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PLAT Collection in Korea Market
20-21 NOV 2017
2
AGENDA
 PLAT Collection
 Shower Toilet Market Potential
 Product Specification and Standard
 Support/Modification Need
PLAT Collection
4
2017 New Lixil Store
 Establish in Nov 2017
 New Products
PLAT
 EASY SET
 Pristine
 Existing Products
 Acacia Evaluation
 Neo Modern
 Tonic New Wave
 Vessel, etc.
5
2017 AS Activities (Q3) – Tram Shelter
 Outdoor advertising to sustaining brand
exposure
 Period: Nov 17 – Feb 18
SHOWER TOILET
7
EST SHOWER TOILET MARKET SIZE
5.0 4.7
7.7
5.4
8.6 8.5
5.7
4.5
2.8 2.7
2.2 2.1
10,219
14,693
9,617 13,571 10,769 7,473 9,329 7,060
12,242
12,220
11,877 14,395
51,557
68,349
73,625
73,900
92,940
63,250
52,969
31,733
34,519 33,593
25,934 30,876
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
-
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
100,000
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
YTD
Primary and Seconday Property Transaction YOY Comparison
2nd to 1st # Ratio Primary Sales Secd Sales
Source: Government Land Registry
 2nd property transaction as indicator to renovation demand
 estimate 5-10% renovation with intention on shower toilet purchase
9
TOTO VS AS – LIMITED SKUs
Key competitor (est. >70% market share)
Wide range with different style and configuration
• Wall hang/Floor stand
• P trap –120 & 155mm
• S trap – 200~400mm
Limited SKUs (2 models)
• S trap for shower toilet
PRODUCT SPECIFICATION & STANDARD
11
SHOWER TOILET SPECIFICATION
 Electrical Specification
 220V/50Hz
 G Type Plug
 Trap Way: Prefer P190mm
 Safety Standard:
 Electrical Product IEC 60335-1 : 2001
 Shower Toilet IEC60335-2-84 : 2002 version
 Electromagnetic safety standard IEC62233 :
2005
12
TOILET SPECIFICATION
ROUGH IN
• Universal Trap is acceptable (retail)
• P Trap 190mm ± 5mm, S Trap 305mm &
• Trap inner diameter pass 80mm ball test
• <20cm from wall (P Trap application)
• ceramic sleeve needed to be added in case
of Univeral Trap to sell in project channel
WATER TANK
• Bottom holes x 2
• Left side for incoming water hose
• Right side for overflow
OTHERS :
• WC FIX ON THE FLOOR
• fixing nuts should be Stainless Steel
304 or higher
• QUALITY OF VITREOUS CHINA
• compliance to BS3402
• compliance to BS5503
• DIMENSION
• length <= 660mm
• GAP BETWEEN BOWL TO WALL
• >80mm for ball valve installation
TANK FITTINGS
• Flush valve refer to BSEN 997: 2012 + A1 2015
• Inlet valve refer to BS1212: 1990 part 3
• Connection nuts and hoses inside fittings
should be plastic or stainless steel. Plastic is
more common, Stainless Steel needs 316
Grading
• Comes with overflow plastic overflow pipe
FLUSH PERFORMANCE
• Flushing meets BSEN 997: 2012 + A1 2015
• Wash Down
• Top Push Button
SEAT COVER
• meet BS 1254:1981
• UF Material
• soft closing is critical
• thin cover is trend (a must)
• quick release is a trend (not critical)
14
FITTING (MIXER) SPECIFICATION
OFFICIAL TESTING STANDARD FOR MIXER
BS EN 1286:1999 CI.8 DIMENSIONS
BS EN 1286:1999 CI.9.3 LEAK TIGHTNESS OF THE OBTURATOR AND OF THE TAP UPSTRAM OF THE OBTURATOR(S)
