “good enough” for your product or service? Nothing! “Good enough” is just a milestoneor a stage in the continuous process of improving the quality of your service or product. So it keepsmoving further and it is difficult to capture it [for your business] within the bounds of a definition fora long time-period or for that matter, even for the moment when you try to define it!There can be two viewpoints here – one, that you can reach near-excellence, but can never actuallyachieve excellence. If you follow this tenet then you will always work for improvement - unless it is"good enough"! Two, that no matter how much you work to make something excellent, there willalways be someone somewhere in time and space who would not be a satisfied customer - who will notfind your product/service "good enough". So, you judge the "fit-for-the-purpose" state of yourproduct/service for that time and go to the market.What do these two viewpoints mean for Entrepreneurs? If you choose the second viewpoint, then thestartup runs a risk of getting beaten down because of lack of excellence. But if you choose the firstviewpoint then, for an entrepreneur who plans to launch his/her start-up, this may sound extremelyunpractical and daunting. After all, if that were the case [that good enough never is] then a start-upcould never take off.The point that should be appreciated here is that “good enough never is” should always be applied inrelativity; it should be a mantra for a continuous effort towards the detail to quality. From anentrepreneur‟s point of view, it is better to look at it in this way. Let us assume that you are eitheraddressing a niche or new market with a product. For example, if you are providing a software productthen you must see which features you can do with just being „good enough” and which features neednothing less than excellence [or close to it]. Your validation stage in the Entrepreneurial Processwould have helped you in adjusting the requirements and features that you have planned to finally rollout your product with. You should keep listening to your customers and judging the future trends tomeet the new expectation levels of “good enough”. This way you will see your product evolve into whatthe market needs. Seek for perfections that could make a difference to your startup at that stage.Anything secondary could be “fit for the purpose”. But if you are venturing into a crowded market witha me-too model, then the “good enough” should be nothing less than excellence – ever!Since good enough never is, hence there is always a spark for innovative thinking and it brings outbetter value propositions. Open markets, globalization, efficient flow of information and businessphilosophies such as “good enough never is” are the important factors that propagateEntrepreneurship.*Referenced from: