1. Franchise advice that works for your business.
Worldwide Franchising
Based in the UK, but working worldwide, AMO specialises in advising businesses
on how to start up a franchise, how to grow their franchise network and (when
the time comes) how to franchise internationally.
Our goal is to help our clients businesses become profitable and sustainable
through franchising. We have the years of experience to make this goal a reality.
Professional History
Euan qualified as a Chartered Accountant and spent 13 years as a business advi-
sor and corporate finance practitioner. Over the last 19 years Euan has devel-
oped a particular expertise in franchising and has acted for franchisors in a vari-
ety of sectors.
An active member of the British Franchise Association (bfa) and its committees,
Euan was awarded an honorary Qualified Franchise Professional (QFP) qualifica-
tion and sits on the final assessment panel for candidates finishing their aca-
demic study. Euan have been a judge of the bfa’s annual Franchisor of the Year
Awards on a number of occasions.
Our Clients:
74 Kirk Street
Strathaven
ML10 6BA
p: 01357 523308
m: 07974 923016
e: euan@amoconsulting.com
www.amoconsulting.com
AMO Consulting
2. What we do:
Marks & Spencer: Development of alternative business models including UK
based “Simply Foods” franchise and review of International franchise opera-
tions.
GrupoCortefiel: Review of franchise operations for a Spanish retailer with 5 fran-
chised brands and 1,400 retail outlets, advice on improving their ordering &
logistics strategy and preparation of an Operations Manual.
Esprit: Development of systems and procedures for international franchising and
development of an International Franchise Operations Manual.
Polo Ralph Lauren: Development of heads of terms and franchise operations
manuals for two PRL brands
Debenhams: Development of systems & procedures for international franchis-
ing. They now have 60 stores in 23 countries.
Thorntons: Reviewed performance of existing network of 250 franchised units
resulting in a more sharply focused approach to developing the units’ per-
formance.
American Eagle Outfitters: Development of systems & procedures for interna-
tional franchising and writing a Brand Operations Manual
Whittard of Chelsea: Review, benchmarking and assessment of franchise system
for premium retailer with franchise partners in 9 countries.
Nokia Corporation: Development of retail operating systems for Global Flagship
development and Nokia Stores franchise.
Alken-Maes Breweries: Development of franchise programme for a Belgian chain
of pubs owned by food company Danone (now part of Heineken).
New Look Retailers Ltd: Development of a franchise Operations Manual for in-
ternational expansion for this fast fashion chain that has over 1000 stores.
Coffee Republic: Preparation of International Master Franchise Operations Man-
ual to ensure consistent recruitment of franchisees and development of the
brand overseas
European Bank for Reconstruction & Development: Assessment of proposed
investment in a Franchise Platform Company to roll out several franchise
concepts across Central Europe.
AMO Consulting
Our Franchise Projects:
Franchise you business
We work with you over a period of 2-3
months, getting to know you and your
business and helping you through the
steps you need to take in order to start
franchising.
From an Initial Feasibility Study to Fran-
chisee Recruitment via financial projec-
tions, franchise package development,
legal issues and many other steps along
the way we work with you to develop a
franchise system that is right for you.
Franchise Healthcheck
Is your existing Franchise System not
making as much as it should? Is the net-
work not performing properly? If so, it’s
time for you to consider a Franchise
Healthcheck.
We spend 2-3 days with our Health-
check clients exploring their existing
operations and advising on where and
how improvements can be made.
Expand Internationally
The global marketplace is huge, why
limit yourself to one small part? There
are an ever-increasing number of busi-
nesses that are turning to franchising
for overseas expansion.
At AMO Consulting, we help you to de-
velop your International Franchise Sys-
tem.