Entrepreneurs need cash to finance growth, investors with capital need opportunities, marrying the two together delivers the potential for success.

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Registered in England & Wales - Company No: 09280050 – 27/28 Eastcastle Street London W1W 8DH
An Introduction
Entrepreneurs need cash to finance growth, investors with capital need
opportunities, marrying the two together delivers the potential for success.
So, what’s the problem?
It is the balancing of risk and reward.
The higher the risk, the higher the shareholding that investors will demand to
compensate for the perceived risk. Across their portfolio, any successes must
compensate for any failures and still deliver a worthwhile reward.
This can pressurise businesses to be bullish in their forecasts to attract
investment. When they fall short, it becomes increasingly difficult to achieve
additional funding. Hence, most businesses prefer to raise as much as they can
in case of a slower path to commercial success. It can then become very
tempting to spend the extra cash on less important activities and thereby
increase the risk for investors.
The few successful entrepreneurs often feel they had to give up too much of
their business to compensate for the profligacy of others. This is, of course, in
hindsight as they were willing to agree the deal when the chance of success was
still at considerable risk for investors.
The investment process can become distrustful and antagonistic, rather than a
vital collaboration for success.

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Registered in England & Wales - Company No: 09280050 – 27/28 Eastcastle Street London W1W 8DH
What’s the solution?
The VestDeck platform offers the means to balance risk and reward for
businesses and investors to enhance the chance of success in a symbiotic
relationship for mutual benefit.
VestDeck begins from the premise that a growth business will require multiple
rounds of investment as it grows, and each new investment round should be at
an increased valuation to avoid dilution for earlier investors.
The VestDeck platform enhances communication between the business and its
shareholders to improve accountability and the timely raising of additional
funds, regardless of where or how funds are raised.
Key benefits for Growth Companies:
▪ Achieve valuations that minimise dilution for existing shareholders
▪ Attract investors that would normally only back ‘later-stage’ investment
opportunities
▪ Create an efficient funding process
▪ Harness the power of investors to drive growth
▪ Generate the buzz of success and build momentum for the next raise
Key benefits for Investors:
▪ Reduce the risk of failure or dilution
▪ Improve the accountability of the board of directors
▪ Engage with other shareholders and influence decisions
▪ Enjoy the buzz of regular updates on progress
▪ Review other investment opportunities
VestDeck’s aim is to improve trust and collaboration to reduce frustration and
risk and to drive growth.