Inbound Marketing Overview at NYU Stern School of Business 3/24

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Short overview of inbound marketing by Rick Burnes at NYU's Stern School of Business on March 24, 2008.

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Inbound Marketing Overview at NYU Stern School of Business 3/24

  1. 1. Recession-Busting Web Marketing Strategies Stern School of Business March 24, 2009 Rick Burnes Twitter: @rickburnes
  2. 2. The Old Strategy: Outbound
  3. 3. The New Strategy: Inbound
  4. 4. The Inbound Marketing Cycle Visitors & Links Visitors & Links Content Social Media Visitors & Links SEO
  5. 5. More Brain, Less Budget Flickr: Gaetoan Lee Flickr: Refracted Moments
  6. 6. What Should You Do? 1. Start a blog 2. Participate in social networks 3. Work on Search Engine Optimization

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