November 20, 2013 presentation to students within the Transitioning Your Leadership program, a four-week workshop series designed to assist them in developing themselves professionally as they begin to think about life after college.
Today, everyone is a brand. Those who will be successful will understand the power of personal branding – clearly communicating your values and talents as well as standing out from the competition. In order to compete in a changing world, you need new skills, specifically, the internet has changed how we manage our careers, and social media has become the preeminent channel to communicate who you are. In this program, we’ll explore methods of personal branding a discussion of the changing workforce and unique characteristics of higher education professionals. Next, we’ll review several social media tools which can help you promote yourself. We’ll end by practicing our brand – what makes us unique – while networking with other participants.
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
Today, everyone is a brand. Those who will be successful will understand the power of personal branding – clearly communicating your values and talents as well as standing out from the competition. In order to compete in a changing world, you need new skills, specifically, the internet has changed how we manage our careers, and social media has become the preeminent channel to communicate who you are. In this program, we’ll explore methods of personal branding a discussion of the changing workforce and unique characteristics of higher education professionals. Next, we’ll review several social media tools which can help you promote yourself. We’ll end by practicing our brand – what makes us unique – while networking with other participants.
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
6. 1) Having a personal brand is optional
2) Social media is personal branding
3) You can’t change your brand
4) Only job seekers need a personal
brand
7. < 30 seconds
to form an impression
> 20 further experiences
to change a negative first
impression
awesomeness
8. Branding Questions
–
–
–
–
–
–
–
–
–
–
–
What is your vision and purpose?
What are your values and passions?
What are your top goals for the next year, two years, and five years?
What are three or four adjectives best describe the value you offer?
What words do you use to define your personality?
What are your core skills? Get feedback from those who know you best – at
work, at home, anywhere.
What are your strengths and weaknesses?
Who is your target audience? Determine where you want to fit in (industry
and niche area of expertise). Learn what decision makers in that field are
looking for and when they’re vetting candidates, and position yourself to
capture their attention.
Who is your competition in the marketplace and what differentiates you from
them?
What does your competition typically have to offer?
What value do you bring to the table that no one else does?
9. I work with (target audience) to
(what problem you solve).
This is how (your impact/results).
10. Hi, I’m Eva Ennamorato. As a graduate student
focused on communications and new media, I
encourage career-related success for [UWM
students, alumni, and staff] by [providing
practical resources and workshops] to help
them [overcome obstacles and achieve their
goals] with clarity and confidence.
11. Hi, I’m Natasha Brown. I’ll be receiving my BBA in
Accounting in May from UWM, and I interned last
summer at PricewaterhouseCoopers in the
Assurance practice. I also participated in the firm’s
community service project in New Orleans, where I
helped [families] [understand how to create a
budget]. I’m also the vice president of UWM’s
business fraternity. [I’m currently seeking an
auditor position in the Chicago area.]
13. “Using Twitter trains people to be
succinct in their writing, leading to
interesting, eye-catching, and short
CVs which appeal to recruiters.”
(TheNextWeb.com, Using Social Media for
Development)
18. FONTS
Dafont.com
EDITING PICTURES
Adobe CS2 free download
Picmonkey.com
FREE WEBSITES
Bravesites.com
Wikispaces.com
OTHER
VoiceThread – digital
storytelling
Prezi – dynamic
presentations
Wordle – word clouds
CREATIVE COMMONS
Flickrstorm
Behold
24 Hours in pictures
Fun websites
to make you cool
19.
20.
21. “While Swift-who wore a floral-print
dress, pearls and her signature red lipstick"looked stunning" says fellow diner Eric
Stoller, Kennedy "looked like he was going to the
prom, wearing his dad's suit and tie, like a
scruffy high school kid." Indeed, it wasn't the
most romantic dinner. "He seemed nervous,"
says Stoller, "and she seemed like she was more
27. References
Salpeter, M. (2011). Social networking for career
success. (1st ed.). New York: LearningExpress, LLC.
Schwabel, D. (2013). Promote yourself: The new rules
for career success. (1st ed.). New York: St. Martin's
Press.
E. Stoller [EricStoller]. (2012, August 23). Always a fun
time when a reporter from PEOPLE magazine emails
you with questions about your Taylor Swift
encounter [Tweet] Retrieved from
https://twitter.com/EricStoller/status/23870606290
6236928
Editor's Notes
Sticky note activity:What does branding mean to you?What’s your favorite social media site to use?
Today, I will be sharing a number of resources related to personal branding. By the end of this presentation, you’ll be able to implement at least three effective professional branding strategies as you plan for life after college.
So, our agenda for this evening is as follows: 1) we’ll spend some time looking at personal branding. 2) Then using some models, I’ll ask you to write part of your brand. 3) We’ll transition to talk about social media tools to help you effectively brand yourself, and 4) we’ll end with a bit of practice.
