Aesir limited q22014

1. Progress Report Quarterly Review – Q2 July 2014 Prepared by Ernest CHAN, Johnny LAM

2. AGENDA AESIR, your Business Agent in Euro-Asia 1. Executive Summary 2. About AESIR 3. Our Team 4. EBITDA & Financials Q2 5. Project Reviews a) Coffee Trading in Vietnam & Hong Kong i. Investment Request ii. Progress & Achievement iii. Resources needed b) Omiyage (Food Souvenir in Vietnam) i. Investment Request ii. Progress & Achievement iii. Resources needed c) eCommerce i. Investment Request ii. Progress & Achievement iii. Resources needed 6. Financial Projection Q3 & Year 2014 7. Endorsement 8. Q&A

3. Executive Summary ▪ AESIR is a Hong Kong Based Business Agent that brings fresh thoughts to Companies to establish, expand and develop their business in Euro-Asia with Business Trading and Consultation Services. ▪ Financials: ▪ Hidden ▪ Hidden ▪ Hidden ▪ Q2 Result is acceptable, while the ROI is less satisfactory vs projection due to delays in Project closing and Project plans in Vietnam. Q3 Direction is to keep the investment amount and put more focus on Sales Growth.

5. ABOUT AESIR AESIR stands for Æsir : [ey-sir, ey-zir] Scandinavian Mythology. the principal race of gods, led by Odin. In love of Scandinavian Culture, AESIR represents a working of Fine Asia – Europe Exchange Offer, replacing previous 洋行. Exclusive Distributor for Indonesian Sidikalang Garden & Vietnam Dat Lat Speciality Coffee in Greater China (獨家代理印尼和越南兩地的精品高原咖啡特別推薦野生貓屎咖啡) Vietnam Omyiage (Elegant Pastry Gifts from Vietnam) for Tourists eCommerce with European design, localized function to engage Target Customers via online communities. Coffee Trading Supply Chain Sales & Marketing E&E Coffe e Vietnam Omyiage IT eCommerce Social Media Design

6. ABOUT US WHY AESIR ▪ Key Drive: Euro ≤ ≥ Asia Trading = 639+922 US Billion Asia ▪ With China-ASEAN Free Trade Zone 中國─東盟自由貿易區active since 2010 on Brunei, Indonesia, Malaysia, the Philippines, Singapore and Thailand, in 2015 will apply to remaining ASEAN members. The biggest Free Trade Zone in terms of population and third in terms of Value is expected to grow further despite the economic slowdown in Europe & America. Asia-Europe ▪ China is the EU's biggest source of imports by far, and has also become one of the EU's fastest growing export markets. The EU has also become China’s biggest source of imports. ▪ China and Europe now trade well over €1 billion a day. AESIR LIMITED ▪ Offer Value Adding Services (Brand & Marketing, Distribution, Channeling, Business Consultation) to Euro-Asia Business in Expansion.

7. ABOUT US AESIR stands for Vision A Well Connected World for a Better Future Mission Enjoyment in Working Excellence in Quality Control Earnest to our stakeholders

9. Our Team

11. EBITDA & Financials Q2 ▪ An amount of Hidden invested already ( Hidden to E&E Coffee mostly) ▪ Revenue mostly comes from Electrolux Project ▪ Spending over budget for Coffee Projects. ▪ Suggestion: ▪ a Clear Financial Model needed for Q3, update and correct the Budgets for Project Thor(Omiyage in Vietnam) and Coffee Project in HK. ▪ Diverse the risk by introducing strategic Beverage Partner in HK.

13. Project Review- Coffee in Vietnam Hong Kong ▪ Investment Request: Hidden ▪ Payback Period: 11months ▪ ROI: 47% ▪ Market Opportunities Brief: Coffee Consumption Market in Greater China is expected to grow 2.5 times in 2020 vs 2012. From 2012Q1 to 2013 Q3, China Demand on Coffee has already reached 25%. Offering Coffee Product as Pilot Entry would give AESIR a strong Premium Brand Image. According to Euromonitor, Coffee represents premium beverage category as a high standard of living, opening doors for AESIR to premium markets. Operation Strategy Due to legal concern and better financial management, AESIR Limited plays the role as Supply Unit for Indonesian and Vietnam Coffee Providers to China Markets, E&E will be a customer brand with over 51% Ownerships by AESIR Management team. E&E investment: Marketing: Hidden Sales Support: Hidden HR: Hidden Total: Hidden HKD Coffee Trading Supply Chain Sales & Marketing E&E Coffe e