BS EN 1286:1999 CI.9.4 LEAK TIGHTNESS OF THE OBTURATOR : CROSS FLOW BETWEEN HOT WATER & COLD WATER
BS EN 1286:1999 CI.9.5 LEAK TIGHTNESS OF THE TAP DOWNSTRAM OF THE OBTURATOR(S)
BS EN 1286:1999 CI.10.5 DETERMINATION OF FLOW RATE
BS EN 1982:2008: CC754S CHEMICAL COMPOSITION OF METAL COMPONET - BODY , DIVERTER & DIVERTER INNER TUBE
BS EN 10088-1:2014: X5CrNi18-10, 1.4301 CHEMICAL COMPOSITION OF METAL COMPONET - NUT
METAL EXTRACTION FROM VALVE CARTRIDGE (NO ADVERSE PHYSICAL EFFECT ON OR HAZARD TO HUMAN BEINGS)
ARSENIC ≦ 10µg/l
LEAD ≦ 10µg/l
CADMIUM ≦ 3µg/l
CHROMIUM ≦ 50µg/l
SELNIUM ≦ 40µg/l
NICKEL ≦ 70µg/l
METAL EXTRACTION FROM DIVERTER RING (NO ADVERSE PHYSICAL EFFECT ON OR HAZARD TO HUMAN BEINGS)
ARSENIC ≦ 10µg/l
LEAD ≦ 10µg/l
CADMIUM ≦ 3µg/l
CHROMIUM ≦ 50µg/l
SELNIUM ≦ 40µg/l
NICKEL ≦ 70µg/l
AS NZS 4020: 2005 EXTRACTIONS OF METALS FROM THE TAPEWARE TESTING OF PRODUCTS FOR USE IN CONTACT
WITH DRINKING WATER
BS6920 / WRAS CERTIFICATION HOSES - SPECIFIES REQUIREMENTS FOR THE SUITABILITY OF NON-METALLIC PRODUCTS
WELS CERTIFICATION GRADE 1 for water taps: Flow ≤ 2.0l/m GRADE 2 for water taps: 2.0 < ƒ ≤ 4.0l/m
GRADE 1 for mixer: Flow ≤ 5.0l/m GRADE 2 for mixer : 5.0 < ƒ ≤ 7.0
15
FITTING SPECIFICATION
16
FITTING (SENSOR TAP/MIXER) SPECIFICATION
OFFICIAL TESTING STANDARD FOR SENSOR TAP OR MIXER
BS EN 15091:2013 DIMENSIONS
BS EN 15091:2013 Cl.4.6.4 LEAK TIGHTNESS OF THE OBTURATOR ON THE SEAT AND OF THE TAP UPSTRAM OF THE OBTURATOR(S)
BS EN 15091:2013 Cl.4.6.5 LEAK TIGHTNESS OF THE TAPWARE DOWNSTRAM OF THE OBTURATOR
BS EN 15091:2013 Cl.4.6.7 PRESSURE RESISTANCE CHARACTERISTICS
BS EN 15091:2013 Cl.5.3 FLOW RATE OF HYDRAULIC CHARACTERISTICS
BS EN 15091:2013 Cl.5.5 FLOW RATE OF ENDURANCE TEST
BS EN 15091:2013 Cl.5.5.5 LEAKTIGHTNESS AFTER ENDURANCE CYCLES
BS EN 1982:2008: CC754S CHEMICAL COMPOSITION OF METAL COMPONET - SPOUT
METAL EXTRACTION FROM VALVE CARTRIDGE (NO ADVERSE PHYSICAL EFFECT ON OR HAZARD TO HUMAN BEINGS)
ARSENIC ≦ 10µg/l
LEAD ≦ 10µg/l
CADMIUM ≦ 3µg/l
CHROMIUM ≦ 50µg/l
SELNIUM ≦ 40µg/l
NICKEL ≦ 70µg/l
AS NZS 4020: 2005 EXTRACTIONS OF METALS FROM THE TAPEWARE TESTING OF PRODUCTS FOR USE IN CONTACT
WITH DRINKING WATER
BS6920 / WRAS CERTIFICATION HOSES-SPECIFIES REQUIREMENTS FOR THE SUITABILITY OF NON-METALLIC PRODUCTS
WELS CERTIFICATION GRADE 1 for water taps: Flow ≤ 2.0l/m GRADE 2 for water taps: 2.0 < ƒ ≤ 4.0l/m
GRADE 1 for mixer: Flow ≤ 5.0l/m GRADE 2 for mixer : 5.0 < ƒ ≤ 7.0
1. Leak Tightness & Durability
2. Material safety (contact with
drinking water)
3. Water Efficiency
SUPPORT & MODIFICATION
19
PRODUCT MODIFICATION SUPPORT
 Package
 English manual with AS logo
 Fittings
 G1/2” thread (same as plat)
 Toilet (include shower toilet)
 Universal or P Trap Bowl Available?
 Top Push Button
 Modification Possibility?
MOQ?
CAPAX Investment?
20
GENERAL SUPPORT
 Order Placement
 MOV Possibility
 General 100pcs MOQ for each SKUs is high for dealers
 Warranty
 Warranty Period
 Spare Part List (English)
 Product Information in English
 Drawing
 Specification sheet
 High resolution image
 Any other potential product from OEM vendors?
