Branding yourself
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November 20, 2013 presentation to students within the Transitioning Your Leadership program, a four-week workshop series designed to assist them in developing themselves professionally as they begin to think about life after college.
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Branding yourself
- 1. Methods & Modes for BRANDING your experience
- 2. LEARNING OBJECTIVE Implement at least three effective professional branding strategies as you plan for life after college.
- 3. Agenda • • • • Learn about brands Write your brand Discover social media tools for branding Practice your brand
- 6. 1) Having a personal brand is optional 2) Social media is personal branding 3) You can’t change your brand 4) Only job seekers need a personal brand
- 7. < 30 seconds to form an impression > 20 further experiences to change a negative first impression awesomeness
- 8. Branding Questions – – – – – – – – – – – What is your vision and purpose? What are your values and passions? What are your top goals for the next year, two years, and five years? What are three or four adjectives best describe the value you offer? What words do you use to define your personality? What are your core skills? Get feedback from those who know you best – at work, at home, anywhere. What are your strengths and weaknesses? Who is your target audience? Determine where you want to fit in (industry and niche area of expertise). Learn what decision makers in that field are looking for and when they’re vetting candidates, and position yourself to capture their attention. Who is your competition in the marketplace and what differentiates you from them? What does your competition typically have to offer? What value do you bring to the table that no one else does?
- 9. I work with (target audience) to (what problem you solve). This is how (your impact/results).
- 10. Hi, I’m Eva Ennamorato. As a graduate student focused on communications and new media, I encourage career-related success for [UWM students, alumni, and staff] by [providing practical resources and workshops] to help them [overcome obstacles and achieve their goals] with clarity and confidence.
- 11. Hi, I’m Natasha Brown. I’ll be receiving my BBA in Accounting in May from UWM, and I interned last summer at PricewaterhouseCoopers in the Assurance practice. I also participated in the firm’s community service project in New Orleans, where I helped [families] [understand how to create a budget]. I’m also the vice president of UWM’s business fraternity. [I’m currently seeking an auditor position in the Chicago area.]
- 13. “Using Twitter trains people to be succinct in their writing, leading to interesting, eye-catching, and short CVs which appeal to recruiters.” (TheNextWeb.com, Using Social Media for Development)
- 14. WeFollow.com
- 17. Digital Resumes • http://vizualize.me/evaennamorato# • http://www.rleonardi.com/interactiveresume/
- 18. FONTS Dafont.com EDITING PICTURES Adobe CS2 free download Picmonkey.com FREE WEBSITES Bravesites.com Wikispaces.com OTHER VoiceThread – digital storytelling Prezi – dynamic presentations Wordle – word clouds CREATIVE COMMONS Flickrstorm Behold 24 Hours in pictures Fun websites to make you cool
- 21. “While Swift-who wore a floral-print dress, pearls and her signature red lipstick"looked stunning" says fellow diner Eric Stoller, Kennedy "looked like he was going to the prom, wearing his dad's suit and tie, like a scruffy high school kid." Indeed, it wasn't the most romantic dinner. "He seemed nervous," says Stoller, "and she seemed like she was more
- 24. LIVE your brand
- 26. @EvaEnnamorato UWM Career Development Center cdc.uwm.edu
- 27. References Salpeter, M. (2011). Social networking for career success. (1st ed.). New York: LearningExpress, LLC. Schwabel, D. (2013). Promote yourself: The new rules for career success. (1st ed.). New York: St. Martin's Press. E. Stoller [EricStoller]. (2012, August 23). Always a fun time when a reporter from PEOPLE magazine emails you with questions about your Taylor Swift encounter [Tweet] Retrieved from https://twitter.com/EricStoller/status/23870606290 6236928
Editor's Notes
- Sticky note activity:What does branding mean to you?What’s your favorite social media site to use?
- Today, I will be sharing a number of resources related to personal branding. By the end of this presentation, you’ll be able to implement at least three effective professional branding strategies as you plan for life after college.
- So, our agenda for this evening is as follows: 1) we’ll spend some time looking at personal branding. 2) Then using some models, I’ll ask you to write part of your brand. 3) We’ll transition to talk about social media tools to help you effectively brand yourself, and 4) we’ll end with a bit of practice.
- Meg Guiseppi, Executive Branding and Job Search Strategist and owner of Executive Career Brand asserts that everyone already has a brand – whether they know it or not.“Your brand is your reputation – the perception of you held by the external world. Your brand is the unique combination of personal attributes, values, drives, strengths, and passions that define you. Your brand helps those assessing you determine whether they should hire or do business with you” (p. 76).
