2. COMPANY AND PRODUCT
REVIEW
• Founded in 1982 by Dietrich Mateschitz along with Chalerm Yoovidhyat, saw
that Japan and Thailand had energy drinks in their markets and wanted to
create one of their own.
• First Red Bull sold in home country of Austria April 1, 1987.
• 40 billion cans sold
• 53.3 million dollars
• 166+ countries