Global trade flows are shifting, with North-South and South-South trade projected to increase significantly by 2030 while North-North trade falls behind. Diversifying exports into new foreign markets can improve competitiveness, extend the life of product sales, and reduce vulnerability by opening new supply and sales opportunities. When evaluating new markets, companies should consider risks like political instability, intellectual property compliance, financial crime, non-payment, and more. The Export Development Canada organization provides resources to help Canadian companies break into new markets and find new international customers.

1. SHIFTING GLOBAL TRADE FLOWS
HOW TO BREAK INTO A NEW MARKET HOW TO FIND NEW CUSTOMERS
of global trade by 2030
43%
?
26%
North-South Trade South-South TradeNorth-North Trade
fallingbehind
Why Diversify?
Improved
Competitiveness
Extended Product
Sales Life
EVALUATING RISKS
DOWNLOAD FREE GUIDE
edc.ca/diversify
A Guide to Entry Strategies
DIVERSIFYING INTO FOREIGN MARKETS
Using
Intermediaries
Political
IntermediaryIntellectual
Property
Compliance
PartnershipFinancial
Crime
Non-Payment
Partnering
With Larger
Exporter
Trade Shows
Recommendations From
Other Businesses
Industry Organizations
& Associations
Market Visits
EDC Abroad
Following Your
Canadian Customer
Foreign Direct
Investment
Exporting
Services
Direct Exporting
Matchmaking
Risk Mitigation
EDC finances foreign buyers
+
=
EDC introduces Canadian
companies to foreign buyers
Foreign companies buy Canadian goods
Credit profiles on
80 million
international customers
EDC overseas
representations in
12
major markets
Market
information on
200+
countries
Accounts Receivable
Insurance
Political Risk
Insurance
Single Buyer
Insurance
Contract Frustration
Insurance
Market Intelligence
HOW EDC CAN HELP
Reduced
Vulnerability
Supply
Opportunities Partnership
Opportunities
Increased
Sales
Production
Opportunities