 Catalog
 NPD Flexibility
Plat collection in korea market

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Plat collection in korea market

  • 1. 1 PLAT Collection in Korea Market 20-21 NOV 2017
  • 2. 2 AGENDA  PLAT Collection  Shower Toilet Market Potential  Product Specification and Standard  Support/Modification Need
  • 4. 4 2017 New Lixil Store  Establish in Nov 2017  New Products PLAT  EASY SET  Pristine  Existing Products  Acacia Evaluation  Neo Modern  Tonic New Wave  Vessel, etc.
  • 5. 5 2017 AS Activities (Q3) – Tram Shelter  Outdoor advertising to sustaining brand exposure  Period: Nov 17 – Feb 18
  • 7. 7 EST SHOWER TOILET MARKET SIZE 5.0 4.7 7.7 5.4 8.6 8.5 5.7 4.5 2.8 2.7 2.2 2.1 10,219 14,693 9,617 13,571 10,769 7,473 9,329 7,060 12,242 12,220 11,877 14,395 51,557 68,349 73,625 73,900 92,940 63,250 52,969 31,733 34,519 33,593 25,934 30,876 0.0 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 10.0 - 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 100,000 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 YTD Primary and Seconday Property Transaction YOY Comparison 2nd to 1st # Ratio Primary Sales Secd Sales Source: Government Land Registry  2nd property transaction as indicator to renovation demand  estimate 5-10% renovation with intention on shower toilet purchase
  • 8. 9 TOTO VS AS – LIMITED SKUs Key competitor (est. >70% market share) Wide range with different style and configuration • Wall hang/Floor stand • P trap –120 & 155mm • S trap – 200~400mm Limited SKUs (2 models) • S trap for shower toilet
  • 10. 11 SHOWER TOILET SPECIFICATION  Electrical Specification  220V/50Hz  G Type Plug  Trap Way: Prefer P190mm  Safety Standard:  Electrical Product IEC 60335-1 : 2001  Shower Toilet IEC60335-2-84 : 2002 version  Electromagnetic safety standard IEC62233 : 2005
  • 11. 12 TOILET SPECIFICATION ROUGH IN • Universal Trap is acceptable (retail) • P Trap 190mm ± 5mm, S Trap 305mm & • Trap inner diameter pass 80mm ball test • <20cm from wall (P Trap application) • ceramic sleeve needed to be added in case of Univeral Trap to sell in project channel WATER TANK • Bottom holes x 2 • Left side for incoming water hose • Right side for overflow OTHERS : • WC FIX ON THE FLOOR • fixing nuts should be Stainless Steel 304 or higher • QUALITY OF VITREOUS CHINA • compliance to BS3402 • compliance to BS5503 • DIMENSION • length <= 660mm • GAP BETWEEN BOWL TO WALL • >80mm for ball valve installation TANK FITTINGS • Flush valve refer to BSEN 997: 2012 + A1 2015 • Inlet valve refer to BS1212: 1990 part 3 • Connection nuts and hoses inside fittings should be plastic or stainless steel. Plastic is more common, Stainless Steel needs 316 Grading • Comes with overflow plastic overflow pipe FLUSH PERFORMANCE • Flushing meets BSEN 997: 2012 + A1 2015 • Wash Down • Top Push Button SEAT COVER • meet BS 1254:1981 • UF Material • soft closing is critical • thin cover is trend (a must) • quick release is a trend (not critical)
