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Blurring the Lines in Beauty: Global Market and Consumer Demands for Multi-Functional Products in Sun Care and Skincare

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Tuesday February 24, 2015, Euromonitor spoke at in-cosmetics online conference. This presentation focused on the global market and consumer demands for multi-functional products in suncare and skincare. It was presented by Oru Mohiuddin and Nicole Tyrimou, respectively Senior Analyst and Analyst in Beauty and Personal Care Research at Euromonitor International.

Watch the recorded presentation here: https://www.brighttalk.com/webcast/9633/144695

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Blurring the Lines in Beauty: Global Market and Consumer Demands for Multi-Functional Products in Sun Care and Skincare

  1. 1. BLURRING THE LINES IN BEAUTY: GLOBAL MARKET AND CONSUMER DEMANDS FOR MULTI- FUNCTIONAL PRODUCTS IN SUN CARE AND SKINCARE IN-COSMETICS 2015 ONLINE CONFERENCE ORU MOHIUDDIN, SENIOR BEAUTY AND PERSONAL CARE ANALYST NICOLE TYRIMOU, BEAUTY AND PERSONAL CARE ANALYST
  2. 2. © Euromonitor International 2 Euromonitor International: Strategic Global Market Research BLURRING THE LINES IN BEAUTY
  3. 3. THE STATE OF THE SUN CARE MARKET OPPORTUNITY ZONES AND KEY CHALLENGES FUTURE PROSPECTS
  4. 4. © Euromonitor International 4 -4 -2 0 2 4 6 8 10 12 0 2000 4000 6000 8000 10000 12000 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 %Growth US$million Developed vs. Emerging Markets in Sun Care 2008-2018 Developed Emerging % Growth Developed markets % Growth Emerging Markets Substitutes Cause Mature Market Stagnation in Sun Care THE STATE OF THE SUN CARE MARKET
  5. 5. © Euromonitor International 5 0 2 4 6 8 10 12 0 20,000 40,000 60,000 80,000 100,000 120,000 %ValueGrowth US$million Beauty and Personal Care in 2014 2014 US$mn 2012-13 % growth 2013-14% growth Sun Care’s Growth Among the Sharpest Slow Downs of 2014 THE STATE OF THE SUN CARE MARKET
  6. 6. © Euromonitor International 6 Challenges and Opportunities Sun Care’s Growth Potential in the Hands of a Few THE STATE OF THE SUN CARE MARKET   Many unexplored markets Governments raise awareness Incorporating extra features Additional step in routine Low consumer awareness High dependence on economically volatile markets0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2014 2015 2016 2017 2018 %Shareofvalue Sun Care’s revenues, 2014-2018, US$ million Brazil US China Others
  7. 7. © Euromonitor International 7 Sun Care Breakdown by Category Aftersun Self-Tanning Sun Protection Note: Inner circle 2008, middle 2013, outer 2018 Sun Protection’s Domination in Sun Care Dictates Growth THE STATE OF THE SUN CARE MARKET US$1.8bnSun Protection’s global absolute growth contribution to sun care by 2018 US$1bnLatin America’s contribution to Sun Protection’s global absolute growth contribution by 2018
  8. 8. THE STATE OF THE SUN CARE MARKET OPPORTUNITY ZONES AND KEY CHALLENGES FUTURE PROSPECTS
  9. 9. © Euromonitor International 9 Legislation Awareness Availability Affordability Category Cross-Over Sun Care’s Key Challenges Hold Back Growth OPPORTUNITY ZONES AND KEY CHALLENGES
  10. 10. © Euromonitor International 10 Sun Protection Hydration Anti-AgersCoverage Miracle Cushion Fluid Foundation SPF23/PA++ NIVEA Daily Essentials Sensitive Day Cream SPF 15 Blurring the Lines as Sun Protection Features in Other Categories OPPORTUNITY ZONES AND KEY CHALLENGES
  11. 11. © Euromonitor International 11 -3 -2 -1 0 1 2 3 4 Asia Pacific Australasia Eastern Europe Latin AmericaMiddle East & Africa North America Western Europe Absolute per capita growth between 2013-2014 by region Skin Care Colour Cosmetics Sun Care Skin Care Offerings Remain The Most Desired Globally OPPORTUNITY ZONES AND KEY CHALLENGES