14. Progress & Achievement ▪ Packaging ▪ POS ▪ Magazine Metropop ▪ Events: LiveNorish Blogger, Convoy fin Coffee tasting 3 Business Models: ▪ Green Bean to Yuen Long Coffee Roaster ▪ Gift Set to Retailer Stores ▪ Coffee Bean & Powder with Tools Sales Channel China: Art Studio HK: Consignment in Food Store, USkitchen

15. Resources Needed ▪ Investment Capital: Hidden HKD less ▪ Packaging Specification and Communication needed in Vietnam & Indonesia ▪ Transport Logistics concern on MOQ, Dimensions and Shipment Dates ▪ Warehouse Storage and Owned Sales Channel ▪ Sales Channel Expansion ▪ Strategic Partners / Alliances on F&B sector

17. Project Review Omiyage ▪ Investment Request: Hidden ▪ Payback Period: 14 months ▪ ROI: 40% ▪ Market Opportunities Brief: Scope: Premium Handy Food Souvenirs Strategic Reason: 1st Investment Project from AESIR to secure overseas earnings with high growth potential with limited capital raised to examine the right move on Market SEA. Product Concept : Handy Food Souvenir exchange custom in far East. Viet Nam lacks a strong Food Brand appealing to Tourists to represent VN. Main Characteristics : Handy Food with mini 2 Weeks expiration Unique & Appealing package that represents Vietnam Green: Recyclable, Reusable ▪ Sales Channel: Tourists store & Cafe, Travel agency, Cooperate Gifts ▪ Key roles: Ernest Chan, Hung Tran ▪ Supply unit: VN Bakery Hy Goodies to be locked in Late May. ▪ Investment: Development cost: Hidden Food Cost & Package Cost: Hidden Production equipment: Hidden Marketing: Hidden Others : Hidden TOTAL : Hidden Payback : 14 months

18. Progress & Achievement ▪ Sample Box completed: Ngoc Quyet ▪ Bakery Partner Confirmed BOX SUPPLIER Supplier’s Name Address Price Tran Buu Company 1111 Au Co Street, Ho Chi Minh City Hidden VND / box Ngoc Quyet ( Individual house hold ) Tay Ninh Province Hidden VND / box ( Delivery in HCM ) COOKIE SUPPLIER Cookie’s type Price per Kg Unit Price 170.000 VND 4.250 VND 220.000 VND (Type I) 190.000 VND (Type II) 7.333 VND (Type I) 6.333 VND (Type II)

19. Resources Needed ▪ Packing issues for Appearance ▪ Business Registration needed Owner physical being in Vietnam. ▪ Sales Channel Building? ▪ Logistics Partner ▪ Management Issues in Vietnam

21. eCommerce ▪ Project to be Signed/ on pipeline ▪ Tailor Pro HK: eCommerce (Hidden K) ▪ Danish Electronics (Hidden K) ▪ Canton Opera (Hidden% of Funding) ▪ Italian Slow Food (Hidden K) ▪ Electrolux (50K) Signed ▪ Online Communities Building techniques ▪ News Sharing ▪ Useful tips ▪ Interest groups ▪ Short Films

22. Progress & Achievement ▪ Tailor Pro HK and new Fashion: ▪ Quotation to be sent ▪ Danish Electronics ▪ Contract to be signed (depends on physical store opening) ▪ Canton Opera ▪ Contracts to be Signed ▪ Italian Slow Food ▪ Quotation sent

23. Resources Needed ▪ Physical Stores ▪ HR Management ▪ Financial Focus ▪ Branding and Marketing Resources on eTailer

25. Financial Projection ▪ Total Investment needed by Q3 2014: Hidden HKD ▪ Till December, 2014 to have a projected positive cashflow Summary: 2014 will be AESIR Investment period to act as a startup to escalate and shaping our Business face to Customers.

27. Endorsement AESIR LIMITED “AESIR Team is a task-focused shaper…. Always organized in work and is able to effectively multi-task to ensure that all projects completed…..” Electrolux AB Small Appliances (Sweden) Our Customers: “We are more than happy to partner with AESIR to rebrand our products with a set of Marketing Campaigns.” Traditional Sidikalang Coffee Garden (Indonesia)

28. Q&A

29. FUTURE DIRECTION 未來與前景 BRAINSTORMING DINNER 26th August, 2014 談風：vs：再說 https://www.facebook.com/tfvsjs.syut/info

Aesir limited q22014

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