1. Portfolio
Ernesto L. Rodriguez Massri.
Creative Concepts and Copywriting
Original Language: Spanish.
English translation of body and slogans of copy are shown
apart from the original advertising pieces.
I tried to find the best equivalents in English when translating from Spanish; yet, some of
the cultural meaning conveyed in the original language might have been lost when shown in English.
I am the author of all creative concepts and
copywriting (including its translation into English) shown in this portfolio.

2. Porfolio
Advertising Campaigns
Product:
Juve & Camps
Client:
Ponche Crema
Date:
2005
For:
Billboard
Slogan in English:
The ultimate expression
for the most demanding
palates...

3. Porfolio
Advertising Campaigns
Product:
Juve & Camps
Client:
Ponche Crema
Date:
2005
For:
Billboards and Magazines.
Copy in English:
Tradition and Elegance:
Cellars for the most
demanding palates...

4. Porfolio
Advertising Campaigns
Product:
Alexander
Client:
Ponche Crema
Date:
2005
For:
Banners and
Brochures
Slogan in English:
There are many reasons
to celebrate, but only one
way to do it...

5. Porfolio
Advertising Campaigns
Product:
La Española Cider
Client:
Ponche Crema
Date:
2005
For:
Billboards
Posters
Banners
Magazines
Slogan in English:
Refreshing Seduction…

6. Porfolio
Advertising Campaings
Product:
UNDURRAGA Wines.
Client:
Ponche Crema
Date:
2005
For:
Posters
Banners
Magazines
Slogan in English:
A great wine is never
improvised…

7. Porfolio
Advertising Campaigns
Product:
UNDURRAGA Wines
Client:
Ponche Crema
Date:
2005
Copy in English:
The expert’s choice:
Prestige and tradition in
perfect balance…a great
wine is never improvised.

8. Porfolio
Advertising Campaigns
Product:
UNDURRAGA Wines
Client:
Comp. Lic. Ponche Crema
Data:
2007
For:
Magazines
Copy in English:
Undurraga: Prestige and
tradition combined in
perfect balance…
Slogan in English:
A great wine is never improvised…

9. Porfolio
Advertising Campaigns
Product:
CEVAX Vitamins
Client:
Brandcom
Date:
2005
For:
TV Commercial
Billboards
Magazines
Banners
Slogan in English:
Cevax: The easiest way
to take Vitamin C.

10. Porfolio
Advertising Campaigns
Product:
Cevax.
Body of Copy in English:
Cevax Softgel 500 mg is the first
one to offer:
•Vitamin C deficiency prevention.
•Excellent absorption.
•Great gastric tolerance.
•Quick dissolution.
•Harmless to the dentin.
•Sugar-free.

11. Porfolio
Advertising Campaigns
Product:
Selene
Client:
Brandcom
(Laboratorios Vivax)
Date:
2005
For:
Billboards
Copy in English:
Selene: Vitamin
E+Selenium. Two perfect
elements could only have
a woman’s name.