Advertising Campaign for Rio - The Movie. Presentation was delivered to Communication 654 at Liberty University to Dr. Schwartz.

1. Rio Campaign

2. Preview Explanation Research Target Creative Strategy What would we change Conclusion

3. Portfolio

4. What is Rio? When Blu, a domesticated macaw from small-town Minnesota, meets the fiercely independent Jewel, he takes off on an adventure to Rio de Janeiro with this bird of his dreams.

5. Research 18-35 – College and Graduates – Male and Female – No Kids

7. Male or Female

8. Curious about Rio

9. College Graduate

10. Loves Humor

11. 18-24

12. Male and Female

13. Interested in Humor

14. College

16. Twitter

17. Facebook

19. The Plan — #rio

20. Created a Twitter

21. Followers

26. Hollywood $ vs. Real $ “A little bird told me…” “Sales. Sales. Sales.” are what matter. Rio had the largest weekend opening for 2011 and led the box office the 2nd weekend.

30. See Box Office sales maintain top three spots for 5-7 weeks.

32. Drivetarget to Fandango

33. Sweepstake

34. Purchase tickets online

35. Watch Trailer

36. CreateBuzz#Rio