Web design sales interview checklist

1.
5X5 Website Strategy Document
WEBSITE STRATEGY INTERVIEW
Name:_______________________________________________
Business Name:_______________________________________
Date:________________________________________________
Phone:_______________________________________________
Email Address:_________________________________________
Postal Address:________________________________________

2.
5X5 Website Strategy Document
About You:
What’s the name of your company:
What does your company actually do? What are the products and services you offer?
Who are the decision makers?
How are you unique?
Who are we doing this for:
Who are they?
How old?
Where are they located?
Interests?
Problems / fears / desires?
What are we doing?
Why do you want a website?
What are the top 5 reasons your customer will visit your site?
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3.
5X5 Website Strategy Document
Where do your customers come from at the moment?
What do you like about your current website?
Design Concept
How do you want people to feel when interacting with your brand?
Competitors?
What do you think they are doing which is working?
Any websites you particularly like the look of?
Success
If we were celebrating a successful web strategy in 12 months time what would success look
like?
How many sales?
Your existing site
Current website:
Domain name:
How old?

4.
5X5 Website Strategy Document
Hosting:
CMS?
Frequency of updates?
Types of updates?
Mobile friendly?
Analytics setup?
Video content?
Email marketing
Do you have a list?
How do you grow this list? Opt­ins?
Any email marketing activities?
Are you measuring the results?
What tool are you using?
Social Media
What platforms are you active on?
Do you have a social media strategy in place?
Who is the person responsible for the daily social activities?
Social advertising?

5.
5X5 Website Strategy Document
Paid Traffic
Google Adwords / Remarketing?
Any other paid traffic sources?
Staff Resources
Who will be in charge of writing content?
Photography:
Budget / Timing
What is the budget you have set for this project?
Timing:
What is the proposed timeframe / milestones you are working towards?
Any existing supplies we need to liaise with?
Anything else we should know?
Is there anything you specifically want to know about?