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ASEAN Beauty In 2020 - ACLF 2015

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ASEAN Beauty In 2020 - ACLF 2015

  1. 1. ASEAN  IN  2020   Connie  Lee   Business  Development   Health  &  Beauty  Specialist   Unlocking  OpportuniCes  in  Beauty  &  Personal  Care  
  2. 2. INTRODUCTION   About  Euromonitor  InternaConal   Singapore
  3. 3. Syndicated  Industry  Coverage   INTRODUCTION  
  4. 4. ©2015  Euromonitor  InternaConal   Global  Beauty  &  Personal  Care  Market  Worth  US$465   Billion     0.0   2.0   4.0   6.0   8.0   10.0   12.0   14.0   0   50   100   150   200   250   300   350   400   450   500   US$  billion   Regional  Market  Sizes  2014   Sales  US$,  2014   2014  Growth  
  5. 5. Asia  Pacific  Skin  Care  Driving  Global  Market   Growth   People   PersonalisaCon   Path  To  Purchase   0   10   20   30   40   50   60   70   80   90   2000   2003   2006   2009   2012   2015   2018   US$  billion   Regional  Skin  Care  Market  Size  2000-­‐2019   Asia  Pacific   Australasia   Eastern  Europe   LaCn  America   Middle  East  and  Africa   North  America   ASEAN     13%   Of  Asia  Pacific  Absolute   Forecast  Growth  
  6. 6. ©2015  Euromonitor  InternaConal   ASEAN  Countries  Show  Consistently  High  PotenNal   Indonesia  &   Vietnam   ASEAN’s  fastest   growing  market     Azerbaijan   China   Hong  Kong   India   Indonesia   Japan   Kazakhstan   Malaysia   Pakistan   Philippines   Singapore   South  Korea   Taiwan   Thailand   Uzbekistan   Vietnam   0   1   2   3   4   5   6   7   8   9   10   -­‐2   0   2   4   6   8   10   Forecast  2014-­‐19  CAGR  %   Historic  2009-­‐14  CAGR  %   Historic  vs  Forecast  Growth  in  Core  Asian  Beauty   &  Personal  Care  Markets  2009-­‐2019  
  7. 7. Southeast  Asia  SCll  A  Stronghold  Of  InternaConal  Brands   *For  Thailand,  Malaysia,  Indonesia,  Philippines,  Singapore,  Vietnam  only   Largest  Brands  in   ASEAN  2014   Fastest  Growing  Local   Brands  2014  
  8. 8. Factors  DirecNng  Beauty   Beauty  &   Personal   Care   Digital   Impact   UrbanizaNon   Retail   Network   Development   Growing   Purchasing   Power     Young   PopulaNon   Base    
  9. 9. 0   1   2   3   4   5   6   7   8   0   1   2   3   4   5   6   CAGR  %   US$  billion   ASEAN  Beauty  Category  Market  Sizes   Sales  US$,  2014   2014-­‐19  Forecast  Growth   ASEAN  Market  Valued  US$17  Billion  In  2014  
  10. 10. ©2015  Euromonitor  InternaConal   Unlocking  OpportuniNes  In  ASEAN   People   PersonalisaCon   Path  To   Purchase  
  11. 11. Women’s  Income   Higher  Disposable  Income   People   PersonalisaCon   Path  To  Purchase   8.7%     Forecast  Growth  of  No.  of  middle   class  households   to  2020   2014   2020   9.6%     Historic  Growth  Of  Annual   Disposable  Income   Thailand   Singapore   Philippines   Indonesia   Female  Income  As  %  of   Male  Income  2013-­‐2030   Women  becoming   more  financially   independent   Greater  control   over  household   purchases    
  12. 12. Youth  Are  The  Majority   ASEAN  PopulaNon  By  Age  2014   PopulaNon   under  29   years   52%   Growing  spending   power   Strong  interest  in   beauty  innovaNons     Technology-­‐savvy   People   PersonalisaCon   Path  To  Purchase  
  13. 13. Men  Shi_ing  From  TradiNonal  Grooming  PracNces   People   PersonalisaCon   Path  To  Purchase   Skin  Care   Razors/Blades   32%   6%   Deodorants   10%   Bath  &   Shower   16%   14%   Hair  Care   Indonesia’s  Fastest  Growing  Men’s  Grooming   Categories  2013-­‐2014   Indonesia   104%     Forecast  Growth  in   Men’s  Grooming  
