Presented in Helsinki in September 2017

1. ©2017AmadeusITGroupanditsaffiliatesandsubsidiaries
Let’s shape the
future of Travel
Helsinki
Sep 2017
Travel Channels
Pascale Caron

2. “There is no reason anyone would want a
computer in their home”
©2017AmadeusITGroupSA
The Only Constant is Change
How Future Proof Is Your Business?
Ken Olson, chairman and founder of Digital
Equipment Corp., 1977
“There's just not that many videos I want to watch.”
Steve Chen, co-founder of YouTube, 2005

3. Where is the smart VC money going?
AI
globa
lly
Cybersecurity
globally
Blockchainy
•Merchant services
•Payments
•Insurance
• globally
Autotech
globally

4. RESTRICTED
Confidential
The consumer is in the driving seat
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1.

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Are we in the Mobile Only Era Yet?

6. GEOGRAPHY MATTERS
Source: Phocuswright’s The Mobile Travel Landscape 2016
60%
Share of mobile
bookings/Online
bookings in China
(2017)
~25%
Share of mobile
bookings/Online
bookings for
EU&US
(2017)
CHALLENGES
Difficult to type
Screen Size
Speed
Multiple windows
Quality of
Apps/Sites
Network
50%
Of bookings
made on desktop
are coming from
cross device (UK)

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©2016AmadeusITGroupSA
The digital Funnel has been fragmented in MICRO-MOMENTS
Awareness
Consideration
Purchase
TV
Social
Media
Search
Product
Research
Website
compariso
n
Social
reviews
Coupon
Family
Opinio
n
Omni-channel
Circuitous path

8. 2.1 Bn
Nb of smartphone
users worldwide
650 M
Monthly active
users on WeChat
49.9%
Prefer messaging
app over phone
calls

10. Voice is Back: Alexa goes to the Wynn
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©2016AmadeusITGroupSA

11. Strictly
CONFIDENTIAL
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12. ©2016AmadeusITGroupSA
Is the future digital only?
©2017AmadeusITGroupSA

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13Human
Convergence of Physical, Digital and Human opens up new ways to innovate

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Technology is changing the world
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2.

16. Hype cycle of emerging technologies

17. Can it be the Blockchain?
The promise of disintermediation

18. The Internet of Things
A whole constellation of inanimate objects is being
designed with built-in wireless connectivity, so that
they can be monitored, controlled and linked over
the Internet via a mobile app.
At the hotel
At the airport
IoT
in travel
In the car
For comfort
For health

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20. Or Virtual, augmented reality?

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22. Robotics?

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24. A new era of the auto industry?

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Do not miss our Hololens demo

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Thank you !
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THANK YOU