Equinix helps Box to accelerate business performance with direct connections to cloud services...

1. www.equinix.com
Results
60 percent increase performance
A global partner to support growth
and geographic expansion
Increased proximity to customers
Consistent quality and reliability
across data centers
Smooth, painless deployment in
highly secure facilities
“Having our largest customers just a cross connect
away helps us forge stronger business relationships,
a huge advantage that we could not get from other
data center providers”
Jeff Routledge, Director of Data Center Operations at Box
The Current Environment
Headquartered in Los Altos, Calif., privately held Box provides a secure content-sharing platform.
Content on Box can be shared internally and externally; accessed through iPad, iPhone, Android,
TouchPad and PlayBook applications; and extended to partner applications such as Google Apps,
NetSuite and Salesforce.
In its earliest days as a small start-up, Box’s infrastructure was hosted in a data center in Emeryville,
Calif., and had limited scalability and redundancy. With its application maturing and its customer base
expanding globally, Box sought a top-tier, global data center provider with the network density that
could enable lower latency and higher throughput for its cloud services.
The Solution
Equinix worked closely with Box to develop a comprehensive strategy for distributing a global network
of nodes, which today act as the foundation for Box Accelerator, its recently announced global data
transfer network. Equinix’s ability to add capacity to existing locations and expand globally further
helped Box launch the new cloud storage service for business and enterprise customers. With an eye
toward consistent performance, long-term scalability, global expansion, and proximity to key global
markets, Box initially moved its infrastructure into two cages in the Equinix International Business
Exchange™ (IBX®
) SV2 facility in San Jose, Calif. Today, Box has begun worldwide deployment,
having just added various infrastructure elements in Equinix data centers in Chicago, Ashburn, Va.,
Amsterdam, Sydney, Hong Kong and Tokyo.
Box used Equinix’s tools to determine where the company would achieve the lowest latency to its
customers in North America, Europe and Asia, enabling Box to make the most informed decisions about
where to place its assets for its Box Accelerator offering for the lowest latency and higher bandwidth.
According to neutral, third-party testing provider Neustar, Box Accelerator provides the lowest average
upload times across all locations tested, and was 2.7 times faster than its closest global competitor.
“With Equinix, you know you’ll get consistently high performance and reliability across data centers,”
said Jeff Routledge, director of data center operations at Box and an Equinix customer for more than
10 years while in previous positions. “Walking into their Ashburn data center is just like walking into
the San Jose data center. So it made perfect sense to work with Equinix as a foundational global
partner for infrastructure growth and getting us closer to our customers.”
EQUINIX CUSTOMER
SUCCESS STORY –
BOX
Box turns to Platform Equinix as the foundational
component for Box Accelerator, its global data
transfer network that augments the speed of the
Box service for enterprise users by 60 percent.
ONLINESTORAGE

2. www.equinix.com
About Box
Founded in 2005, Box provides a secure
content sharing platform that both users
and IT love and adopt. Content on Box
can be shared internally and externally,
accessed through iPad, iPhone, Android,
Windows Phone and Windows 8
applications, among others, and
extended to partner applications such
as Google Apps, NetSuite and
Salesforce. Headquartered in Los
Altos, CA, Box is a privately held
company and is backed by venture
capital firms Andreessen Horowitz,
Bessemer Venture Partners, Draper
Fisher Jurvetson, Emergence Capital
Partners, General Atlantic, Meritech
Capital Partners, NEA, Scale Venture
Partners, and U.S. Venture Partners,
and strategic investors salesforce.com
and SAP. To learn more about Box, visit
www.box.com.
About Equinix
Equinix, Inc. (Nasdaq: EQIX), connects
more than 4,000 companies directly to
their customers and partners inside
the world’s most networked data
centers. Today, enterprise, cloud,
networking, digital media and financial
services companies leverage the
Equinix interconnection platform in 30
strategic markets across the Americas,
EMEA and Asia-Pacific. By connecting
directly to their strategic partners and
end users, customers are forming
dynamic ecosystems inside Equinix.
These interconnected ecosystems
enable companies to optimize the
performance of their content and
applications and protect their vital
digital assets.
Learn more at www.equinix.com
Equinix Americas
+1.650.598.6000
info@equinix.com
Equinix EMEA
+44.845.373.2900
info@eu.equinix.com
Equinix Asia-Pacific
+852.2970.7788
info@ap.equinix.com
© 2012 Equinix, Inc.
CS-A4 BOXNET 1F1 DD-CL 1212
Why Equinix
Platform Equinix
Platform Equinix comprises a global footprint of IBX data centers and a global marketplace
where companies connect to their customers and partners to form critical business ecosystems.
Together these components are helping Box accelerate growth by safeguarding its infrastructure,
improving performance, and providing direct connections to their digital supply chain. “Having our
largest customers just a cross connect away helps us forge stronger business relationships, a
huge advantage that we could not get from other data center providers,” said Routledge. “Other
colocation sites give you four walls. Equinix is a partner that cares about our business and helps us
connect with a global marketplace of partners and customers. That’s very rare.”
A Global Platform
Equinix is located in 38 strategic markets in 13 countries across 5 continents, enabling customers to
rapidly deploy application nodes and network PoPs worldwide. This made it easier for Box to expand
into new geographies with the assurance of receiving the same quality of service and performance.
Equinix’s commitment to adding capacity to existing locations and expand globally means that
Box will be able to grow its infrastructure where and when it needs to through a single partner.
“Having a stable platform and partner eliminates a whole layer of risk, giving us greater confidence
to grow,” said Routledge. “We sleep better at night knowing we’re in the best facilities.”
Reduced Latency
By leveraging Equinix’s global footprint to get closer to its customers, Box is improving customer
application response times by 60 percent. This is especially important for Box’s global customers
who are moving assets across large distances.
Carrier Neutrality
The world’s top carriers, networks and ISPs are accessible through Equinix IBX data centers.
Equinix’s network choice makes it easier, faster and less expensive for Box to leverage the exact
network it needs with a simple cross connect.
Ease of Deployment
Working with Equinix on deployments allowed Box to get its infrastructure up and running in less
than a day. The Equinix staff has coordinated with the Box team on timing equipment deliveries and
installs to ensure the most expeditious process, and any issues have been resolved quickly. “The
caliber of the Equinix staff is superior to any other facility I’ve worked with,” said Routledge. “When
I need to open a ticket, they understand my business, my requirements, and my urgency. They are
smart, professional people who get things done quickly and painlessly.”
Security
One of Box’s top initiatives is “Security First,” and Equinix meets their security requirements, including
compliance with Statement on Auditing Standards (SAS) No. 70. Every Equinix IBX data center
delivers world-class process and physical security, utilizing an array of security equipment,
techniques and procedures to control, monitor and record access to the facility, including customer
cage areas. “It’s paramount to our customers that their data is secure, and physical security is very
high on the list,” said Routledge. “With Equinix’s reputation for the highest levels of security, this
is something our customers don’t have to worry about.”