Boosting Innovation & Co-Creation

1. Boosting Innovation & Co-Creation
Ricardo Castrillo Pelaz
@rcastrpe7
r.castrillo@chiesi.com
+34 669 490 849
Albert C. Mikkelsen
@acmikkelsen
albert@heywood.me
+34 626 041 989

2. Introduction

3. Input
Chiesi’s Key
Challenges
Output
3 Start-Ups
3 Teams
3 Months
WeStart - The Catalyst

4. Lean Methodology in five key steps:
Challenge
Define the
organisation’s
strategic
challenges
1
Defining the
problem
Target &
Customer map
2
Desirability
Sketch
solutions &
achieve early
validation
3
Feasibility
Build a realistic
prototype
4
Viability
Set up a
business
operation
5
Method: How We Do It
. Teams of four people
. Each team is assigned a mentor
. All mentors have both teaching/coaching and entrepreneurial experience
. Each time is assigned €5K and given 20% off their usual duties

5. Impact

6. Impact: Global Vision
Be-A-Hero
My Pharma
Advisor
Aspira
Technologies
HealthUP
Aluma Care
Pacientes al
Poder
24
Participants
4,9/5
Participant
Valuation
People Six Intrastartups
1100+ clients
contacted
100.000
value prop.
impressions
1000+ active
users
Immediate Impact
8 Contacted
Startups
2
Collabs.
signed
28+
Media
Impacts
Collaterals

7. 2 Editions
Impact: Global Vision
24
Participants
1000+ clients
contacted
2
Collabs.
signed
8 Contacted
Startups
4,9/5
Participant
Valuation
28+
Media Impacts
My Pharma
Advisor
Aspira
Technologies
HealthUP Aluma Care
Pacientes al
Poder
Be-A-Hero
6 Intra-Startups Launched… 1 supported by Chiesi Spain

8. 2 Editions
Impact: Global Vision
5/5
Would recommend it to
other companies
4,9/5
would recommend it to
other Chiesi employees
‘’I’d make it mandatory to every employee in the company’’ - Xavi
Niubò, participant Second Edition

9. Cultural Impact - A few stories…
Smart Thermometer
developed
independently
Renegotiating deals with
providers, by testing &
iterating
Using a scientific
approach to take
decisions in daily
disagreements

10. Business Impact
HealthUP
‘’Most
Innovative
Startup’’ @
Digital Enterprise
Show
Chiesi HQ
decided to take it
a step further
10K in further
investment so
far
PacientesAlPoder
96% weekly
growth during
the program
250 active users
in less than 3
months (4 days
per month)
2 hospitals
interested in
purchasing
proposed biz.
model

11. Ecosystem Developed
8 Startups
Contacted
3 Evaluated
2 Startup
Collab.
Signed
1 Corporate
Collab.
Signed
Cultural change
accelerates
business reality

12. Presentations at…Media Appearances
‘’Entrepreneurship’’ was 2nd most
popular word on Chiesi Spain’s Twitter
10+ Big Media spoke about the Program
28+
Impacts
205K+
Economic
Valuation
10,5M+
Audience
Media & Branding Impact

13. Next Steps

14. Chiesi
People
Start-upsColl.BM
Initiatives of multiple dpt. executing innovation
8 Startups (WeStart
1.0) +3 Startups (WeStart 3.0)
20+
Entrepreneurial
Initiatives
3 (WeStart 2.0) + 5
(Chiesi’s TAs)
Mid. Management
Workshop
KeyActions
Ending WeStart
2.0
Collab. &
Investment
WeStart 3.0
Open
Present.
Open
Present.
52/240
People
24 people (WeStart
1.0 & 2.0)
16 Mid
Mgrs.
+12 people
(WeStart 3.0=
1 (DyCare) +1 2
January 2017 March 2017 Total 2017

15. Final Reflections
Timing
Partner Walk before you
run
www.westartprogram.com

16. Would you like to join
us?

17. With the Support of