You have your customer inside your store, ready to make their purchase. Instead of just closing the check and sending them on their way, let's seize this opportunity and get them to spend a little bit more with you. We have put together a fun infographic with the top 10 ways to increase your customers' spend at your small business. We hope you enjoy it!

1. #SMBHOTSHEET
$
TOP 10 Ways To Increase
Customer Spend At Your $
Small Business
$
Consider your
customers’ interests.
Strategically display WORK IN FASHION RETAIL?
items or services that FEATURE MULTIPLE ITEMS
LIKE DRESSES WITH A
complement each MATCHING NECKLACES,
other in pairs or sets. SHOES, OR SCARVES.
CUSTOMERS ARE MORE LIKELY
TO BUY MULTIPLE ITEMS IF
#10
THEY CAN SEE HOW THEY
GO TOGETHER.
1 Spray Tan = $25 Offer deals that allow
................................................
more spending, not
ADD FRIES Summer Special
just an individual
1 3 for $60
FOR
ONLY
$ discount, like buying
SAVE $15!
items in groups or
combos.
REMIND CUSTOMERS WHAT THEY SAVE
WHEN THEY BUY IN GROUPS.
#9
Be mindful of your
store layout and
ambiance; it can
increase the MAKE PEOPLE WANT TO STAY,
SHOP, AND ENJOY YOUR
likelihood of more BUSINESS. FOR A CAFE,
purchases. THE LONGER YOUR
CUSTOMER LINGERS,
THE MORE LIKELY
#8
THEY WILL HAVE THE
URGE TO BUY A MUFFIN, OR
A SANDWICH AFTER THEIR
COFFEE.
Walgreens positions their pharmacy in
the back of their store so customers are able
to browse through their other items while
going into pick up your prescription.
If you offer a loyalty
program, upsell to
earn the customer
YOUR CUSTOMERS CURRENT TOTAL: $42
REWARD PROGRAM: Earn $5 off with $50 spend. more rewards.
$10 $10 $10 $10 $10
#7
Let the customer know if they spend just $8 more they
will earn their $5 credit. Have options in the $10-20
range right at the POS to not only get them to their
reward, but they may also end up spending
a little bit more.
Add variety or
expand your top
selling items or
IF ICED TEA IS YOUR BEST
services. SELLING BEVERAGE,
OFFER PEACH, MANGO,
AND OTHER OPTIONS
THE CUSTOMERS MAY LIKE.
#6 Upsell the larger size
or better service for
IF YOUR CUSTOMER LIKES IT,
a slight price
THEY ARE USUALLY HAPPY TO increase.
GET MORE IF IT SOUNDS LIKE
A GOOD DEAL.
“ Want the larger bottle?
#5
It has 2X the cleanser
for only $3 more bucks!
”
Advertise exclusive
loyalty program
incentives to current
SET EXCLUSIVE DATES
members. OR SPECIAL SALES
WHERE CUSTOMERS
AUGUST
15
CAN EARN DOUBLE OR
TRIPLE REWARD POINTS
TO USE FOR CASH
#4
ON THEIR NEXT
PURCHASE.
DOUBLE REWARDS!
Take notes on each
customer about
previous purchases
so you can suggest
“ Noticed you purchased
Peachy Keen blush last time. other items they
Have you tried might like.
our Just Smitten lipstick?
It matches perfectly.
”
#3
FiveStars POS Relationship Manager has a
special notes field where you can input any
additional information about a specific
customer. Not only are you positioned for an
upsell, but you also have access to your
customers’ rewards points, all in one place.
Be an expert at your
service or products.
Make purchase
recommendations Jessica’s Play Pen offers pet food.
Since she is extremely knowledgeable
specifically tailored about different pets, she can
to your customers. suggest the best food types,
with specific ingredients for specific
breeds of dogs. When the customer
#2
trusts her expert opinion, they are
more likely to purchase other items
she suggests are good for the
customer’s pet.
Develop genuine
THE # 1 WAY TO INCREASE SPEND... relationships with
each and every
CUSTOMERS ARE WILLING TO SPEND MORE
WITH PEOPLE AND BUSINESSES WHO GIVE customer.
THEM A GREAT EXPERIENCE TO CONTINUALLY
COME BACK TO.
$ $ $
$ #1
3 out of 4 customers
have spent more with a company
because of positive experiences.
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