In This Article We are Going To Introduce You How Can You Boost Your Organic SERP Ranking Using Amazon Advertising?

1. Getting their goods to the top of Amazon's search
results page naturally is the ultimate goal for any seller
on the platform.
Unfortunately, not everyone can realize their ideal.
Rather than using other methods, Amazon sellers must
rely on Sponsored Ads to get users to their listings.
Does this imply, however, that your listings won't ever
naturally appear at the top of the search results?

2. Is it worthwhile to spend money on advertising
campaigns in the hopes of seeing an increase in organic
ranking as a result of the advertising flywheel?
This blog will teach you how to take advantage of the
way that Amazon ad expenditure impacts organic
ranking on the platform.
Now let's get started!
Table of Content
Recognize the Distinction Between Organic and Ad
Sales
Which is a better option for you, paid or organic?
How Can Sponsored Ads Enhance Organic Search
Engine Ranking?
Ways to Use Sponsored Advertising to Promote Organic
Growth
Final Thoughts
Recognize the Distinction Between
Organic and Ad Sales
Amazon provides a variety of advertising options,
including Sponsored Brands, Sponsored Products,

3. Sponsored Displays, and more, to help you market your
goods to prospective buyers.
Each time a user clicks on your advertisement, you have
to pay Amazon a fee.
Conversely, your organic rating on Amazon's search
results pages is typically what leads to organic sales.
Your product will be ranked on the organic search
results page by Amazon's A9 algorithm, which takes into
account a number of parameters such as sales velocity,
keyword optimization, BSR rank, reviews, ratings, and
more.
For organic sales, you do not have to pay Amazon any
advertising expenses in this case, but in order to rank
well in the search results, your product listings must be
optimized.
You can use a variety of tactics to raise your organic
ranking, including keyword research, optimizing product
titles and descriptions, creating A+ content, obtaining

4. more reviews and ratings, using Amazon FBA, and
more.
Ad sales on Amazon are more rapid and controllable
than organic sales, which are more long-term and
sustainable. This is the main distinction between the two
types of sales.
Ad sales can instantly enhance your visibility, traffic, and
revenue, but they also come with a cost: ongoing
investment and monitoring.
Long-term, organic sales can lower expenses, foster
consumer loyalty, grow your brand's reputation, and
boost your share of voice—but they also take a lot of
work and perseverance.
Which is a better option for you, paid
or organic?
Asking this question in the first place is incorrect.

5. Instead of viewing organic and paid sales as
competitors, realize that they are two different but
complementary marketing strategies.
Brands get the biggest increases in traffic and
conversions when they mix organic ranking with paid
advertising.
Consider sponsored and organic search as a dynamic
pair that can improve each other's outcomes. Like
Batman and Robin, really. Despite their disparate
personalities and skill sets, they function better together
than apart.
How Can Sponsored Ads Enhance
Organic Search Engine Ranking?
To raise a product's organic ranking, the Amazon A9
Algorithm considers a variety of signals, including the
quantity of clicks, CVR, sales velocity through targeted
adverts, verified reviews, and other factors.
Nevertheless, it can be challenging to increase
click-through rates and sales naturally, particularly when
introducing a new product or brand to the market.

6. Of course, you may wait for your products to gradually
get better search rankings based on sales and user
ratings. However, it can take years if it occurs at all.
First of all, if your website is on the twentieth page of
search results, it is difficult to acquire organic sales.
70% of consumers never look past the first page of an
Amazon search results page, and 64% of clicks are
typically directed toward the first three products!
Hence, your best option is to launch advertising
campaigns to promote your goods and increase sales by
placing them at the top of Amazon SERPs.
Ways to Use Sponsored Advertising to
Promote Organic Growth
Now that you know the significance of using Sponsored
Ads to promote organic growth, let's look at some tactics
to use them to do so:

