1. En camino
“On Our Way!”
College Knowledge App Challenge
December 31, 2012

2. En camino APP
The BIG IDEA!
The free En camino app
will help families adopt
habits towards the
pursuit of college and
career achievements.
Together, families will
become En camino –
on their way – to success
in college and beyond.

3. En camino APP
INNOVATIONS
• The app is an intergenerational tool that helps
families meet their college and career goals
• The target audience is low-income Latino families,
however it can be used by anyone
• The app provides real-life role models when users
gather and share information with family and peers
• The app does not generate right or wrong answers,
it provides a forum for creating personal pathways
to success

4. En camino APP
The CONCEPT
The app, available in English The six habits are:
and Spanish, identifies six
1. Dream It
habits that families should
adopt to achieve their college 2. Declare It
and career goals. It will focus 3. Learn It
on giving families ways to
practice these habits and a 4. Work It
vehicle to log their progress 5. Network It
and share within a larger
online En camino community. 6. Rework It

5. En camino APP
The VISION
The En camino app will become a movement
for families across the country who want a
better life and a pathway to college completion
and beyond. NCFL will leverage its full
portfolio of supporters and advocates to
ensure success including:
• Social media experts and media influencers
• Associations and groups with technology
focus (Latinos in Tech Innovation and
Social Media, etc.)
• Strategic partnership with existing
En camino sites and other program
participants

6. En camino APP
Sample APPLICATION
Typical Users – Family Profile
Juan Gonzalez
• High school freshman
• Unsure of career path
• First-generation American-born
Lupe Gonzalez
• Mother
• Works at factory
• Mexican-born
• 8th grade education
Mario Gonzalez
• Father
• Chef at a local diner
• Mexican-born
• Recently earned GED®

7. En camino APP
HABIT 1: DREAM IT
Juan and his family must first learn to consider the possibilities...and
to dream BIG. Practicing this habit develops an aspirational mindset
within the family, and defining individual interests helps Juan
develop goals he is passionate about. The app prompts Juan to:
Talk to my parents Look at Facebook Take online personality Create my Dream
about what my group with my family and aptitude tests with Board via Pinterest
strengths are in to develop ideas for my family. Post results and post to Facebook.
school, at home my dream. Post my to Facebook. Ask my parents what
and work. ideas to Facebook. they’ve learned in
their jobs.
Talk to my family and Journal about interests, Make a list of people I Log Dream It time onto
friends about their likes, dislikes, and admire who are doing Facebook timeline and
dreams. Show my experiences that could things I want to do. share with my family
favorite teacher my affect my dreams. Post Ask my parents and friends.
Dream Board. entries to Facebook. and Facebook group
for ideas.

8. En camino APP
DREAM BOARD
The Gonzalez family members create Dream Boards via Pinterest to
keep track of things they read about and like. They add to the
boards in every phase of En camino.
En camino En camino En camino
DREAM IT DREAM IT DREAM IT
* Please note that
images throughout the
presentation are not
actual prototypes of the
app, they simply convey
SHARE: SHARE: SHARE:
imagery of our concept.
We are requesting the
start-up funding to
begin actual design
and development.

9. En camino APP
HABIT 2: DECLARE IT
Juan’s dream is to be a leader and own a five star hotel. Now he
declares it. His dream becomes his mantra, one that he owns with
moxie and confidence. Using prompts from the app, Juan decides to:
Write Mom and Dad a Design a bumper Journal about my
pledge of the dream sticker using the dream and read it
En camino
and post it on the app and display it aloud to my parents.
DECLARE IT
refrigerator and in my on Facebook and Post entry on
I will... room. Share on at home. Facebook and read
own a Facebook. others’ dreams.
five-star
hotel! Share my dream with Practice being a hotel Log Declare It time
the Facebook group. owner in the mirror and onto Facebook
SHARE: Ask others how consider how daily timeline.
they dream. situations would also
be a part of a hotel
owner’s job.

10. En camino APP
HABIT 3: LEARN IT
Juan must practice learning his dream. Using his family, social
media and other resources, he will absorb as much information as
he can he can about owning a five star hotel. Using prompts from
the app, Juan decides to:
Research and make a Interview my aunt, Watch online videos
timeline of education who works at a hotel, about hotels with my
En camino steps needed and and visit hotels in my family and ask mom to
LEARN IT share it with my family. community with my help me research
friends. hotels. Post favorite
videos to Facebook.
Follow hotel owners on Talk to Dad about Log Learn It time onto
Twitter and Facebook how his restaurant Facebook timeline and
SHARE:
and make a list of pros works and ask to share it with En
and cons. Share list with shadow him. camino group.
Facebook group.

11. En camino APP
HABIT 4: WORK IT
Now that he has learned about being a hotel owner, Juan must
apply that knowledge and develop ways to experience it. Using
prompts from the app, Juan decides to:
Get a part-time job at Attend free business Shadow Dad at his
the Holiday Inn on seminar at my public restaurant and both
En camino 10th Street. library or community of us will write about
WORK IT college with friends. the experience.
Share event with
Facebook group.
Draw hotel concept and Help Mom with dinner Run for class president
map a timeline and post to practice food to practice being a
SHARE:
it to my dream board. presentations and leader and use
Post to Facebook. make a menu. Post to Facebook to
Facebook. campaign.

12. En camino APP
HABIT 5: NETWORK IT
Juan must now extend his circle to include others who can help him
achieve his dream. Using prompts from the app, Juan decides to:
Talk to Mom’s friend Join Facebook groups Join FBLA group at
who works at the W and other message school and journal
En camino Hotel and take pictures boards. Talk to mom about meetings.
NETWORK IT for my Dream Board. about the differences.
Sign up for business Talk to Dad’s boss Email friends and
publications online and about owning a family for ideas about
SHARE:
share my favorites on restaurant. Write about who to meet. Ask
Facebook. pros and cons and post Facebook group for
to Facebook. ideas, too.

13. En camino APP
HABIT 6: REWORK IT
Now that he has learned about and practiced his dream with his
family, Juan must revisit and revise his plans with him family to be
sure he is En camino. He decides to:
Talk to others about Do more research Review dream board
my plan. If my plan is on education and add or subtract
En camino changing, get help to requirements. Record items. Ask my family
REWORK IT determine why and ideas for other careers to check it out
how. Post new plan to research. Post to and comment.
to Facebook. Facebook.
Review journal entries Sign up for AP classes Ask my manager at
with Mom and Dad at school. Ask mom, Holiday Inn to shadow
SHARE:
and share ideas on dad and teachers to another employee on
Facebook. help me stay on task. my day off.