The document discusses emerging technologies that are shaping the future of travel, including artificial intelligence, blockchain, the Internet of Things, virtual and augmented reality, robotics, and autonomous vehicles. It notes that these technologies are changing the world and how businesses must future-proof themselves. The convergence of physical, digital, and human experiences opens up new opportunities for innovation.

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Let’s shape the
future of Travel
Helsinki
Sep 2017
Travel Channels
Pascale Caron

2. “There is no reason anyone would want a
computer in their home”
©2017AmadeusITGroupSA
The Only Constant is Change
How Future Proof Is Your Business?
Ken Olson, chairman and founder of Digital
Equipment Corp., 1977
“There's just not that many videos I want to watch.”
Steve Chen, co-founder of YouTube, 2005

3. Where is the smart VC money going?
AI
globa
lly
Cybersecurity
globally
Blockchainy
•Merchant services
•Payments
•Insurance
• globally
Autotech
globally

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The consumer is in the driving seat
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Are we in the Mobile Only Era Yet?

6. GEOGRAPHY MATTERS
Source: Phocuswright’s The Mobile Travel Landscape 2016
60%
Share of mobile
bookings/Online
bookings in China
(2017)
~25%
Share of mobile
bookings/Online
bookings for
EU&US
(2017)
CHALLENGES
Difficult to type
Screen Size
Speed
Multiple windows
Quality of
Apps/Sites
Network
50%
Of bookings
made on desktop
are coming from
cross device (UK)

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The digital Funnel has been fragmented in MICRO-MOMENTS
Awareness
Consideration
Purchase
TV
Social
Media
Search
Product
Research
Website
compariso
n
Social
reviews
Coupon
Family
Opinio
n
Omni-channel
Circuitous path

8. 2.1 Bn
Nb of smartphone
users worldwide
650 M
Monthly active
users on WeChat
49.9%
Prefer messaging
app over phone
calls

10. Voice is Back: Alexa goes to the Wynn
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Is the future digital only?
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13Human
Convergence of Physical, Digital and Human opens up new ways to innovate

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Technology is changing the world
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16. Hype cycle of emerging technologies

17. Can it be the Blockchain?
The promise of disintermediation

18. The Internet of Things
A whole constellation of inanimate objects is being
designed with built-in wireless connectivity, so that
they can be monitored, controlled and linked over
the Internet via a mobile app.
At the hotel
At the airport
IoT
in travel
In the car
For comfort
For health

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20. Or Virtual, augmented reality?

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22. Robotics?

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24. A new era of the auto industry?

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Do not miss our Hololens demo

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Thank you !
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