7. Determine High Growth Keyword
Prospects
Investigate competitors' products and high-volume
category keywords that your product isn't already
ranking for.
To increase conversion, place aggressive bids on the
high-volume keywords as soon as you've identified
them.
As sales start rolling in, your product's search ranking
will rise, informing Amazon's A9 algorithm of the
product's relevancy.
Decide Which Organic Growth Success
Measures to Use
Concurrently identify indicators that will provide you
with a comprehensive view of the influence of your
advertising on your overall revenue and organic growth,
while maintaining a high bid on the high-volume term.
Here are some metrics that you can monitor:

8. Organic Rank:
Indicates how highly your product appears for a specific
keyword in the Amazon SERP. With sponsored
promotion, you should monitor whether your product's
organic rank rises with time.
Rank Sponsored:
In the search result, it displays the position of your
Sponsored Product Ads. In order to get it to the top of
the search placement, raise bids if the ranking falls to
the rest of the search.
Organic Sales:
This displays the amount of money you get from sales of
your goods that come from organic sources. As your
organic rank rises, you should observe an increase in
your organic sales.
Top of Search Share of Voice:
This is the percentage of total impressions that your
product receives at the top of the search results page for
a particular keyword. You want to see an increase in the

9. share of voice at the top of the search placement on
Amazon, as the first result receives 80% of clicks.
Total ACOS (PPC + Organic sales):
This represents the percentage of your overall revenue
(PPC + Organic sales) that you spend on advertising. As
you maximize the effectiveness of your advertising and
boost organic sales, you should see a decrease in your
overall ACOS.
BSR:
It displays how your product performs in relation to other
products in the same category on Amazon. Increases in
sales velocity have a major impact on the BSR rate and,
consequently, the organic ranking.
Brand Keyword Search Volume:
This indicates the number of consumers that are using
Amazon to look up your brand. To get this data, navigate
to Brand Analytics on your Seller Central dashboard. It
shows how well-known and devoted your brand is to
consumers.

10. External Traffic:
The amount of customers visiting your product page
from outside sources, such blogs, social media, or
non-Amazon advertising initiatives, is indicated by the
term "external traffic."
Thank goodness, Amazon offers Amazon Attribution, a
free advertising tool that lets you assess the success of
your outside marketing initiatives and make data-driven
decisions.
Run Time-specific Advertising
Experiments
Experimentation is key to identifying new growth
opportunities for your business – especially when it
comes to organic ranking.
Since Amazon advertising has multiple variables, with
controlled time-specific advertising experiences, you can
isolate these variables and understand the impact of
different tactics on your sales performance and organic
ranking.

11. Let’s discuss a few experiments you can do with your
advertising campaigns.
Increase Daily Budget
Set an experiment period, and increase your daily
budget for high-performing keywords for that period.
It puts you at the top of search engine results for all
these high-value keywords, improving visibility and
sales.
An abrupt increase in sales velocity has a favorable
impact on organic ranking as well.
We conducted a comparable trial with one of our
customers.
Sponsored Brand advertisements have been the main
method used to increase brand recognition. Additionally,
the brand term accounted for 80% of their revenues.

12. But in order to increase organic sales and raise their
overall ACoS, they had to raise their organic ranking for
high-performing keywords.
For their product listing, we identified three
top-performing PPC keywords, built a new campaign
using them, and raised the daily budget from $30 to
$100.
The product's BSR in the "Sports and Outdoors"
category dropped from 11,332 to 4,229 in just two
months, and its organic ranking increased by 34%.
Put Bid Multiplier Into Practice for
Top-of-Search Positioning
Increase your bids for top-of-search placement and
increase traffic to your product detail page by using Bid
Multiplier.
It can have a self-reinforcing effect because products
near the top of search results receive more clicks and
possible purchases. Higher sales from increased
visibility further enhance organic ranking, which in turn

13. leads to more visibility and sales. We refer to this
phenomena as the "Advertising Flywheel."
Raise the ACoS You Aim For
Raising your goal ACoS is another method for raising
your organic ranking.
For a limited time, you can bid aggressively on relevant
keywords for your products by being willing to tolerate a
higher ACoS. Increased clicks, conversions, and
purchases can result from it, which helps boost organic
search ranking.
Organic sales have increased by 87% in just three
months, and the Share of Voice has increased from 0%
to 22%.
Additionally, by placing product-targeting advertisements
on the goods and categories in which you outperform
your rivals—for example, by charging less, having better
ratings, or receiving better reviews—you can boost
sales.

