Presentation about the Italian and Japanese Motorcycle industries - Held at the conference "Japan in our futures", University of Sheffield, 05/04/2013

1. 05/04/13
The Italian and Japanese
Motorcycle Industry
A comparative study
Fabio Zacà

2. Gallery

3. Gallery

4. 05/04/13
The “Opponents”
● Japan: ● Italy:
– Honda – Piaggio
– Yamaha – Ducati
– Suzuki
Fabio Zacà

5. 05/04/13
State of the Industry
● Japanese and Italian producers stakes of
world market
● Future perspectives
Fabio Zacà

6. 05/04/13
The Project
● Competition
● Product cycle
● Flagship Companies
● Differences & Similarities
● Performances and Business Strategies
Fabio Zacà

7. 05/04/13
Methods and Results
● Quantitative and Qualitative Data
● Interviews and Questionnaires
● Comparisons
● Results: Resilience or Bust?
Fabio Zacà

8. 05/04/13
Q&A
Thanks
Fabio Zacà