Meg Guiseppi, Executive Branding and Job Search Strategist and owner of Executive Career Brand asserts that everyone already has a brand – whether they know it or not.“Your brand is your reputation – the perception of you held by the external world. Your brand is the unique combination of personal attributes, values, drives, strengths, and passions that define you. Your brand helps those assessing you determine whether they should hire or do business with you” (p. 76).
History of brandingSome sayAlthough it has become a buzzword lately, the term personal branding is not new. Tom Peters coined it in an article titled “The Brand Called You” for Fast Company Magazine in 1997. Back then, there was no Youtube and no slew of social networking applications, so one thing Peters suggested was to get out into the community to gain visibility.
Everyone has a professional reputation. Just ask your boss or coworkers – it’s better to conduct your own research into your brand rather than leave it up to chance.Promote and market your brand, but it’s your action, behavior, and performance that creates your personal brand. Even if you are “all that” on social mediaYour brand will evolve within the course of your career. At different times, you can highlight different attributes in order to achieve your goals.Your brand is constantly impacting your career.
Research shows that it takes less than 30 seconds for someone to form a lasting impression. It takes another 20 further experiences with a person to change a negative first impression.We should approach our reputation much like Barney Stinson from How I Met Your Mother “When I get sad, I stop being sad and be awesome instead.” On average, employers report that there are between 75 and 150 applications for every ONE position opening. Employers spend just 15-30 seconds reviewing your application to determine if they are interested in you. We live in a knowledge-driven society where education and experience no longer puts you over the top.Today’s successful job seekers must stand out – your REPUTATION, experience, and brand all make that happen.In the late 1980s and early ’90s, Harris’ career first peaked when he starred as TV’s resident teenage doctor, DoogieHowser. Once the show wrapped, the actor remained on indefinite hiatus for the next 11 years. But a bit part in 2004’s stoner flick Harold & Kumar Go to White Castle caught the attention of How I Met Your Mother’s casting director, and Harris was called in to audition. He landed the career-saving role and, nine seasons, multiple awards and a gay coming-out later, is practically a household name.
Remember the three Cs of personal branding: Clarity – be clear about who you are and who you are notConsistency – steadfastly express your brand across all communications channels, both online and offline Constancy – strong brands are always visible to their audience
Wouldn’t it be great to have a panel of experts at your disposal, to help you keep on top of the latest trends and industry advancements? With social networking tools, this scenario doesn’t have to be a dream – it is the reality for anyone who has developed a strong online community. Social networks provide a constant stream of relevant data, research, opinions, and information.Capture information via twitterTwitter Chatscrowd source and gather informationattend conferences virtually via live tweetsTwitter – a skill employers seekFor those of you who think that using social media for professional development is only for those in communications, technical, and public relations industries, think again. The word Twitter is the fastest growing term to appear in job postings, according to Indeed.com “Using Twitter trains people to be succinct in their writing, leading to interesting, eye-catching, and short CVs which appeal to recruiters.” (TheNextWeb.com, Using Social Media for Professional Development).
Unlike other social networks, on Twitter you can follow anyone on the site, even if that person is not following you. One of the best uses of the site is to follow people you admire or with whom you want to work someday. This includes recruiters, industry leaders, company CEOs, corporate Twitter feeds, graduate programs and much more. Following your prospects will help you learn what those people and organizations are thinking and talking about, which will come in handy as you network and apply for jobs. You can also search for the leading twitter users on a wide variety of topics on the Twitter directory site http://www.wefollow.com.Or Google search “Twitter hashtags.”
Twitter chats, sometimes known as a Twitter party or a tweet chat, happen when a group of people all tweet about the same topic using a specific tag (#) called a hashtag that allows it to be followed on Twitter. The chats are at a specific time and often repeat weekly or bi-weekly or are only at announced times.Tweet wisely. As with all online content, you never know who might see your postings. Twitter is alsoindexed by Google, so your tweets will show up when people search on your name. Make sure thatnothing you write about would damage your professional reputation.
LinkedIn is the world’s largest professional online network. It is the place to build a professional online profile and to network with the site’s 60 million+ members.Summary:Make it easy for people to find and contact you.Connect with everyone you can reasonably add to your network and continue to expand it.Give and request recommendations; sometimes it’s a good idea to focus on giving before receiving.Check out Pulse (formerly Linkedin Today) for relevant articles. You can follow specific industries.Join groups relevant to your professional and personal interests.
If I can close with a word of advice, it would be to live your brand. Every day. Not just 9-5. Not just in person or online.
Walk around the room and practice stating your brand to others. Listen to others’ brands. You may use your notes, but try to do so without them.