2. • The Auteur theory was introduced in the 1950s by French film directors like
FrancoisTruffaut who advocated a focus on the contribution directors made on
the style and form of film, he quoted; "A true film auteur is someone who brings
something genuinely personal to his subject instead of producing a tasteful,
accurate but lifeless rendering of the original material".
• An auteur is a film maker who's style and practice is distinctive which creates a
signature auteur status for them. It is also a film maker who has a personal,
signature style and keeps creative control over their work.They collaborate but
control everyone and everything in the production.
3. Hype
Williams
Known for…
• Fisheye lens
• Bright colours
• Plain block coloured backgrounds
• Close-ups
• Stage performance
• Editing cuts to fit with the beat
• Featuring his name in his videos
• Choreographed dancing on stages
• Banners
• Having very little narrative
• Focusing on women’s lips
• Prominent display ofArtist
• Tunnel effect
4. Jake Nava
Known for…
• Focusing on the Artist
• Panning shots over the Artist
• Zooming into the Artist
• Black and white filters
• Close-ups of the Artist
• Wide shots of the Artist
• Working with female Artists
• R&B genre
• Dim lighting
5. Chris
Cunningham
Known for…
• Fast paced editing
• Reflects horror genre
• Canted camera angles
• Hand held camera shots
• Strange concepts
• Distortion
• Disturbing imagery
• CGI
• Cold, blue lighting
