The document provides detailed notes about analyzing the representation of artists and costumes in music videos, as well as interpreting lyrics and how they may influence the video. It discusses how the artist in one video is depicted as sad and lonely, wearing clothes with different designs representing positive and negative emotions. The lyrics about friends being dead are reflected in imagery of the artist's friends dying in bathtubs. Including a popular guest artist like The Weeknd can attract more viewers and increase popularity for an up-and-coming main artist.

1. Tendring Technology College - Media Studies Dept: BTEC First Diploma in Media 10/11
Conventions Detailed Notes
(specific examples needed)
Artist & Costume
-How is the artist being represented in
this video?
-What are they doing? Why?
-What are they wearing? Why?
-What does this suggest about the
artist?
-Why do you think the artist has been
represented in this way?
The artist is being represented in the video sad and is strolling
down the street lonely and confused and wondering what to do
with his life.
They are singing and thinking about the mistakes he made in his
life. As well as all his emotions are trying to break free and he is
holding it in.
In each scene they change their pair of clothes , they wear jackets
and clothes with different designs some have blood on it and
some has glitter.
This suggest that the artist is confused as the clothes represent
two moods one being positive and the other being negative and
he is indecisive into which one too choose.
The artist has been represented in this way because there are two
emotions fighting against each other and its shown on the artist
and expressed on his body actions.
Lyric interpretation, (read lyrics first)
-Have the lyrics influenced the video in
anyway?
-How?
-What specific imagery do you think has
been influenced by the lyrics?
Yes, the lyrics have influenced the video as well as the
specific imagery because they use a lyric ‘All my friends
are dead’ and its shows that in the video how the artist is
the last man standing and that the artists friends are all in
bathtubs covered in blood and slowly dying and their eyes
are closed and with a dark misty scenery as the artist
strolls the streets alone wondering what to do next …..

2. Tendring Technology College - Media Studies Dept: BTEC First Diploma in Media 10/11
Extending/Consolidating song’s
meaning
-Does the video consolidate the lyrics?
-How?
-Does the video add another or different
meaning compared to the lyrics? –
What?
-How?
Yes the video consolidates the lyrics because it brings
drama and effect.
Yes the video adds another meaning compared to the
lyrics, because it talks about love and shows that in the
video and how the couple are in love and the way they act
and that brings drama and effect and a bit of controversy
Links to other artists
-Do any other artists feature in the
video?
-Who? Why do you think this is?
-Are any other artists made reference
to?
-Who? Why do you think this is?
Yes another artist featured in the video (The Weekend).
This would be because it would attract more viewers from
different communities and this would get more hits which
would increase the popularity of the main artist who isn't
that big and wants to grow and earn more money.
(No other artists are made reference to)