Smartphone users were asked about their interest in, and the potential development of, 18 new services relating to important aspects of city life. The findings are presented in a ConsumerLab report. The fast global uptake of smartphones was a market transformation. But smartphone owners have now entered a phase of rapidly diversifying use where they look for apps across all industries. In just three years the mass market will be unrecognizable compared to where we are today. Cities will also need to evolve to accommodate the demand for connectivity, leading to fundamentally different environments in which we live and work. Previous ConsumerLab research highlighted key areas of city life that citizens are satisfied with, including: shopping, restaurants/cafés, and entertainment/leisure. It also pinpointed areas that they are dissatisfied with, such as care, communication with authorities, and traffic. The report focuses on understanding what role ICT plays in satisfaction and dissatisfaction with city life. Ericsson has developed 18 service concepts, in order to study how consumers predict future growth patterns for ICT across all key areas.

1. SMartphones change cities
Consumers expect ICT to drive satisfaction with key aspects of city life
We asked 7,500 smartphone users across Tokyo, Beijing, London, New York
and São Paulo about their interest in a range of new service concepts.
TRAFFIC
COMMUNICATION
WITH AUTHORITIES
will use a
personal
navigator
service
every week
Availability of a
contextual mobile
city service to increase
6 times by 2016
SHOPPING
RESTAURANTS/
CAFÉS
LEISURE
FACILITIES
CARE CENTER UPDATE
AINMEN
RT
T
81%
CHILD
DAYCARE/
ELDERLY CARE
ENHANCING SATISFACTION WITH CITY LIFE
ENT
E
ALLEVIATING DISSATISFACTION WITH CITY LIFE
TICKETS
CI
N
EM
A
SP
x6
38%
67%
want a same-day
delivery service
of young couples/parents
would use a connected
food and medicine service
Can ICT be incorporated fast enough to keep up with demand from citizens?
© Ericsson 2013. Source: Ericsson ConsumerLab. www.ericsson.com/consumerlab
Availibility of a restaurant
ingredient checker to
grow 8 times by 2016
79%
ORTS
think that a mobile leisure
reservation service will
be available by 2016