This document provides 8 tips for effective content marketing: 1) Know your audience and their needs, 2) Make content relevant to the audience's stage in the buying journey, 3) Understand the importance of tone and format, 4) Be consistent in messaging and reinforce brand values, 5) Make content interactive to drive deeper engagement, 6) Ensure content is accessible and prominent on websites using SEO and social media, 7) Provide tangible examples to prove messages, and 8) Make content easily sharable so people want to share it.

1. Secure Data
Copyright First Base Communications Limited | Centric House, 390 Strand, London, WC2R 0TL | hello@hitfirstbase.com | +44 203 542 6644
DRAFT 1
July 2013
Prepared by First Base Communications
Content Marketing
8 Best Practice Tips

2. Content marketing has the ability to drive lead generation and sales
If done correctly it should offer your audience value, and entice
them further down the sales funnel.
Follow these 8 simple steps and start creating content that
really works…

3. Know your audience
Know their needs and
how they want to
consume content
1.

4. 2.
Make it relevant
To the audience and their
stage in the
buying journey

5. WHAT IS IT?
3.
Understand the
importance of tone
and format
Good content involves
more than just
the message

6. 4.
Be consistent
Don’t send mixed
messages.
Do use content to
enhance brand values.

7. WHAT IS IT?
5.
Make it interactive
Allowing the audience to
respond to content drives
deeper engagement

8. 6.
Accessibility
Ensure your content can
be found easily, if online,
make it prominent on your
website, engage SEO
techniques, and extend
reach using social media

9. WHAT IS IT?
7.
Give evidence
Don’t just provide broad
sweeping statements,
give the audience tangible
examples to prove
your message and
bring it to life

10. 8.
Easily sharable
Ideally, content should be
so engaging that people
want to share it
with others.
Make it easy to do so

11. Secure Data
Copyright First Base Communications Limited | Centric House, 390 Strand, London, WC2R 0TL | hello@hitfirstbase.com | +44 203 542 6644
DRAFT 1
July 2013
Prepared by First Base Communications
Thank you
Need help improving your content? Drop us a line
Faye Hawkins
faye@hitfirstbase.com
020 3542 6644 / 07789 385286