AESIR LIMITED Q3 report

Progress Report
Quarterly
Review – Q3
Nov 2014
Prepared by Ernest CHAN

AGENDA
AESIR, your Business Agent in Euro-Asia
1. Executive Summary
2. About AESIR
3. Our Team
4. EBITDA & Financials Q3
5. Project Reviews
a) Coffee Trading in Vietnam & Hong Kong
i. Investment Request
ii. Progress & Achievement
iii. Resources needed
b) Omiyage (Food Souvenir in Vietnam)
c) eCommerce
6. Financial Projection Q4 & Year 2014
7. Endorsement
8. Q&A

Executive Summary
▪ AESIR is a Hong Kong Based Business Agent that brings
fresh thoughts to Companies to establish, expand and develop
their business in Euro-Asia with Business Trading and
Consultation Services.
▪ Financials:
▪ 38K HKD invested in Q2 (April to July 2014), investment for Q3
(July-Nov) : 40K HKD, projected investment for Q4: 20K
▪ Projected Revenue for Q4(Dec): 20K HKD
▪ Projected Accumulated Revenue for 2014: 70K HKD
▪ Q3 Result is far from projection, the ROI is less satisfactory vs
projection due to delays in Project closing and Project plans in
Vietnam. Q4 Direction is to focus on Sales Growth and
streamline the business operations.

ABOUT AESIR
AESIR stands for
Æsir : [ey-sir, ey-zir] Scandinavian Mythology. the principal race of gods, led by Odin. In love of
Scandinavian Culture, AESIR represents a working of Fine Asia – Europe Exchange Offer,
replacing previous 洋行.
Exclusive Distributor for Indonesian Sidikalang Garden & Vietnam Dat Lat Speciality Coffee in
Greater China (獨家代理印尼和越南兩地的精品高原咖啡特別推薦野生貓屎咖啡)
Vietnam Omyiage (Elegant Pastry Gifts from Vietnam) for Tourists
eCommerce with European design, localized function to engage Target Customers via online
communities.
Coffee
Trading
Supply
Chain
Sales &
Marketing
E&E
Coffe
e
Vietnam Omyiage
IT
eCommerce
Social
Media
Design

ABOUT US
WHY AESIR
▪ Key Drive: Euro ≤ ≥ Asia Trading = 639+922 US Billion
Asia
▪ With China-ASEAN Free Trade Zone 中國─東盟自由貿易區active
since 2010 on Brunei, Indonesia, Malaysia, the Philippines,
Singapore and Thailand, in 2015 will apply to remaining ASEAN
members. The biggest Free Trade Zone in terms of population and
third in terms of Value is expected to grow further despite the
economic slowdown in Europe & America.
Asia-Europe
▪ China is the EU's biggest source of imports by far, and has also
become one of the EU's fastest growing export markets. The EU
has also become China’s biggest source of imports.
▪ China and Europe now trade well over €1 billion a day.
AESIR LIMITED
▪ Offer Value Adding Services (Brand & Marketing, Distribution,
Channeling, Business Consultation) to Euro-Asia Business in
Expansion.

ABOUT US
AESIR stands for
Vision
A Well Connected World for a Better Future
Mission
Enjoyment in
Working
Excellence in
Quality
Control
Earnest to
our
stakeholders

EBITDA & Financials Q3
▪ An amount of 78K invested already ( 40K to E&E Coffee
mostly)
▪ EBITDA is negative as expected ( -30K HKD)
▪ Spending = Budget, Revenue is low than Budget.
▪ Suggestion:
▪ a Clear Financial Model needed for Q4, update and correct the
Budgets for Project Thor(Omiyage in Vietnam) and Coffee Project in
HK.
▪ Diverse the risk by introducing strategic Beverage Partner in HK and
more active in seeking new Investment opportunities
▪ Reconsider the HK Coffee Product Business Model in terms of
Viability.

Project Review-
Coffee in Vietnam Hong Kong
▪ Investment Request: 150K HKD
▪ Payback Period: 11months
▪ ROI: 47%
▪ Market Opportunities Brief:
Coffee Consumption Market in Greater China is
expected to grow 2.5 times in 2020 vs 2012.
From 2012Q1 to 2013 Q3, China Demand on
Coffee has already reached 25%.
Offering Coffee Product as Pilot Entry would give
AESIR a strong Premium Brand Image.
According to Euromonitor, Coffee represents
premium beverage category as a high standard
of living, opening doors for AESIR to premium
markets.
Operation Strategy
Due to legal concern and better financial
management, AESIR Limited plays the role as
Supply Unit for Indonesian and Vietnam Coffee
Providers to China Markets, E&E will be a
customer brand with over 51% Ownerships by
AESIR Management team.
E&E investment:
Marketing: 20K
Sales Support: 50K
HR: 60K
Total: 130K HKD
Coffee
Trading
Supply
Chain
Sales &
Marketing
E&E
Coffe
e

Progress & Achievement
▪ Packaging
▪ POS
▪ Magazine Metropop
▪ Events:
LiveNorish Blogger, Convoy fin Coffee
tasting
3 Business Models:
▪ Green Bean to Yuen Long Coffee Roaster
▪ Gift Set to Retailer Stores
▪ Coffee Bean & Powder with Tools
Sales Channel
China: Art Studio ( on hold)
HK: Consignment in Food Store, Uskitchen
Short lease Market