14. By doing this, you can direct their traffic to your own
listing and increase purchases. Additionally, it raises
your organic position and sales velocity.
Boost Recognition of Your Brand via
Advertising
You can receive more direct traffic on Amazon with a
more well-known brand.
In order for customers to locate your products naturally
when they search on Amazon using your brand name,
concentrate on raising brand awareness.
Additionally, you can make more money per customer
and enhance customer lifetime value with brand loyalty.
Targeting relevant keywords and increasing brand
awareness are two great uses of sponsored brand
advertisements. You can even run advertising on your
own brand keywords if your product is in a competitive
niche to stop rivals from stealing ad space on them.
Increase Traffic Without Using Amazon

15. You can market your product on other platforms besides
Amazon.com. Emails, social media, Google Search, and
other external channels are some of the ways that
people find your Amazon listing.
Even though Amazon doesn't state it clearly, it makes
sense to boost organic ranking by directing external
visitors to your listing.
Increasing conversion and sales velocity through
external traffic to an Amazon listing helps to increase
organic ranking.
Listed below are some strategies to increase outside
visitors to your listing:
Social Media Advertising:
Use Pinterest and Instagram to target consumers with
ads that lead them to your Amazon product listings. It
increases conversions and introduces new brand
customers to your product.
Influencer marketing:

16. Work together to market your goods on the social media
accounts of micro and nano influencers. Small
influencers are the ones who drive the most traffic to
your brand store and product listings because they have
the highest interaction rate.
Finally, but just as importantly, use social media or blogs
to educate your target audience. This is known as
organic content marketing. Although it takes time,
organic content marketing eventually yields the highest
return on investment for your company.
Enroll in Current Programs Offered by
Amazon
In order to assist you in bringing targeted traffic to your
product listings, Amazon also manages its own growth
programs. Among these development initiatives are
With Amazon Posts, you can make shoppable photo
and video posts that appear at the bottom of relevant
product listing pages.

17. If your business is registered, you may use these
Amazon Posts to boost your organic traffic and attract
more potential new consumers for free.
Amazon Live:
This is yet another fantastic choice. It lets you engage
with customers in real time and showcase your product.
To broadcast your livestreams on Amazon's homepage,
brand shops, and other prominent locations, use the
Amazon Live Creator app.
Note: You must have an Amazon brand registration.
Amazon Influencer Program:
Last but not least, make use of the Amazon Influencer
Program. Influencers can set up their own Amazon
stores and get paid for recommending products through
this expansion of the Amazon Associates program.
Make contact with these influencers and request product
reviews. It might increase organic sales and expand
your audience.

18. Assess Organic Success and Make Iterations Based on
the Findings
What you are unable to measure, you cannot improve.
Monitoring your organic growth success measures is so
crucial.
The main indicator used to assess how Amazon
advertising affects organic ranking is typically the Total
Advertising Cost of Sales (TACoS).
Your organic sales are increasing if the TACoS gradually
declines over time.
But occasionally, when your product is in the launch or
growth stage, for instance, your ACoS can rise because
you don't have any organic footprint on Amazon, which
can cause both our TACoS and ACoS to climb.
However, TACoS ought to decrease as the product
develops.

19. Keep an eye on your product ranking for all of your
high-performing keywords, not just TACoS.
If you see your goods moving up the organic ranking
ladder, your advertising tactics are unquestionably
successful.
Final Thoughts
Increasing organic product sales is every seller's
primary goal.
You must thus be aware of how Amazon advertising
influences your organic rating.
Businesses and products will differ in what they require,
therefore you must carefully consider what should come
first.
Read More:
Exploring the Vast Realm of Earning Through Online
Gaming and Esports
Flipping Domain Names for Profit
10 Amazon FBA Errors That Are Reimbursable