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SPECIAL EDITIONS 
Angela Brockington 
Travis Brassell
COMPANY AND PRODUCT 
REVIEW 
• Founded in 1982 by Dietrich Mateschitz along with Chalerm Yoovidhyat, saw 
that Japan and Thailand had energy drinks in their markets and wanted to 
create one of their own. 
• First Red Bull sold in home country of Austria April 1, 1987. 
• 40 billion cans sold 
• 53.3 million dollars 
• 166+ countries
PRODUCT IDEA 
&
HEAD OF THE PACK
VAST PRODUCT LINE
RED BULL EVENTS
RED BULL & CIROC
PARTNERSHIP
Red Bull Special Editions ppt

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