Learn the basics of how to setup and use Google Analytics for your ecommerce or online business website.

1. POWERWORKSHOP
Created by
Eric Sharpe - CEO

2. ABOUT ERIC
• Loves Teaching Kids
Tech
• 10+ years Digital
Marketing
• 500+ business clients
• Bootstrapped to 6
Figures

3. WHY USE
GOOGLE ANALYTICS?
• Track Behavior
• Analyze Data
• Make Informed
Decisions
• Great for Marketing,
Product Dev, CFO, CTO
etc

4. TRACKING OVERVIEW
• Add Javascript snippet to each
page
• What Data Can I Collect?
• Language
• Type of Browser
• Device
• OS
• Traffic Source
• Google Analytics collects data from
each page, every time a page is
loaded
• Tracking collects more than just
basic info and you can customize
this using different views and

5. ACCOUNT STRUCTURE
• Organize the Data
Collected
• 50 Properties
• 25 Views
• User Permissions
• Admin
• Edit
• Collaborate
• Read & Analyze

6. SESSION
TRACKING
• One session = 30 mins
• Tracks only one device,
but can be set up to track
more (Cross Browser
• After 30 mins of no
activity, session ends
• Can change default 30
mins

7. METRICS
• Metrics are quantitative
measurements. The
metric Sessions is the
total number of sessions.
• The metric
“Pages/Session” is the
average number of
pages viewed per
session.

8. DIMENSIONS
• Dimensions are attributes of your data.
• Example: the dimension City indicates the city, for
example, "Paris" or "New York", from which a session
originates.
• The dimension Page indicates the URL of a page that is

9. EVENT TRACKING
• Track user interaction
with website elements

11. SEGMENTATION
• Compare single sessions or
multiple sessions
• Compare buyers versus non
buyers
• Compare ad traffic versus
organic sourced traffic
• Create custom segments
(demographics, technology,
behavior, session dates,
traffic sources and E-
commerce)

12. NOW IT’S YOUR TURN!
https://analytics.google.com

13. STEP #1
Sign up for Google Analytics
STEP #2
Get Java Script Snippet Code
STEP #3
Install on every page of your website/app

14. STEP #4
Create 3 total views
(Master, Test, Raw)
STEP #5
Share access with team members
STEP #6
Set up Conversion Goal
(Ex: Downloaded E-Book, signed up for free trial or submitted contact
form)

15. ADDITIONAL RESOURCES
https://analytics.google.com/analytics/academy
@Sharpey217 eric@digitalenvy.co