Reputation is built on the trust that people and customers place in you. Who are the most trusted brands and companies in the world? Who do you trust in your life? Have you ever asked yourself why?
Typically, and quite deliberately, brand focus is about building consumer, customer, stakeholder and societal trust. Then sustaining it.
Think about your favourite pair of jeans. Or when you’re travelling (perhaps to Reading!) and seeing a familiar restaurant chain where you know you can get a sandwich that will taste just like you expect it to taste. Think about your communication devices, and the technologies you use that work the way you expect them to, when you need them to work.
Building that trust is one thing. Sustaining that trust then is vital.
But the threat landscape is as vast as the ocean-scape on this slide.
All it takes is one incident. One negative connotation. One tiny speck of potential for a threat to be realised and all that marketing spend, the branding, the dependability and assurance can be lost.
It doesn’t even have to be an actual incident. The potential of an incident can erode that trust almost instantaneously.
And the likelihood of this occurring is higher than ever before in today’s information age.
The proliferation of data, ease of communication and information sharing, the rise/scourge of social media,
The scourge that is fake news/ disinformation,
All this means it can be hard, if not impossible, to control the narrative.
Even if nothing has actually happened.
HRIS/ ATS
HR Information Systems/ Applicant Tracking Systems – considerations DPIA/ IDTA
streamline their entire hiring process from start to finish. Virtual interviews – Biometric data if recorded!
2. PMS
Feedback from staff on how to improve – Google gives staff free meals, ‘generous’ paid holiday allowances, access to ‘nap pods’ for snoozing during the day, and space to grow their own fruit and vegetables at work. - Anonymous/ constructive feedback – DPIA +/- IDTA
3. ERS
93% of workers agreed that recognition embodies the meaning of their job (Globoforce Survey/ Workhuman) - again IDTA/ DPIA/ Opt-in
4. Hybrid
Over half of remote workers access customer data using a personal device, yet 71% of security leaders lack high or complete visibility into remote employee home networks. This gap is well understood by bad actors, as reflected in the fact that 67% percent of business-impacting cyberattacks targeted remote employees. Considerations – LOTS, 2FA, DPIA, IDTAs (Tenable study September 2021)
5. AI
AI enables HR teams to streamline employee experience, as a result, provide employees with more personalised training offerings and schedules adapted to their individual needs.
AI Chatbot can talk about HR-related topics such as payroll, employee benefits etc.
`The digital chaos that exists today is everywhere. It is relentless. It is unknown and introduces both threats to and opportunities for business, governments and data subjects the world over.
LinkedIn – massive source of targeting information by criminals
Wannacry – NSA/ NorthKorea
HSE – Conti – Russia
Threats this year – HIPAA - 4,367,135 records Jan – Mar in 99 incidents or 20 records per second!
Based on this average, it is estimated that globally 150 records per second are compromised.
This means adopting an approach to privacy and data protection that involves the consideration of privacy protecting measures that do not take away from the desired outcomes and improvements, but actually shape and advance them.