1. SEGMENTED MARKETING
LUNCHAD
MEDIA

2. MEDIAPLATFORMS
UTILIZING EVERYDAY ITEMS AS ADVERTISING PLATFORMS
 Envelopes
 “Dabao” packaging
 Boxes
 Bowls
 Cups

3. THEMEDIA
 Most meals are brought back to Offices, Homes, Classrooms and Dorms.
 Takeaways will be seen by Colleagues, Family, Classmates and Friends.

4. TARGETAUDIENCE
Target: PMETs
Natural Habitat: CBD and Business Hubs
Sub-habitat: Bars, Pubs, Cafes, Coffee shops, Hawker Centers
EXAMPLE:
MBA program advertised in Amoy Street, Clifford Center and Tanjong Pagar

5. TARGETAUDIENCE
Target: Students
Natural Habitat: Schools
Sub-habitat: Popular hangouts; Bugis, Cineleisure
EXAMPLE:
National Youth Council advertised in JCs, ITEs, Polys and Universities

6. TARGETAUDIENCE
Target: Families
Natural Habitat: Neighbourhoods
Sub-habitat: Shopping malls, Community centers
EXAMPLE:
NETS Flashpay advertised in Hawker Centers in Clementi, Bedok, Tiong Bahru

7. TARGETAUDIENCE
Target: Foreign workers
Natural Habitat: Worksites, Dormitories
Sub-habitat: Lucky Plaza, Peninsula Plaza, Little India, Chinatown, City Sq
EXAMPLE:
Prepaid card campaign advertised in Peninsula Plaza

8. TARGETAUDIENCE
Target: Travelers/Tourists
Natural Habitat: Departure Halls
Sub-habitat: Money Changers
EXAMPLE:
Travel Insurance advertised on Envelopes in Money Changers in CBD

9. OURUSP
 Specific Distribution
 High Visibility
 Quality attention

10. PASTCAMPAIGNS

11. CONTACTUS
FIONA LIU
Marketing Department
(+65) 92264738 / 67765598
Fiona@lunchad-media.com
www.facebook.com/LunchAd
www.lunchadmedia.com
192 Pandan Loop,
Pantech Business Hub, #04-07
S’128381
*NOTE*
LunchAd Media is registered patent protected by IP regulations in Singapore
IPOS patent grant number: 200108117-3