The beginning of the presentation shows what a good presentation should look like regarding persuasion and data visualization. The second part of the presentation explains the tactics used.

1. Investor AI
Cybersecurity
Pitch
Birta Thorudottir, Estrella Spaans, Qin Zheng, Viet
Dung, Haoxuan Chang, Kaan Korkmaz – Team 4
InvestorPitchPresentation

3. COVID-19
63%increase in remote workers in the U.S in
the beginning of April, compared to 31%
mid March 2020
Source Data: Brenan, 2020.
Data Source: (Shi, 2020) Phishing Attacks using coronavirus COVID-19 themes : scamming, brand impersonation, and,
business email compromise.
1%
11%
34%
54%
Business Email Compromise
Blackmailing
Brand Impersonation
Scamming
Number of Attacks Per Cyber Atack Type
Category Proportion
Scamming
Brand Impersonation
Black mailing
Business Email Compromise
Fivefold
increase in Cyber Attacks during Covid-
19, directed at its staff, and email scams
targeting the public at large.
Source Data: WHO, 2020

4. 45 years in
business
Our mission is to empower every person and
every organization on the planet to achieve more.
Source Data: Microsoft, 2020
73% market share
of desktop computer operating system
Our Windows operating system is the most widely used
computer operating system in the world, accounting for
around 72.86 percent share of the desktop, tablet, and
console OS market in February 2020
Source Data: Statistia,2020
In 2018, Microsoft
surpassed Apple and
became the most valuable
listed company in the
world. In April 2019,
Microsoft reached a
trillion dollars in
market value.
Source Data: The Verge, 2019

5. Our AI Solution
Microsoft Threat
Protection
Source Data: Grosh, 2018
5B threats
are detected by our algorithms, by
actively searching between users, emails,
applications, and endpoints.
263+
Artificial Intelligence projects
completed with high quality
engineers.
Source Data: Grosh, 2018
Source Data: Grosh, 2018

6. 61% of Americans would like to do
more to protect their privacy online, and
so should you
Source Data: Cavello, 2020
37%
of businesses already protected
themselves and their customers
private information against an attack.
Source Data: vpnMentor, 2020

7. Why Invest?
Others
12%
Financial Services
16%23% 21%
ManufacturingHealthcare
14% 14%
Government ICT
Source Data: Renub Research, 2018
Forecasted Cyber Security Revenue %
$10,100,000,000
$126,000,000,000
$8,800,000,000
$30,921,541,180
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Global AI Revenue
Cyber Security
AI Revenue
Source Data: MarketsandMarkets, ND. & Statista, 2020 – Dotted line refers to forecasted revenue
$8 million
Annual costs of breaches by the
Manufacturing and Healthcare
Industries
Source Data: Renub Research, 2018
28%
Annual growth of
connected IOT devices
worldwide till 2025
Source Data: Renub Research, 2018
Our goal is to reduce the percentage of cyber threats by 0-5% along
with increasing security breaches, this project proves high future benefits.
Regression Statistics
R Square 99.57%
Adj. R Square 99.45%
Standard Error 666,597,724
Observations 10
Coefficients Standard Error t Stat P-value
Intercept - 3,457,642,142 1,780,894,115 -1.94 0.09
Data Breach -1 2 - 0.60 0.57
IOT devices 1,666,857,012 120,868,496 13.79 0.00

8. Great Investment
Opportunity just for you.
BE A PART OF THE FUTURE!

9. Spending patterns for obtained funding
Budgets
Requirements
(USD)
Labor costs $ 52,780,000
Infrastructure $ 103,560,000
Features $ 38,450,000
Tool costs $ 49,338,000
Administrative costs $ 27,147,000
New dedicated campus $ 27,000,000
AI Solution Development
(Total)
$ 298,275,000
$167,568,000
Amount of Investments needed for the Projects

10. 50% of Forbes 500
companies invest in cyber attack
prevention solutions

11. Q3/2020
Requirement
Analysis
Q4/2020
Design
Q1/2021
Development
Q2/2021
Testing
Q3/2021
Deployment
Q4/2021
Post-
production
Improvement
Spending patterns for obtained funding
Timeline for moving forward
$99,118,000
Amount of Investments needed for the Projects
Budgets
Requirements
(USD)
Labor costs $ 49,780,000
Infrastructure $ 103,560,000
Features $ 38,450,000
Tool costs $ 49,338,000
Administrative costs $ 27,147,000
New dedicated campus $ 0
AI Solution Development
(Total)
$ 298,275,000

12. Thank you for
your attention!
Small Commitment. Big Deal! And a small exercise.

13. Video Pitch Link
https://www.youtube.com/watch?v=y2EWSWek_zw&feature=youtu.be

14. Let’s Break Down
The Pitch
This will be an explanation of what tactics we have
implemented in order to convince the audience to invest
(persuasive tactics & data visualization tactics)

15. Trigger Pathos
Source Data: Higgins & Walker, 2012.

16. Data Visualization
Hierarchy Structure
Microsoft Branding Theme
Bigger and Bolder
Color Highlights
Source Data: Nussbaumer, 2015

17. Data Visualization
Source Data: Nussbaumer, 2015

18. Social Proof
Positive Number
Sense of Belonging
“HMRC’s Intervention”
Source Data: Martin, Steve J., 2014

19. Data Visualization
Only showing important
data
Color differentiation
“Regression & Projections
Source Data: Nussbaumer, 2015

20. Reciprocity
”Obligation to Give
when You Receive”
Unexpected
Personalized

21. Reciprocity: Door-In-The-Face
Option 1: Initially unreasonable request
Option 2: Relatively more reasonable request
Precise number works better than less precise
$3,935 vs. $4,000
”1.99 vs 2.00 / 1.99 vs 2.99”
Source Data: Martin, Steve J., 2014

22. Social Proof / Commitment
“Don't miss out on the future, we will hand out paper, write
down the amount you want to invest in us”

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References