  12. 12. © Euromonitor International 12 -2 0 2 4 6 8 10 12 Asia Pacific Australasia Eastern Europe Latin America Middle East & Africa North America Western Europe Absolutevolumepercapita-ml Facial Moisturisers vs. Anti-Agers vs. Sun Care in absolute volume per capita, 2013-2018 by region Facial Moisturisers Anti-Agers Sun Care Facial Skin Care Dominates Consumption Levels OPPORTUNITY ZONES AND KEY CHALLENGES
  13. 13. © Euromonitor International 13 -3 -2 -1 0 1 2 3 4 5 6 7 0 5 10 15 20 25 30 UnitPrice% Volume % Volume vs. Unit Price, CAGR 2013-2018 by Region Selected Categories Sun protection Anti-Agers Other Facial Make-Up MEA North America North America Asia Pacific Asia Pacific Latin America MEA Latin America MEA Australasia Asia Pacific Eastern Europe Western Europe Australasia WE Australasia EE NA Consumers to Continue to Look for Value OPPORTUNITY ZONES AND KEY CHALLENGES
  14. 14. © Euromonitor International 14 0 2 4 6 8 10 12 0 1000 2000 3000 4000 5000 6000 7000 8000 %CAGR US$Million Absolute value growth vs. CAGR 2013- 2018 selected categories Absolute Value Growth 2013-2018 % Growth CAGR 2013-2018 Value for money Novel concept Conveni ence Korean wave BB/CC Creams Future Growth Remains in the Hands of BB Creams and Anti-agers OPPORTUNITY ZONES AND KEY CHALLENGES
  15. 15. © Euromonitor International 15 Sun Protection Gives Colour Cosmetics an Edge OPPORTUNITY ZONES AND KEY CHALLENGES Multifunctional for convenience • BB Cream • CC Cream Targeted for enhanced benefit • Anti-ageing foundations BB/CC Creams Coverage, hydration and sun protection Anti-ageing foundations Coverage, dark spots, lift and firm skin, sun protection Cannibalisation Effect?  Regular foundations  Anti-ageing foundations  BB/CC Creams  Anti-ageing moisturisers  Sun care
  16. 16. © Euromonitor International 16 0% 5% 10% 15% 20% 25% 30% 35% 2009 2010 2011 2012 2013 %Year-on-YearGrowth Selected Category Growth, 2009-13 Foundation/Concealer Other Facial Make-up Anti-Agers Sun Care Foundations Take a Slight Dip at the Expense of BB/CC… OPPORTUNITY ZONES AND KEY CHALLENGES Note: EM includes BB & CC cream in Other Facial Make-up, but most of Other Facial Make-up are BB and CC cream
  17. 17. © Euromonitor International 17 …But Remain in the Lead in Terms of Overall Size OPPORTUNITY ZONES AND KEY CHALLENGES 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 Anti-agers Foundations Sun Care Other Facial Make-up US$million Market Sizes Anti-agers, Foundation, Sun Care and Other Facial Make-Up in 2018
  18. 18. © Euromonitor International 18 0 1 2 3 4 5 6 7 8 9 0 2 4 6 8 10 12 14 16 18 20 %CAGRHairCare2013-2018 AbsoluteGrowthinPerCapitaSpendingHairCareUS$ (fixedexchangerate) Top 15 Markets Forecast Growth Hair Care vs Per Capita Spending Absolute Growth 2013-18 Per Capita Spending Hair Care Absolute Growth % CAGR Hair Care 2013-2018 Hair Care with SPF Strong Potential in New Markets OPPORTUNITY ZONES AND KEY CHALLENGES Global Hair Care Forecast CAGR at 2.4% 2013-2018
  19. 19. THE STATE OF THE SUN CARE MARKET OPPORTUNITY ZONES AND KEY CHALLENGES FUTURE PROSPECTS
  20. 20. © Euromonitor International 20 ColourCosmetics Coverage Anti-Ageing Lifting Firming SkinCare Hydration Whitening SkinCare Skin types Winning Strategies in Sun Care and Beyond FUTURE PROSPECTS Sun Care Imports Sun Care Exports Skin care Colour Cosmetics Hair Care Deodorants? With SPF
  21. 21. © Euromonitor International 21 Sun care + Coverage + Anti-agers Sun Care + Anti-agers Sun care + Coverage + Anti-agers New Markets Offer Varied Scope for Hybrid Sun Care Ranges FUTURE PROSPECTS LA • Brazil • Mexico • Argentina AP • Indonesia • Thailand • Vietnam MEA • Saudi Arabia
  22. 22. THANK YOU FOR LISTENING Oru Mohiuddin, Senior Beauty and Personal Care Analyst Oru.mohiuddin@euromonitor.com Nicole Tyrimou, Beauty and Personal Care Analyst Nicole.tyrimou@euromonitor.com For Press Enquiries, please contact: Chourouk Gorrab, Communications Executive Chourouk.gorrab@euromonitor.com

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