21. Financial plan: Investments
To realize our strategy/roadmap/mission
in Year 1 we will invest XXX EUR for asset ABC
It’s economic life is 3/5/… years
The expected deliverables will be a) b) and c)
(measureable please!)
In Year 2 we will invest…
29. Introduction
« Adjusted EBITDA »…?
We define Adjusted EBITDA as net income (loss), excluding (i) income (loss) from discontinued operations, net of income taxes, (ii) net income (loss) attributable to non-controlling interests, net of tax,
(iii) provision for (benefit from) income taxes, (iv) income (loss) from equity method investments, (v) interest expense, (vi) other income (expense), net, (vii) depreciation and amortization, (viii) stock-
based compensation expense, (ix) certain legal, tax, and regulatory reserve changes and settlements, (x) goodwill and asset impairments/loss on sale of assets, (xi) acquisition, financing and divestitures
related expenses, (xii) restructuring and related charges and (xiii) other items not indicative of our ongoing operating performance, including COVID-19 response initiatives related payments for financial
assistance to Drivers personally impacted by COVID-19, the cost of personal protective equipment distributed to Drivers, Driver reimbursement for their cost of purchasing personal protective
equipment, the costs related to free rides and food deliveries to healthcare workers, seniors, and others in need as well as charitable donations.
We have included Adjusted EBITDA because it is a key measure used by our management team to evaluate our operating performance, generate future operating plans, and make strategic decisions,
including those relating to operating expenses. Accordingly, we believe that Adjusted EBITDA provides useful information to investors and others in understanding and evaluating our operating results in
the same manner as our management team and board of directors. In addition, it provides a useful measure for period-to-period comparisons of our business, as it removes the effect of certain non-cash
expenses and certain variable charges. To help our board, management and investors assess the impact of COVID-19 on our results of operations, we are excluding the impacts of COVID-19 response
initiatives related payments for financial assistance to Drivers personally impacted by COVID-19, the cost of personal protective equipment distributed to Drivers, Driver reimbursement for their cost of
purchasing personal protective equipment, the costs related to free rides and food deliveries to healthcare workers, seniors, and others in need as well as charitable donations from Adjusted EBITDA.
Our board and management find the exclusion of the impact of these COVID-19 response initiatives from Adjusted EBITDA to be useful because it allows us and our investors to assess the impact of
these response initiatives on our results of operations.
Adjusted EBITDA has limitations as a financial measure, should be considered as supplemental in nature, and is not meant as a substitute for the related financial information prepared in accordance
with GAAP. These limitations include the following:
•Adjusted EBITDA excludes certain recurring, non-cash charges, such as depreciation of property and equipment and amortization of intangible assets, and although these are non-cash charges, the
assets being depreciated and amortized may have to be replaced in the future, and Adjusted EBITDA does not reflect all cash capital expenditure requirements for such replacements or for new capital
expenditure requirements;
•Adjusted EBITDA excludes stock-based compensation expense, which has been, and will continue to be for the foreseeable future, a significant recurring expense in our business and an important part
of our compensation strategy;
•Adjusted EBITDA excludes certain restructuring and related charges, part of which may be settled in cash;
•Adjusted EBITDA excludes other items not indicative of our ongoing operating performance, including COVID-19 response initiatives related payments for financial assistance to Drivers personally
impacted by COVID-19, the cost of personal protective equipment distributed to Drivers, Driver reimbursement for their cost of purchasing personal protective equipment, the costs related to free rides
and food deliveries to healthcare workers, seniors, and others in need as well as charitable donations;
•Adjusted EBITDA does not reflect period to period changes in taxes, income tax expense or the cash necessary to pay income taxes;
•Adjusted EBITDA does not reflect the components of other income (expense), net, which primarily includes: interest income; foreign currency exchange gains (losses), net; gain (loss) on business
divestitures, net; unrealized gain (loss) on debt and equity securities, net; impairment of debt and equity securities; and other; and
•Adjusted EBITDA excludes certain legal, tax, and regulatory reserve changes and settlements that may reduce cash available to us.
30. BALANCE SHEET
Fixed ASSETS Equity =
Capital +
Accumulated Results
Long term DEBT
Short term DEBT
Current ASSETS
ASSETS LIABILITIES
Loss
31. BALANCE SHEET
Fixed ASSETS Equity =
Capital +
Accumulated Results
Long term DEBT
Short term DEBT
Current ASSETS
ASSETS LIABILITIES
Profit
Taxes
33. Business plan
What is a business plan?
YOUR STRATEGY !
www.entrepreneur.com/article/281416
7 Steps to a Perfectly Written Business Plan
34. Business plan
Write down your mission statement, product or
service, offered value, strategy, typical customer
and characteristics, sales channels, key market
indicators and future evolutions, your team, …
www.entrepreneur.com/article/281416
7 Steps to a Perfectly Written Business Plan
38. Financial plan
What is a financial plan?
YOUR FINANCIAL STRATEGY !
« The Figures Behind Your Story »
39. Financial plan
Financial plan =
Translation of your business plan in numbers & assumptions
in a pre-formatted way:
P&L Statement
Balance sheet
Cash flow statement
40. FINANCIAL PLAN
Horizon 3 to 5 years (per month, per quarter, per year)
Sales
Investments
Costs (fixed / variable)
Answers the question: Is your idea economically viable ?
41. Financial plan
Always start with
your estimated sales !!
Based upon:
. A clear product definition
. Added value
. Typical customer(s)
. How to access your typical customer
. Market / top-down and bottom-up
. Pricing structure
42. Financial plan: Sales
Who is your paying customer, and how will you reach them
(at what cost)?
Your total sales = unit price x quantities:
What is your “unit” or "units", and at which “unit price”
following which pricing strategy
Sales
P x Q
43. Market demand:
Top down Bottom up
Always offer choice: A or B !!
Pricing strategies:
https://www.slideshare.net/omohout/lean-pricing-startups
Financial plan: Sales
64. Auditors declare (or not) that:
• the provided financial actuals at the end of the period
• give a true and fair view of the business,
• and that they believe going-concern is not at risk.
Funding: Audited figures
66. Funding
Over 99% of entrepreneurs who seek funding get rejected.
Yet, the entire world is focused on the 1% that is "fundable."
Source: internet quote
70. What is your pre-money valuation?
6.200 EUR (SPRL / BVBA)
Even less now (SRL/BV)!
Valuation
71. Valuation = a mix of:
Multidisciplinary team,
Personality « salesman of your idea »,
Previous experiences (and failures),
Your own network,
Your financial & business plan,
Oh, yes, and also paying customers
Valuation
80. 1) What if Google Builds It?
2) We don’t invest in hardware
5) We’d be interested when we see a bit more traction.
6) Maybe you should raise more and grow quicker
7) Come back when you have a lead
12) Why hasn’t this been done before?
Valuation
84. What does a banker look at?
Your capacity to pay back the loan,
i.e. the « guarantee » not to have a reimbursement default
Personal guarantees => to avoid!
« Brussels guarantee fund »
www.fondsbruxelloisdegarantie.be
Bank
86. Always ask for (more) money at the bank at
moments when you do not need it.
At other moments, it might become complicated
and with less favourable conditions
Bank
88. 1. Manque de confiance envers l’entrepreneur
2. Manque de confiance envers le projet
3. Capacité de remboursement insuffisante
4. Risques excessifs
5. Objet non finançable
6. Apport propre insuffisant
7. Déséquilibres financiers
9. Demande non rentable
10. Autres éléments liés à la banque et son environnement
Bank