2. Do you know?
• YouTube is the 2nd largest search engine in the
world.
http://socialmediatoday.com/socialbarrel/1650226/second-largest-search-engine-infographic
3. Keyword Research
• Keyword tool:
https://www.youtube.com/keyword_tool
– to check on youtube search volumes for keywords
that we are targeting
– not very useful for finding new keywords (list of
keywords returned not very precise)
4. Channel Optimization
• About Section
– Should inform users everything about the channel
and what they can expect to gain from it
– Links to all social profiles (not just G+)
• Provide a more thorough image of your brand’s social
presence
• Unless it is not our social media strategy for now
5.
6. Video Optimization
• Relevant video filename
– Relevant keywords
• Video title
– Not to exceed 66 characters, might get truncated in
SERPs.
– Includes relevant keywords that link to content.
• Add the keyword “video” may help with getting found.
– Descriptive (easy to search for)
– Compelling (encourage people to watch it)
7. Video Optimization
• Video description
– Not to exceed 150 characters for the beginning of
the description (for SERPs)
– Link to website to be added in the first line of
description (before the “show more” overlay)
– Relevant keywords
• Video category
– Help relevancy (for both Google and Users)
8. Video Optimization
• Annotations
– Can add annotations on videos to describe some
background information about the video(make it
more fun)
– Linking to other related videos
– Link to related product pages on your website
• Example: Garuda Airlines:
https://www.youtube.com/watch?v=noOAKmlHZEE
• CTA
– Encourage users to subscribe or watch other videos or
visit website
10. Video Tags
• Used by search engines to position you in organic
searches.
– Also used by YouTube to associate your videos with
others containing similar content.
– May appear under “related content” for other videos
• Use at least 10 tags, 120 characters long
• Unique tags that include keywords
– Include brand, city and relevant topics
– Plural and singular keywords
11. Video Transcripts
• Adding transcripts as additional content
– Will get indexed by Google
– Improve ranking for targeted keywords and long-
tail keywords
– Improve engagement
– Helps viewers who are hearing impaired
– Translate to different languages
12. Social Media Shares
• Sharing videos or embedding it on other social
channels will help boost the views of these
videos.
– Viewers will view these videos without having to
visit our YouTube site.
– Strong social signals help to add authority
– Annotations in the video to encourage “like” or
“share”
– Embedding it on your blogs
