On 7 & 8 june 2017 GO Opleidingen | School for information conducted a workshop on the topic of Content Curation during the Acuril 2017 seminar in Puerto Rico.
4. Content Curation: What?
a strategy which organises, selects and modifies relevant information
on a specific topic enriched with context, vision / meaning and
presentation.
It is not
Collecting links
Retweeten / share / forward
7. Content Curation: Why? - Goals
Write down 3 reasons why you should start with Content Curation
Thought leadership on specialist subjects
Improving information services (internal and external)
Show you are a trusted ‘filter’
Get people to your website
Subscribtions to a newsletter
Act as a filter in times of information overload
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9. Content Curation: Monitor results
Check the results on a regular basis
to be able to adjust your strategy
to find out what works and what doesn’t work
to justify the time spent on Content Curation
10. Content Curation: Topics
Choose your topics carefully
Do you expect enough content for a longer period?
Does it have your personal interest?
Are you able to add value?
11. Content Curation: Sources
Identify the right sources and the experts or influencers
Internal
Research reports
Whitepapers
Articles
Blogs
Databases
Colleagues
External
News
Social Media posts
12. Content Curation: Sense Making
The most important and the most difficult (time consuming) aspect of content curation:
Add value or context
Collect and combine
Example: https://storify.com/mashable/brussels-terror-attacks
20. Content Curation: Search
How do you get the right information to curate?
Know the right search strings
Connect to RSS feeds, Google Alerts or Twitter feeds
26. Assignment
How would you curate this article on automated classification?
How would you curate this blog on Acuril2017?
1. Select a target audience
2. Add information / context / personalize
3. Select a sharing tool
29. Content Curation: The Curator
“a content curator continually seeks, makes
sense of, and shares the best and most relevant
content on a particular topic online. Content
curators have integrated this skill into their daily
routine.”
30.
31. Content Curation: The Curator
Name 3 skills a Content Curator ‘must’ have:
Curious
Conscious
Quick in scanning / judge
Proactive
Creative
Knowledge of target audience
Knowlegde of choosen topic(s)
Determined
Tech savvy
Eye for detail
32. Content Curator; understands his audience
What are their wishes?
What is their online behaviour?
What are they interested in?
What are their needs?
Has your audience sufficient digital skills?
33. Content Curation: Do’s and don’ts
Just start and get experience
Involve others, stimulate specialists in your organisation
Do not only send, try to communicate
Keep up to date with new tools
Add value if possible
Credit the original authors
Think about CopyRight