Epik Presentation

WEB 2.0
SECRETS TO GET YOUR SALES SOARING AND SAVE
YOU $$$
www.epik-marketing.com

GET ONLINEGET ONLINE
Does the Internet feel like
unchartered territory to you?
Let us help you navigate to
the benefits of getting online.
The Internet’s share of advertising continues
to grow, reaching a projected 12.1 per cent of
overall spending
- Financial Times

START MARKETINGSTART MARKETING
 Financial experts say DIVERSIFY. Doesn’t it make
sense to do the same with your MARKETING?
 There are many ways you can track your online
marketing campaigns to make sure they are working
for you and not against you
 A single webpage is not diversifying!

CURRENT ADVERTISING METHODSCURRENT ADVERTISING METHODS
 Print Media
 Cable TV & Radio
 Billboards
 Other Offline Advertising

MONITOR YOUR ADVERTISINGMONITOR YOUR ADVERTISING
 How are you tracking your marketing initiatives?
 Two categories of advertising: What works and what
does not.
 Epik can show you how to maximise your ROI

GENERATE TRAFFICGENERATE TRAFFIC
How do I bring more
users to my website?
THE HOUR GLASS SYSTEM

USE SOCIAL MEDIAUSE SOCIAL MEDIA
 Brand yourself and get traffic with social media sites
 Consumer use of social media grew 48% last year!
 61% of consumers turn to social media when
researching potential purchases
 63% use social media for news and information
 40% use it to communicate with organizations
Source: UPI.com

TWITTERTWITTER
 A new method of blogging –
MICROBLOGGING
 Popular topics by the minute,
day and week
 Everyone is using Twitter –
even Katie Couric!

YOUTUBEYOUTUBE
 Leverage YouTube’s huge investment in
video streaming servers and put it on your
website for FREE!
 Beat Your Competition: Create a ‘custom
YouTube channel at no charge!
 Ford Models boosted revenue 140% by
using “reality” style videos
 Common misconception: I’m not sure my
customers are on YouTube
 Videos help rank you higher in search
engines and get your company exposed
Source: Inc. Magazine

YOUTUBEYOUTUBE
Source: Alexa.com
YouTube outranks
Google Video

WHAT YOU NEEDWHAT YOU NEED
 Custom Twitter Page
 Custom YouTube Page
 “Reality Style” videos about your business
 Think about it…Reality Sells on TV…that is what people
want - Full Transparency and they will buy from YOU
 Optimized Web Portal to ‘Integrate’ your videos from Youtube,
your ‘Tweets’ and info about your business.
 Yes, we can help you do ALL this 

GUERILLA TRAFFIC TACTICSGUERILLA TRAFFIC TACTICS
Smart Ways to Get Onto Google’s First Page:
 YouTube Videos
 Craigslist
 Facebook
 LinkedIn
 eBay
 eZine Articles
 Press Releases
Consider the “long-tail” keywords your customers enter on Google

Video
 Video creation and submission to over 30 video sharing sites
 Ensure video is 3 minutes or less
 Add keywords in the title of the video
 *Critical* Include company website address and phone
number at the start AND end of video

Craigslist and Kijiji – Where millions shop!
 Create a “Wow” title
 Include keywords in the title and body
 Link to your website
 Rinse and Repeat!

YOUR ONLINE SALES MACHINEYOUR ONLINE SALES MACHINE
 Generate FREE traffic for your website
 Use an email capture system

CAPTURE ATTENTIONCAPTURE ATTENTION
THE GOLDEN TRIANGLE
 Maximize user interest by using key areas on your website that
capture attention
 Know where users look first on any website based on
eyetracking research – Google Heatmap
 Critical areas:
 Bullet points
 Call to Action
 First word of a paragraph
You have 5 seconds to capture user attention

BUILD A CLIENT LISTBUILD A CLIENT LIST
How are you maintaining your relationship with your prospects and
customers?
 Use an Automated Direct Response System – Make money
while you sleep!
 100% trackable
 Inexpensive
 Your database of leads and customers will be your most
valuable assetTHE MONEY IS IN THE LIST

TURN VIEWERS INTO BUYERSTURN VIEWERS INTO BUYERS
 On average it takes over 5 attempts with your prospect
before they will buy from you.
 Only a 5% increase in repeat customers translates to
25% increase in your annual sales.
 Repeat customers spend about 67% more than new
customers!

OUTSOURCING OR NOT?OUTSOURCING OR NOT?
 A Small Business Administration study showed that the
average business hourly rate is $250.
 How many hours would it take you to do all of the
above versus outsourcing?
 With Epik Marketing you can get a consultation for your
online marketing needs and save $$$

EPIK MARKETINGEPIK MARKETING
We will help you:
• GET ONLINEGET ONLINE
• START MARKETINGSTART MARKETING
• MONITOR YOUR ADVERTISINGMONITOR YOUR ADVERTISING
• GENERATE TRAFFICGENERATE TRAFFIC
• USE SOCIAL MEDIAUSE SOCIAL MEDIA
• CAPTURE ATTENTIONCAPTURE ATTENTION
• BUILD A CLIENT LISTBUILD A CLIENT LIST
• TURN VIEWERS INTO BUYERSTURN VIEWERS INTO BUYERS

THE GOOGLE DOMINATION PLANTHE GOOGLE DOMINATION PLAN

YOUR SPECIAL GIFTYOUR SPECIAL GIFT
VALUED AT $247VALUED AT $247
A private ‘no strings attached’ consultation with one of
our internet marketing specialists via phone or in person!
1-888-879-6849
marketing@epik-marketing.com

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