Fretex kampanjen

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Felix Grimsrud

Potensiell kampanje med strategi for Fretex.

Marketing

Fretex Kampanjen
ALTERNATIVT “THE FRETEX CHALLENGE”

Hva gjør folk om sommeren?
 Reiser
 Bader
 Soler seg
 SHOPPER!!!
 M.m.

For hvert plagg du kjøper, gi vekk et
(to, tre?) eldre plagg – til Fretex
 Fokus på gjenbruk og overforbruk
 Relativt liten terskel, lett å overkomme
 Kan settes opp som «Fretex Challenge»
 Lett å lage slagord (kommer tilbake til senere)
 Enkelt konsept med (forhåpentligvis) stor effekt

Ekstra effekter
 Digre salg  hamstring
 Lett å la seg friste
 Kjøper mer enn en trenger
 Har mer enn en trenger fra før
 Dårlig for miljø å overforbruke
 Man blir klar over hvor mye man kjøper
 Kan avverge overkjøp, men bruker også overkjøp til noe
positivt

Fremgangsmåte (mote)Bloggere
 Bloggere  ofte deltakere i «challenges»
 Har mye innflytelse over rett målgruppe
 Er ofte folk som reklamerer for klesprodukter
 Kan brukes som budbringere

Fremgangsmåte Foreldre
 Familier og liknende gir ofte
 Reklame på NRK? (spørs om vi har råd)
 Sett opp plakater på p-hus og knutepunkt for offentlig
transport
 Ettersom det er veldedighet så er gjerne div. utesteder o.l.
mer villige til å henge plakater

Fremgangsmåte generelt
 Gå ut på sosiale medier, og del del del
 Lett å lage slagord  flere grunner til å poste noe  flere
posts
 Personlig kontakt med større aktører, fordi hvem vil ikke
stille seg bak veldedighet?

Eksempler slagord
 Eks: Er skapet stappet? Fortvil ikke, våre har masse plass!
 Eks: Ny solhatt? Kom innom med den gamle misfargede
da vel, vi tar gledelig imot!
 Eks: Måtte du betale overvekt på kofferten i år også?
Hadde det ikke vært fint om vi også kunne få det? Vil du
bidra?
 Eks: for varmt ute? Slipp av et lag hos oss da vel!
 Produktet av 30 min på en flytur.

Rabattplan
 Mange folk vet om kampanjen – Fretex får mer
klær/ressurser å jobbe med.
 Si at dersom lagerholdningen øker med 30% så tilbyr vi
15% salg.
 En «thriftshop» med salg? UHØRT! Fenomenet sprer seg
videre uten mye innsats
 Flere donerer  økt salg  bedre tilbud  mer dekning
 flere donerer, etc.
 Nå bør fenomenet gro og stå på egne ben

Testing
 Jeg tenker at dette ikke nødvendigvis er et fenomen som
eksploderer etter ett år, men dersom det noen gang gjør
det, vil det få utrolige følger skulle en tro.
 Kan bli en årlig greie.
 Jeg tror det har potensialet til å gå viralt

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Fretex kampanjen

1. Fretex Kampanjen ALTERNATIVT “THE FRETEX CHALLENGE”

2. Hva gjør folk om sommeren?  Reiser  Bader  Soler seg  SHOPPER!!!  M.m.

3. For hvert plagg du kjøper, gi vekk et (to, tre?) eldre plagg – til Fretex  Fokus på gjenbruk og overforbruk  Relativt liten terskel, lett å overkomme  Kan settes opp som «Fretex Challenge»  Lett å lage slagord (kommer tilbake til senere)  Enkelt konsept med (forhåpentligvis) stor effekt

4. Ekstra effekter  Digre salg  hamstring  Lett å la seg friste  Kjøper mer enn en trenger  Har mer enn en trenger fra før  Dårlig for miljø å overforbruke  Man blir klar over hvor mye man kjøper  Kan avverge overkjøp, men bruker også overkjøp til noe positivt

5. Fremgangsmåte (mote)Bloggere  Bloggere  ofte deltakere i «challenges»  Har mye innflytelse over rett målgruppe  Er ofte folk som reklamerer for klesprodukter  Kan brukes som budbringere

6. Fremgangsmåte Foreldre  Familier og liknende gir ofte  Reklame på NRK? (spørs om vi har råd)  Sett opp plakater på p-hus og knutepunkt for offentlig transport  Ettersom det er veldedighet så er gjerne div. utesteder o.l. mer villige til å henge plakater

7. Fremgangsmåte generelt  Gå ut på sosiale medier, og del del del  Lett å lage slagord  flere grunner til å poste noe  flere posts  Personlig kontakt med større aktører, fordi hvem vil ikke stille seg bak veldedighet?

8. Eksempler slagord  Eks: Er skapet stappet? Fortvil ikke, våre har masse plass!  Eks: Ny solhatt? Kom innom med den gamle misfargede da vel, vi tar gledelig imot!  Eks: Måtte du betale overvekt på kofferten i år også? Hadde det ikke vært fint om vi også kunne få det? Vil du bidra?  Eks: for varmt ute? Slipp av et lag hos oss da vel!  Produktet av 30 min på en flytur.

9. Rabattplan  Mange folk vet om kampanjen – Fretex får mer klær/ressurser å jobbe med.  Si at dersom lagerholdningen øker med 30% så tilbyr vi 15% salg.  En «thriftshop» med salg? UHØRT! Fenomenet sprer seg videre uten mye innsats  Flere donerer  økt salg  bedre tilbud  mer dekning  flere donerer, etc.  Nå bør fenomenet gro og stå på egne ben

10. Testing  Jeg tenker at dette ikke nødvendigvis er et fenomen som eksploderer etter ett år, men dersom det noen gang gjør det, vil det få utrolige følger skulle en tro.  Kan bli en årlig greie.  Jeg tror det har potensialet til å gå viralt

11. Credz  Felix T. H. Grimsrud

Fretex kampanjen

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