  14. 14. Whitening   Natural   Halal   ©2015  Euromonitor  InternaConal   People   PersonalisaCon   Path  To  Purchase   Product  CustomisaNon  in  ASEAN  
  15. 15. Skin  Care  SophisNcaNon  Fuels  Whitening   ©2015  Euromonitor  InternaConal   People   PersonalisaCon   Path  To  Purchase   0   20   40   60   80   100   Taiwan   Indonesia   Philippines   Vietnam   India   %  of  Facial  Moisturizers   Skin  Whitening  vs  Non-­‐Skin   Whitening  Facial  Moisturisers     2014   Skin  Whitening   Non-­‐Skin  Whitening   PromoNon  Of  Healthy,   Even  Skin  Tone   New  Product  InnovaNon   And  Range  Extension   Consumer  Preference  For   White  Skin   Key  Drivers  
  16. 16. Heightened  Demand  For  Natural,  Skin-­‐friendly   Ingredients   ©2015  Euromonitor  InternaConal   People   PersonalisaCon   Path  To  Purchase   Consumer  awareness  of   avoiding  harsh  chemicals   Greater  afenNon  to  Health  &   Wellness   Strong  internaNonal  and  local   markeNng   Key  Drivers  The  Body  Shop   Pond  
  17. 17. Halal  Products  Gaining  TracNon  In  Muslim  Countries   ©2015  Euromonitor  InternaConal   People   PersonalisaCon   Path  To  Purchase   Key  Drivers   Rising  spending  power  of   young  Muslim  consumers   InternaNonal  players   enter  with  halal  products   Local  brands  occupy   Indonesia  market   New  product   development  
  18. 18. UrbanizaNon  &  Technology  Changing  Retail   People   PersonalisaCon   Path  To  Purchase   42%   15%   12%   -­‐5%   Retail  Sites/Outlets  Growth  2014-­‐2019*   Modern   Grocery   Department   Stores   Health  &   Beauty   Specialist   TradiNonal   Grocery   Internet  Retail   74%     Growth  in  retail  sales  of   beauty&personal  care   products  in  2014     *For  Thailand,  Malaysia,  Indonesia,  Philippines,  Singapore,  Vietnam  only  
  19. 19. Consumer  Reliance  On  Internet  Opens  New   OpportuniNes   Brand  Engagement   •  Social  Media   Selfie  Beauty   •  Colors  to  portray  individuality   •  Tailored  innovaCons   M-­‐commerce   People   PersonalisaCon   Path  To  Purchase  
  20. 20. Southeast  Asia:  The  New  M-­‐commerce  Hotspot?   50  million     Smartphone   units  in  ASEAN   X  2.5   Smartphone   units  2014  -­‐  19   95%   Growth  in  no.   POS  terminals   People   PersonalisaCon   Path  To  Purchase  
  21. 21. People   PersonalisaCon   Path  To   Purchase   ©2015  Euromonitor  InternaConal   Unlocking  The  Opportunity  In  These  Markets  
  22. 22. PotenNal  Expansion  Strategies  In  ASEAN   Local  collaboraCons   New  distribuCon   plaforms   Product  customisaCon   ©2015  Euromonitor  InternaConal  
  23. 23. Thank You For Your Time Connie  Lee   Business  Development   Health  &  Beauty  Specialist     Phone: +65 6429 0590 ext.: 6614 Email: connie.lee@euromonitor.com.sg ©2015  Euromonitor  InternaConal  
  24. 24. 0   5   10   15   20   25   30   35   40   45   50   0   2   4   6   8   10   12   14   16   18   %  Forecast  Growth   US$  billion   M-­‐Commerce  Sales  Value  2014-­‐2019   2014   2019   CAGR  %  growth   ©2015  Euromonitor  InternaConal   M-­‐commerce  sales  in  Southeast  Asia  
  25. 25. Internet  retail  sales  grew  74%  in  2014   0%   10%   20%   30%   40%   50%   60%   70%   80%   0.0   1.0   2.0   3.0   4.0   5.0   6.0   Y-­‐O-­‐Y  %  Growth   US$  Billion   Retail  Sales  Of  Beauty  &  Personal  Care   Products  Value  and  Growth  2014   Retail  Channel  Sales,  2014   Y-­‐O-­‐Y  %  Growth  

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