  • 12. 14 FITTING (MIXER) SPECIFICATION OFFICIAL TESTING STANDARD FOR MIXER BS EN 1286:1999 CI.8 DIMENSIONS BS EN 1286:1999 CI.9.3 LEAK TIGHTNESS OF THE OBTURATOR AND OF THE TAP UPSTRAM OF THE OBTURATOR(S) BS EN 1286:1999 CI.9.4 LEAK TIGHTNESS OF THE OBTURATOR : CROSS FLOW BETWEEN HOT WATER & COLD WATER BS EN 1286:1999 CI.9.5 LEAK TIGHTNESS OF THE TAP DOWNSTRAM OF THE OBTURATOR(S) BS EN 1286:1999 CI.10.5 DETERMINATION OF FLOW RATE BS EN 1982:2008: CC754S CHEMICAL COMPOSITION OF METAL COMPONET - BODY , DIVERTER & DIVERTER INNER TUBE BS EN 10088-1:2014: X5CrNi18-10, 1.4301 CHEMICAL COMPOSITION OF METAL COMPONET - NUT METAL EXTRACTION FROM VALVE CARTRIDGE (NO ADVERSE PHYSICAL EFFECT ON OR HAZARD TO HUMAN BEINGS) ARSENIC ≦ 10µg/l LEAD ≦ 10µg/l CADMIUM ≦ 3µg/l CHROMIUM ≦ 50µg/l SELNIUM ≦ 40µg/l NICKEL ≦ 70µg/l METAL EXTRACTION FROM DIVERTER RING (NO ADVERSE PHYSICAL EFFECT ON OR HAZARD TO HUMAN BEINGS) ARSENIC ≦ 10µg/l LEAD ≦ 10µg/l CADMIUM ≦ 3µg/l CHROMIUM ≦ 50µg/l SELNIUM ≦ 40µg/l NICKEL ≦ 70µg/l AS NZS 4020: 2005 EXTRACTIONS OF METALS FROM THE TAPEWARE TESTING OF PRODUCTS FOR USE IN CONTACT WITH DRINKING WATER BS6920 / WRAS CERTIFICATION HOSES - SPECIFIES REQUIREMENTS FOR THE SUITABILITY OF NON-METALLIC PRODUCTS WELS CERTIFICATION GRADE 1 for water taps: Flow ≤ 2.0l/m GRADE 2 for water taps: 2.0 < ƒ ≤ 4.0l/m GRADE 1 for mixer: Flow ≤ 5.0l/m GRADE 2 for mixer : 5.0 < ƒ ≤ 7.0
  • 14. 16 FITTING (SENSOR TAP/MIXER) SPECIFICATION OFFICIAL TESTING STANDARD FOR SENSOR TAP OR MIXER BS EN 15091:2013 DIMENSIONS BS EN 15091:2013 Cl.4.6.4 LEAK TIGHTNESS OF THE OBTURATOR ON THE SEAT AND OF THE TAP UPSTRAM OF THE OBTURATOR(S) BS EN 15091:2013 Cl.4.6.5 LEAK TIGHTNESS OF THE TAPWARE DOWNSTRAM OF THE OBTURATOR BS EN 15091:2013 Cl.4.6.7 PRESSURE RESISTANCE CHARACTERISTICS BS EN 15091:2013 Cl.5.3 FLOW RATE OF HYDRAULIC CHARACTERISTICS BS EN 15091:2013 Cl.5.5 FLOW RATE OF ENDURANCE TEST BS EN 15091:2013 Cl.5.5.5 LEAKTIGHTNESS AFTER ENDURANCE CYCLES BS EN 1982:2008: CC754S CHEMICAL COMPOSITION OF METAL COMPONET - SPOUT METAL EXTRACTION FROM VALVE CARTRIDGE (NO ADVERSE PHYSICAL EFFECT ON OR HAZARD TO HUMAN BEINGS) ARSENIC ≦ 10µg/l LEAD ≦ 10µg/l CADMIUM ≦ 3µg/l CHROMIUM ≦ 50µg/l SELNIUM ≦ 40µg/l NICKEL ≦ 70µg/l AS NZS 4020: 2005 EXTRACTIONS OF METALS FROM THE TAPEWARE TESTING OF PRODUCTS FOR USE IN CONTACT WITH DRINKING WATER BS6920 / WRAS CERTIFICATION HOSES-SPECIFIES REQUIREMENTS FOR THE SUITABILITY OF NON-METALLIC PRODUCTS WELS CERTIFICATION GRADE 1 for water taps: Flow ≤ 2.0l/m GRADE 2 for water taps: 2.0 < ƒ ≤ 4.0l/m GRADE 1 for mixer: Flow ≤ 5.0l/m GRADE 2 for mixer : 5.0 < ƒ ≤ 7.0 1. Leak Tightness & Durability 2. Material safety (contact with drinking water) 3. Water Efficiency
  • 16. 19 PRODUCT MODIFICATION SUPPORT  Package  English manual with AS logo  Fittings  G1/2” thread (same as plat)  Toilet (include shower toilet)  Universal or P Trap Bowl Available?  Top Push Button  Modification Possibility? MOQ? CAPAX Investment?
  • 17. 20 GENERAL SUPPORT  Order Placement  MOV Possibility  General 100pcs MOQ for each SKUs is high for dealers  Warranty  Warranty Period  Spare Part List (English)  Product Information in English  Drawing  Specification sheet  High resolution image  Any other potential product from OEM vendors?  Catalog  NPD Flexibility