“DigitalNatives@apps.com” documents 8 needs and how university students believe those needs can be met via mobile phone apps. Furthermore, the finding also provides insights to brands on how they can better communicate with consumers via mobile apps.
MEC explored the types of content that Digital Natives like and don’t like in their phone apps. This is an effort to better enable advertisers to understand this emerging content platform and to better harness it as part of their overall communications strategy.
Digital Natives are the vanguards of the mobile phone apps revolution and their needs and wants are going to define the future development of apps. This study has provided glimpses into their expectations of mobile phone apps. It has also reveal insights that have wider implications on how marketers communicate with Digital Natives. We believe this research can assist marketers to better understand Digital Natives’ behaviour, and apply these findings into creating and using better apps in their communication strategies.”