- History of brandingSome sayAlthough it has become a buzzword lately, the term personal branding is not new. Tom Peters coined it in an article titled “The Brand Called You” for Fast Company Magazine in 1997. Back then, there was no Youtube and no slew of social networking applications, so one thing Peters suggested was to get out into the community to gain visibility.
- Everyone has a professional reputation. Just ask your boss or coworkers – it’s better to conduct your own research into your brand rather than leave it up to chance.Promote and market your brand, but it’s your action, behavior, and performance that creates your personal brand. Even if you are “all that” on social mediaYour brand will evolve within the course of your career. At different times, you can highlight different attributes in order to achieve your goals.Your brand is constantly impacting your career.
- Research shows that it takes less than 30 seconds for someone to form a lasting impression. It takes another 20 further experiences with a person to change a negative first impression.We should approach our reputation much like Barney Stinson from How I Met Your Mother “When I get sad, I stop being sad and be awesome instead.” On average, employers report that there are between 75 and 150 applications for every ONE position opening. Employers spend just 15-30 seconds reviewing your application to determine if they are interested in you. We live in a knowledge-driven society where education and experience no longer puts you over the top.Today’s successful job seekers must stand out – your REPUTATION, experience, and brand all make that happen.In the late 1980s and early ’90s, Harris’ career first peaked when he starred as TV’s resident teenage doctor, DoogieHowser. Once the show wrapped, the actor remained on indefinite hiatus for the next 11 years. But a bit part in 2004’s stoner flick Harold & Kumar Go to White Castle caught the attention of How I Met Your Mother’s casting director, and Harris was called in to audition. He landed the career-saving role and, nine seasons, multiple awards and a gay coming-out later, is practically a household name.
- Remember the three Cs of personal branding: Clarity – be clear about who you are and who you are notConsistency – steadfastly express your brand across all communications channels, both online and offline Constancy – strong brands are always visible to their audience
- Wouldn’t it be great to have a panel of experts at your disposal, to help you keep on top of the latest trends and industry advancements? With social networking tools, this scenario doesn’t have to be a dream – it is the reality for anyone who has developed a strong online community. Social networks provide a constant stream of relevant data, research, opinions, and information.Capture information via twitterTwitter Chatscrowd source and gather informationattend conferences virtually via live tweetsTwitter – a skill employers seekFor those of you who think that using social media for professional development is only for those in communications, technical, and public relations industries, think again. The word Twitter is the fastest growing term to appear in job postings, according to Indeed.com “Using Twitter trains people to be succinct in their writing, leading to interesting, eye-catching, and short CVs which appeal to recruiters.” (TheNextWeb.com, Using Social Media for Professional Development).
- Unlike other social networks, on Twitter you can follow anyone on the site, even if that person is not following you. One of the best uses of the site is to follow people you admire or with whom you want to work someday. This includes recruiters, industry leaders, company CEOs, corporate Twitter feeds, graduate programs and much more. Following your prospects will help you learn what those people and organizations are thinking and talking about, which will come in handy as you network and apply for jobs. You can also search for the leading twitter users on a wide variety of topics on the Twitter directory site http://www.wefollow.com.Or Google search “Twitter hashtags.”
- Twitter chats, sometimes known as a Twitter party or a tweet chat, happen when a group of people all tweet about the same topic using a specific tag (#) called a hashtag that allows it to be followed on Twitter. The chats are at a specific time and often repeat weekly or bi-weekly or are only at announced times.Tweet wisely. As with all online content, you never know who might see your postings. Twitter is alsoindexed by Google, so your tweets will show up when people search on your name. Make sure thatnothing you write about would damage your professional reputation.
- LinkedIn is the world’s largest professional online network. It is the place to build a professional online profile and to network with the site’s 60 million+ members.Summary:Make it easy for people to find and contact you.Connect with everyone you can reasonably add to your network and continue to expand it.Give and request recommendations; sometimes it’s a good idea to focus on giving before receiving.Check out Pulse (formerly Linkedin Today) for relevant articles. You can follow specific industries.Join groups relevant to your professional and personal interests.
- If I can close with a word of advice, it would be to live your brand. Every day. Not just 9-5. Not just in person or online.
- Walk around the room and practice stating your brand to others. Listen to others’ brands. You may use your notes, but try to do so without them.