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Be retweeted
Situation
You need retweets, reposts and shares to
increase your reach and stay competitive
copyright @ Tweetsquad 2
Situation
  99% of Tweets get less than 5 retweets
copyright @ Tweetsquad 3
Situation
All clients and superiors
demand engagement
Social media
advertising costs are
rising
copyright @ Tweetsquad 4
Result
SMM managers are under pressure to create even more
“sharable” content and optimize post timings
copyright @ Tweetsquad 5
Current fixes
copyright @ Tweetsquad 6
Make content “shareable”
Post a pretty picture? Launch a competition? Ask questions?
This is time-consuming and very often not relevant to your core message.
copyright @ Tweetsquad 7
Advertise it?!
Draining your budget on advertising?
Exhaustingly fight with ad optimization, ad design and content.
copyright @ Tweetsquad 8
Manually contact fans for retweets
copyright @ Tweetsquad 9
  How many times have you asked a brand’s employees, loyal
customers, bloggers and partners to retweet stuff?
  How many had time to actually do it?
  People are busy, don’t read emails, and forget, even though they
would love to support your work
The Solution is
Advocacy Automation
copyright @ Tweetsquad 10
Automatically Leverage Super-fans
Super-fans = existing highly loyal fans
Who are they?
copyright @ Tweetsquad 11
  Company employees
  Loyalty program members
  Repeat customers
  Friendly bloggers and journalists
What is TweetSquad?
copyright @ Tweetsquad 12
  A platform for recruiting, managing and
automating super-fan engagements on
Twitter
  Simply get super-fans to grant (pre-commit)
one retweet a week to your brand. Use this
to boost any of your Tweets
  1000 super fans = 1000 retweets a week
etc.
  Guaranteed! Predictable! No Ads! Totally
Awesome!
Build a super-fan squad
Know who they are,
communicate with them, keep
them interested and you shall
unlock the greatest marketing
potential in social media
Friends Friends
Customers Bloggers
Easily convert employees, repeat
customers, friends, bloggers and
partners into your Twitter marketing
advocates
Invite them to join with one click on your
designed join page.
copyright @ Tweetsquad 13
Employees
On-demand reach
  Boost any Tweet
  Name how many retweets or
how much reach you need, and
automatically push it out
  Your super-fans engage
automatically
copyright @ Tweetsquad 14
Specific reach
copyright @ Tweetsquad 15
  Want retweets from particular types of super fans or individuals? No problem.
  Select a category of fans: Tweet from a department or select individuals
No	
  more	
  chasing	
  that	
  paid	
  blogger,	
  busy	
  
evangelist	
  or	
  regional	
  twi8er	
  manager!	
  
Control reach
copyright @ Tweetsquad 16
  Do it with a BANG or simple trickle it over time
  Easily control reach, number of retweets and the time period when you need it from your
super-fans
e.g. 1000 retweets (40,000 reach) over 35 min
Analyze your super-fan community
copyright @ Tweetsquad 17
  Who are they?
  How many followers and resulting
reach do they have? How active are
they?
  Powerful community insights
Manage your super-fan community
copyright @ Tweetsquad 18
  Categorize your super-fans by department, region, interest or
anything else.
Retweet from these categories
  Control retweets from multiple twitter accounts
Results
copyright @ Tweetsquad 19
  Twitter marketing reach up 10x
  Number of retweets up 10x
  Engagement metrics through the roof
  No stress
  Innovative technology implemented
Cost effectiveness
Advocacy vs Advertising
* Costs of package depend on desired features
The savings are great!
copyright @ Tweetsquad 20
Case study: Large Corporate consultant
No of Super fans: 2600
Type of Super-fans: Employees
TweetSquad custom package cost: $2500/month
Super-fan acquisition costs: $0
Before	
  	
  TweetSquad	
   Now	
  
Avg.	
  retweets	
  per	
  post	
   2	
   100	
  
Weekly	
  retweets	
   40	
   2950	
  
Weekly	
  reach	
   100,000	
  
RelaEve	
  value/month	
   0	
   $23,862	
  
copyright @ Tweetsquad 21
Case study: Virool inc
No of Super fans: 1780
Type of Super-fans: Incentivized + Employees
TweetSquad standard package cost: $100/month
Super-fan acquisition costs: $1000 (one off)
Before	
  	
  TweetSquad	
   Now	
  
Avg.	
  retweets	
  per	
  post	
   1	
   50	
  
Weekly	
  retweets	
   10	
   1790	
  
Weekly	
  reach	
   11,000	
   215,000	
  
RelaEve	
  value/month	
   0	
   $14,596	
  
copyright @ Tweetsquad 22
Case study: BG (Rock star)
No of Super fans: 308
Type of Super-fans: friends and loyal fans
TweetSquad standard package cost: $100/month
Super-fan acquisition costs: $0
Before	
  	
  Tweet	
  Squad	
   Now	
  
Avg.	
  retweets	
  per	
  post	
   10	
   100	
  
Weekly	
  retweets	
   50	
   560	
  
Weekly	
  reach	
   7,000	
   65,000	
  
RelaEve	
  value/month	
   0	
   $4182	
  
copyright @ Tweetsquad 23
Customization
copyright @ Tweetsquad 24
TweetSquad is customizable and can be white labeled
  Our clients include: brands, employers, startups, celebrities,
charities, sports teams and political candidates
Contact us
Lets discuss how we can help you kill it on
Twitter!
Filip@tweetsquad.co
www.tweetsquad.co
copyright @ Tweetsquad 25

