1. TANKOVNA

2. UNPASTEURISED
PILSNER URQUELL IS
DELIVERED DIRECT
FROM OUR BREWERY
TO YOUR BAR

3. IT’S COLD-SHIPPED
IN AN AIRTIGHT
CONTAINER, THEN
PUMPED INTO YOUR
BAR TANKS WITHOUT
EVER BEING EXPOSED
TO OXYGEN

4. THE TANKS ARE SPECIALLY
DESIGNED TO PROTECT
THE BEER FROM THE THREE
ENEMIES OF FLAVOUR:
HEAT, LIGHT
AND TIME

5. THIS MEANS IT
TASTES AS FRESH
HERE AS IT DOES
IN OUR BREWERY

6. FOR A FULLER FLAVOUR,
THE PERFECT BALANCE
OF HOPS, CRISPNESS,
BITTERNESS AND MALT

7. BUT ALL THIS
CARE AND CRAFT
IS WASTED IF YOU
DON’T POUR
IT RIGHT

8. POURING THE
PERFECT PILSNER

9. USE A CLEAN,
COOLED GLASS,
RINSED WITH
COLD WATER
1

10. HOLD THE
GLASS AT 45º
AND OPEN
TAP FULLY
2

11. POUR THE
BEER DOWN
WALL OF THE
GLASS UNTIL
IT REACHES
THE LIP
3

12. TURN OFF
THE TAP
4

13. HOLD GLASS
UPRIGHT, OPEN
TAP 10-20º,
KEEPING THE
SPOUT ABOVE
THE BEER
5

14. POUR A
20-35MM
FOAM HEAD
AND SERVE.
6

15. IN CZECH WE
CALL THIS
NA DVAKRÁT

16. NA ZDRAVÍ!