I used visual analytics to help Noosa a yogurt company uncover who really is their customer and I used OCR ( Optical Character Recognition ) to uncover trends.

1. Discovery the undiscoverable with Image Recognition

2. How our brand personality is visualized on social image platforms.
Stackable, Food blogger friendly, family healthy brand, Pet enjoyable “What’s next” feel.
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3. User Generated Content (UGC) revolved
around 4 main themes, family lifestyle,
exercising, animals and GEO tagged images.
• The most posted about category was children
and dogs.
• People use NOSSA as a supplement energy
boost.
• Content gave insights about family lifestyle -
What they have around them at home, friends
and working out.
• Popular GEO tagged hashtags people used
while posting content - #healthydesert
#foodisfuel #healthyfood #snacktime #yummy
#workout #dogs #dogsofinstagram #fitness.
Diving deep into visual data
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4. • Coffee - was popular among caffentaors to the caffeine window
while having their caffeine fix with Noosa.
• Protein - shakes and bars are used in combination before and after
working out.There is an implied comfort knowing that Noosa will
balance their diet out.
• Food hacks - new creative food recipe combinations used to
enhance existing dishes - Pancakes, Granola bars and Protein balls.
• Healthy eating -Yogurt was featured along side vegetable trays,
lunchables.
• Uncovered food pairings - Ben & Jerry’s.
15%
17%
10%
23%
35%
Coffee
Food
parings
Protein foods
Food hacks
Healthy eating
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6. Visual summary using SysomosGaze
Pets- Discovered new creative marketing insight using visual
hacks to identify which pets resonate more with your
customers and incorporate this finding into your marketing
strategy.
Kids- Gain insight to how kids feel
when eating our products and their
real reactions and incorporate these
expressions into your campaigns.
Audience - Learned who really is our customer. Untapped the
end customer to learn their buying habits and trends to better
tailor our product offering and approach - connect with the
customer on a personal level.
Environments - captured the moments in
what context did your customer enjoys your
products, mornings, evenings, after work, before
working out - focus your marking to these
types of scenes.
Food hacks- Uncovered new recipe hacks
used by consumers - use Gaze as a focus group
to uncover new flavors consumers WANT.
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