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TweetSquad

  • 2. Situation You need retweets, reposts and shares to increase your reach and stay competitive copyright @ Tweetsquad 2
  • 3. Situation   99% of Tweets get less than 5 retweets copyright @ Tweetsquad 3
  • 4. Situation All clients and superiors demand engagement Social media advertising costs are rising copyright @ Tweetsquad 4
  • 5. Result SMM managers are under pressure to create even more “sharable” content and optimize post timings copyright @ Tweetsquad 5
  • 7. Make content “shareable” Post a pretty picture? Launch a competition? Ask questions? This is time-consuming and very often not relevant to your core message. copyright @ Tweetsquad 7
  • 8. Advertise it?! Draining your budget on advertising? Exhaustingly fight with ad optimization, ad design and content. copyright @ Tweetsquad 8
  • 9. Manually contact fans for retweets copyright @ Tweetsquad 9   How many times have you asked a brand’s employees, loyal customers, bloggers and partners to retweet stuff?   How many had time to actually do it?   People are busy, don’t read emails, and forget, even though they would love to support your work
  • 10. The Solution is Advocacy Automation copyright @ Tweetsquad 10
  • 11. Automatically Leverage Super-fans Super-fans = existing highly loyal fans Who are they? copyright @ Tweetsquad 11   Company employees   Loyalty program members   Repeat customers   Friendly bloggers and journalists
  • 12. What is TweetSquad? copyright @ Tweetsquad 12   A platform for recruiting, managing and automating super-fan engagements on Twitter   Simply get super-fans to grant (pre-commit) one retweet a week to your brand. Use this to boost any of your Tweets   1000 super fans = 1000 retweets a week etc.   Guaranteed! Predictable! No Ads! Totally Awesome!
  • 13. Build a super-fan squad Know who they are, communicate with them, keep them interested and you shall unlock the greatest marketing potential in social media Friends Friends Customers Bloggers Easily convert employees, repeat customers, friends, bloggers and partners into your Twitter marketing advocates Invite them to join with one click on your designed join page. copyright @ Tweetsquad 13 Employees
  • 14. On-demand reach   Boost any Tweet   Name how many retweets or how much reach you need, and automatically push it out   Your super-fans engage automatically copyright @ Tweetsquad 14
  • 15. Specific reach copyright @ Tweetsquad 15   Want retweets from particular types of super fans or individuals? No problem.   Select a category of fans: Tweet from a department or select individuals No  more  chasing  that  paid  blogger,  busy   evangelist  or  regional  twi8er  manager!  
  • 16. Control reach copyright @ Tweetsquad 16   Do it with a BANG or simple trickle it over time   Easily control reach, number of retweets and the time period when you need it from your super-fans e.g. 1000 retweets (40,000 reach) over 35 min
  • 17. Analyze your super-fan community copyright @ Tweetsquad 17   Who are they?   How many followers and resulting reach do they have? How active are they?   Powerful community insights
  • 18. Manage your super-fan community copyright @ Tweetsquad 18   Categorize your super-fans by department, region, interest or anything else. Retweet from these categories   Control retweets from multiple twitter accounts
  • 19. Results copyright @ Tweetsquad 19   Twitter marketing reach up 10x   Number of retweets up 10x   Engagement metrics through the roof   No stress   Innovative technology implemented
  • 20. Cost effectiveness Advocacy vs Advertising * Costs of package depend on desired features The savings are great! copyright @ Tweetsquad 20
  • 21. Case study: Large Corporate consultant No of Super fans: 2600 Type of Super-fans: Employees TweetSquad custom package cost: $2500/month Super-fan acquisition costs: $0 Before    TweetSquad   Now   Avg.  retweets  per  post   2   100   Weekly  retweets   40   2950   Weekly  reach   100,000   RelaEve  value/month   0   $23,862   copyright @ Tweetsquad 21
  • 22. Case study: Virool inc No of Super fans: 1780 Type of Super-fans: Incentivized + Employees TweetSquad standard package cost: $100/month Super-fan acquisition costs: $1000 (one off) Before    TweetSquad   Now   Avg.  retweets  per  post   1   50   Weekly  retweets   10   1790   Weekly  reach   11,000   215,000   RelaEve  value/month   0   $14,596   copyright @ Tweetsquad 22
  • 23. Case study: BG (Rock star) No of Super fans: 308 Type of Super-fans: friends and loyal fans TweetSquad standard package cost: $100/month Super-fan acquisition costs: $0 Before    Tweet  Squad   Now   Avg.  retweets  per  post   10   100   Weekly  retweets   50   560   Weekly  reach   7,000   65,000   RelaEve  value/month   0   $4182   copyright @ Tweetsquad 23
  • 24. Customization copyright @ Tweetsquad 24 TweetSquad is customizable and can be white labeled   Our clients include: brands, employers, startups, celebrities, charities, sports teams and political candidates
  • 25. Contact us Lets discuss how we can help you kill it on Twitter! Filip@tweetsquad.co www.tweetsquad.co copyright @ Tweetsquad 25