The internet of things

1. HIGHLIGHTS FRA SXSW 2013 – HUSET MARKEDSFØRING
The Internet of Things
Niels Chr. Møller, CEO Fluid A/S.

2. One ECO-System
Any Device
Place
Time
One

3. Device Sensors
Sensing
Observing
Communicating
Interacting

4. Tracking
Behavior
Product
Location
Situation

5. Real-Time
Data-Driven
Decision Analytics
Targeting users
Just-in-Time
(Not Just-in-Case)

6. One ECO-System
New Products
Media
Business Models

8. ”I don’t want more no-compatible products.
I want one remote to control them all”
Josh Clark, Global Moxie, Principal
Featured Speaker, SXSW 2013

9. HIGHLIGHTS FRA SXSW 2013
The Disappearing User Interface

10. The Best Interface
is No Interface

14. Google Glass
•Take pictures
•Records what you see
•GPS / Directions
•Send messages
•Ask
•Translate
•Share

16. HIGHLIGHTS FRA SXSW 2013
When Your API is Your Product

17. What is an API?
SW to SW Interface
Public or
Restricted Access
Real-Time

18. “We want to be
the location layer
on the internet….
and our API is predominant
to our business”
Dennis Crowley, Foursquare
CEO, co-founder
SXSW 2013 Keynote

19. OUYA
“Anyone with
a great gaming idea
should be able to
create a game”
Founder and CEO
Game Industry Veteran
SXSW 2013 Keynote

20. OUYA
Enabling Game Creators
Raised USD 8 mio.
in 48 hours
from 68.000 people
(Crowd-funding)
23.000 game creators involved
(Crowd-sourcing & Open Source)