Social Media Presentation

1. CAROUSEL + STORY ADS
LAUREN CERVERA
ESTEFANY GARIBALDI

2. https://sproutsocial.com/insights/instagram-story-ads/

3. Story Ads
Instagram Stories for Businesses
In March 2017 Instagram created the
concept of ads to be used by global
businesses in the form of Instagram
Stories.
Comes with analyzing tools to measure
audience engagement.
https://business.instagram.com/blog/insta
gram-stories-available-globally

4. Story Ads

5. Story Ads Impact
We saw a double digit point increase in ad recall
from our experiences on Airbnb campaign that
further justifies our investment in ads within
stories as they have made a measurable impact for
us. Our ability to apply existing targeting and
measurement in an experience to reach the right
audience, in the right mindset, with the right story
at scale has allowed us to achieve the results we
were hoping for in a partnership with Instagram.
Eric Toda, Global Head of Social Marketing and
Content, Airbnb
https://www.curalate.com/blog/j-crew-instagr
am-sale/

6. How To Create Story Ads

7. Carousel Ads
WHAT?

8. Carousel Ads
WHO?
WHERE?
HOW?
ANYONE WITH:
STEP 1 STEP 2 STEP 3
+

9. Carousel Ads
TECHNICAL
REQUIREMENTS:
IMAGE
VIDEO
CALL TO ACTION
OBJECTIVES

10. Works Cited
“Instagram Stories Ads Available for Businesses Globally.” Instagram for Business,
business.instagram.com/blog/instagram-stories-available-globally.
Chen, Jenn. “Instagram Story Ads Best Practices & Ad Examples.” Sprout Social, Sprout Social, 20 Dec. 2017,
sproutsocial.com/insights/instagram-story-ads/.
Shelly, Jared. “The Technology Behind J. Crew's First Instagram Sale.” Curalate Visual Commerce Platform, Curalate, 25 Aug.
2016, www.curalate.com/blog/j-crew-instagram-sale/.