NanoDecopyer Case


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NanoDecopyer Case

  1. 1. Irreversible document destruction Nano DeCopier By: Jared Orkin Lisa Bui Eddie Basiliere Chris Mowbray
  2. 2. Company Background <ul><li>Sushil Bhatia </li></ul><ul><ul><li>Direct link to the increase in the use of paper and the increase in industry espionage </li></ul></ul><ul><li>  </li></ul><ul><li>Document Security and I.D Theft.              </li></ul><ul><ul><li>Poor disposal practices </li></ul></ul><ul><li>How can one safeguard this classified information and more specifically effectively destroy this material once it has served its purpose? </li></ul>
  3. 3. Company Background <ul><li>The Nano DeCopier (Paper Pulper) </li></ul><ul><li>What Exactly is the Nano DeCopier? </li></ul><ul><ul><li>Reduces paper to pulp in a 3 minute cycle. </li></ul></ul><ul><ul><li>Non Toxic “green” cleaning mixture. </li></ul></ul><ul><ul><li>Pulp can equivalent up to 250 sheets of paper. </li></ul></ul><ul><li>The Industry </li></ul><ul><li>Evolved from burning papers, to incinerators, to shredders, and pulping machines. </li></ul><ul><li>The US government was spending more than a billion dollars a year on document destruction equipment. None of the equipment was 100% successful. </li></ul><ul><li>Most importantly in high secure venues materials needed to be shredded onsite.  </li></ul>
  4. 4. Business: Issues and Concerns <ul><li>Economic downturn </li></ul><ul><ul><li>Could they be successful even though the economy was doing bad? </li></ul></ul><ul><li>The increase of people entering the destruction market </li></ul><ul><ul><li>20% increase from 2007 to 2008 </li></ul></ul><ul><li>What made JMD more promising than other products out there? </li></ul><ul><ul><li>Granted people were going green, was the Nano-DeCopier cheaper and more useful than other destruction machines? </li></ul></ul><ul><ul><li>Will people buy this product? </li></ul></ul><ul><li>Regulation issues - making sure that everything is passed by the EPA/NAID </li></ul><ul><ul><li>Hanna Paper Recycling </li></ul></ul><ul><ul><li>Northeast Data Destruction </li></ul></ul>
  5. 5. Business: Issues and Concerns <ul><li>Identity theft </li></ul><ul><ul><li>Growing problem - 9.9 million victims as of 2008- increase of 22% from previous year </li></ul></ul><ul><ul><li>Fastest growing crimes in the US </li></ul></ul><ul><li>Physical flaws - too big? too small? </li></ul><ul><ul><li>How to make the product more home/user friendly? </li></ul></ul><ul><ul><li>How to package the product so it doesn’t break? </li></ul></ul><ul><li>How to advertise their product better </li></ul><ul><ul><li>Not really known, target more markets? </li></ul></ul><ul><ul><li>How to market their product better </li></ul></ul><ul><li>Issues regarding mass production </li></ul><ul><ul><li>making enough so the entire market wants to purchase </li></ul></ul><ul><ul><li>Will staples or office max want to buy a lot of this product? </li></ul></ul>
  6. 6. Chemistry: Issues and Concerns <ul><li>How to utilize the ink? </li></ul><ul><ul><li>recycle the ink properly? </li></ul></ul><ul><ul><li>Other ways to use? </li></ul></ul><ul><li>What to do with the pulp? </li></ul><ul><ul><li>Service or product company? </li></ul></ul><ul><li>What to do if the product spills? </li></ul><ul><ul><li>Is there a manual? </li></ul></ul><ul><li>Waste of water? </li></ul><ul><ul><li>2 gallons of water used every time </li></ul></ul>
  7. 7. Business: Recommendations <ul><li>Option A </li></ul><ul><li>Sell only the Nano DeCopier. </li></ul><ul><ul><li>Also sell Nano DeCopier Supplies, i.e: D-1200 Cleaning Fluid. </li></ul></ul><ul><li>This is a simple sales strategy that can eventually pay off for the company. </li></ul><ul><li>Become specifically a product company. </li></ul>
  8. 8. Assessing the Financials
  9. 9. Business: Recommendations <ul><li>Option B </li></ul><ul><li>Provide Services </li></ul><ul><ul><li>The company will provide the service to collect pulp. </li></ul></ul><ul><ul><li>Sell the pulp to paper mills. </li></ul></ul><ul><li>Reasonable strategy according to financial information. </li></ul><ul><li>Opportunity for extra revenue! </li></ul><ul><li>By year 5 Option B would generate a NIBT of $14,919,770! </li></ul>
  10. 10. Business: Recommendations <ul><li>Option C </li></ul><ul><li>Convert the products ourselves. </li></ul><ul><ul><li>Pulp to create the products is free! </li></ul></ul><ul><li>Cost to convert the product is high, but the revenue received from sales substantially higher! </li></ul><ul><li>By year 5 option C would generate a NIBT of $18,070,370! </li></ul><ul><li>Financially, entering this market has a substantial upside with minimal risk. </li></ul><ul><li>BEST SALES STRATEGIC DECISION! </li></ul>
  11. 11. Assessing the Financials
  12. 12. Business: Recommendations <ul><li>Online! </li></ul><ul><ul><li>Develop a new website, more user friendly </li></ul></ul><ul><li>Stronger Advertising of Products </li></ul><ul><li>Free product to sell </li></ul>
  13. 13. Chemistry 101: Recommendations <ul><li>What is the Printed Ink made up of? </li></ul><ul><ul><li>Pigments and Synthetic Polymers </li></ul></ul><ul><li>What is this D12 Solution made out of? </li></ul><ul><ul><li>Modified Cellulose and Polyoxyethylene </li></ul></ul><ul><ul><li>Cellulose: enhances the detachment of the ink particle from the paper by partial hydrolysis of the fiber </li></ul></ul><ul><ul><li>Polyoxyethylene: The supporting copolymer polyoxyethylene causes foaming which removes the detached ink particles by flotation. </li></ul></ul>
  14. 14. Chemistry 101: Recommendations <ul><li>What to do with the SLUDGE? </li></ul><ul><li>Once the ink has been deinked the polymer has become a high density polymer, which is crosshatched and cannot be reformed. This sludge also creates concern about the presence of metals, polychlorinated biphenyls and even dioxin </li></ul><ul><ul><li>Incinerator </li></ul></ul><ul><ul><li>Composted </li></ul></ul><ul><ul><li>Landfilled </li></ul></ul><ul><ul><ul><li>Used in concrete and Gravel Roads </li></ul></ul></ul><ul><ul><li>LandSpreading </li></ul></ul>
  15. 15. Consequences <ul><li>Option C: Sell products, services and converted products </li></ul><ul><ul><li>ROI is GREATER </li></ul></ul><ul><ul><li>Market is Lucrative </li></ul></ul><ul><ul><li>Raw materials are Nearly Nothing. </li></ul></ul><ul><li>LandSpreading </li></ul><ul><ul><li>Made up of mostly organic raw materials such as: </li></ul></ul><ul><ul><ul><li>Vegetable oils </li></ul></ul></ul><ul><ul><ul><li>Esters </li></ul></ul></ul><ul><ul><ul><li>Fatty Acids </li></ul></ul></ul><ul><ul><li>Provides nutrients to soil for structure stability. </li></ul></ul><ul><ul><li>Calcium carbonate that is present will act as a lime substitute which helps balance overly acidic conditions. </li></ul></ul>BUSINESS CHEMISTRY
  16. 16. Questions?