Resources Needed
▪ Investment Capital: 80K HKD less
▪ Packaging Specification and Communication needed in
Vietnam & Indonesia
▪ Transport Logistics concern on MOQ, Dimensions and
Shipment Dates
▪ Warehouse Storage and Owned Sales Channel
▪ Sales Channel Expansion
▪ Strategic Partners / Alliances on F&B sector

Project Review Omiyage
▪ Investment Request: 60K HKD
▪ Payback Period: 14 months
▪ ROI: 40%
▪ Market Opportunities Brief:
Scope: Premium Handy Food Souvenirs
Strategic Reason: 1st Investment Project from
AESIR to secure overseas earnings with high
growth potential with limited capital raised to
examine the right move on Market SEA.
Product Concept : Handy Food Souvenir
exchange custom in far East. Viet Nam lacks a
strong Food Brand appealing to Tourists to
represent VN.
Main Characteristics :
Handy Food with mini 2 Weeks expiration
Unique & Appealing package that represents
Vietnam
Green: Recyclable, Reusable
▪ Sales Channel: Tourists store & Cafe, Travel
agency, Cooperate Gifts
▪ Key roles: Ernest Chan, Hung Tran
▪ Supply unit: VN Bakery Hy Goodies to be locked
in Late May.
▪ Investment:
Development cost: 10K
Food Cost & Package Cost: 15K
Production equipment: 20K
Marketing: 5K
Others : 10K
TOTAL : 60K
Payback : 14 months

▪ Bakery Partner Confirmed
COOKIE SUPPLIER
Cookie’s type Price per Kg Unit Price
Coffee Cookies
170.000 VND 4.250 VND
Matcha Cookies
220.000 VND (Type I)
190.000 VND (Type II)
7.333 VND (Type I)
6.333 VND (Type II)

Resources Needed
▪ Sales & operations Strategy Refinement
▪ Food Licensing & Food Safety
▪ Logistics Partner
▪ Operations Model

eCommerce
▪ Project to be Signed/ on pipeline
▪ Tailor Pro HK: eCommerce (10 -20K)
▪ Danish Electronics (20K)
▪ Canton Opera (20% of Funding)
▪ Italian Slow Food (120K)
▪ Electrolux (50K) Signed
▪ Online Communities Building techniques
▪ News Sharing
▪ Useful tips
▪ Interest groups
▪ Short Films

▪ Tailor Pro HK and new Fashion:
▪ Quotation to be sent
▪ Danish Electronics
▪ Contract to be signed (depends on physical store opening)
▪ Canton Opera
▪ Contracts to be Signed
▪ Italian Slow Food
▪ Quotation sent

Resources Needed
▪ Physical Stores
▪ HR Management
▪ Financial Focus
▪ Branding and Marketing Resources on eTailer

AGENDA
AESIR, your Business Agent in Euro-Asia
1. Executive Summary
2. About AESIR
3. Our Team
4. EBITDA & Financials Q2
5. Project Reviews
a) Coffee Trading in Vietnam & Hong Kong
b) Omiyage (Food Souvenir in Vietnam)
c) eCommerce
6. Financial Projection Q3 & Year 2014
7. Endorsement
8. Q&A

Financial Projection
▪ Total Investment needed by Q4 2014: 20K HKD
▪ Till December, 2014 to have a projected positive cashflow
Summary:
2014 will be AESIR Investment period to act as a startup to escalate and
shaping our Business face to Customers.
1. Streamline HK Operations: Product Business Model Viability
2. Invest in Vietnam / SEA
3. Core Competency of AESIR: ICT-focus
4. Introduce Strategic Partners & Investors

Endorsement
AESIR LIMITED
“AESIR Team is a task-focused shaper…. Always
organized in work and is able to effectively multi-task
to ensure that all projects completed…..”
Electrolux AB Small Appliances (Sweden)
Our Customers:
“We are more than happy to partner with
AESIR to rebrand our products with a set
of Marketing Campaigns.”
Traditional Sidikalang Coffee Garden (Indonesia)

Foodertainment
AR Wearing
Augment Reality Applications

Foodertainme
nt
To bring in tradition and values behind the food
Fun for Food

Video
Awarenss:
Drawing
Shoppers to the
store location
with iBeacon
Consideration:
With Augment
reality posters to
get Foodies
consider the
food items
Conversion:
with iBeacon to
enable shoppers
pay at Point of
Sales
Loyalty: Auto
record purchase
record so to
cusomtize foodie
information
Advocacy:
Forming a
cooking class
community to
showcase how
cuisine made.
Support Foodies Eating Journey with
iBeacon & Augment Reality

Business Model
First 4th Month
AR Motion
Recipe
Marketing
apps
End of 6th Month
Package
display on
food
ingredients
and
labeling
Post 6th Month
iBeacon on
Retail
experience
Potential
Customers 海生隆發記

識別
時尚
AR Wearing
Wear Your Game With Augment Reality

Business Model in 6 Month
First 3 months
AR Tech
on
Wearing
simulation
By end of 6th Month
Kigurumi
theme AR
Games.
Post 6 Months
AR Motion
Games
with
wearing
technology
Business
Partners
www.gentlemens.sk
Zìzài Kù – Sverige
Nordic Asian Pop Fashion
Webshop

AESIR LIMITED Q3 report

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