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Identity Management
Buyer’s Guide for the SME
Steve Brasen
Research Director
Identity and Access Management
sbrasen@enterprisemanagement.com
| @ema_research 2
Watch the On-Demand Webinar
• Identity Management Buyer’s Guide for the SME On-Demand
Webinar: https://info.enterprisemanagement.com/identity-
management-buyers-guide-webinar-ss
• Check out upcoming webinars from EMA here:
https://www.enterprisemanagement.com/freeResearch
© 2023 Enterprise Management Associates, Inc.
| @ema_research
| @ema_research
Featured Speaker
Steve's career at EMA follows 20+
years of “in-the-trenches” experience
in IT systems support, engineering, and
management for high-technology,
telecommunications, and financial
institutions. Steve is a recognized
leading voice on topics related to
identity and access management
technologies and best practices.
© 2023 Enterprise Management Associates, Inc. 3
Steve Brasen
Research Director
Identity Management
Enterprise Management Associates
| @ema_research
| @ema_research
Agenda
Identity
Management
and the
Modern SME
1 2 3
Architectural
Complexity
Identity
Lifecycle
Management
4
Authentication
Management
5
Endpoint
Device
Management
6
Total Cost of
Ownership
© 2021 Enterprise Management Associates, Inc. 4
| @ema_research
| @ema_research
Understanding the Modern SME
© 2023 Enterprise Management Associates, Inc. 5
• SME’s typically employ
fewer than 1,000 workers
and earn between $1
million and $100 million in
annual revenue
• SME workforces primarily
consist of full-time
employees
| @ema_research
| @ema_research
SME Challenges
© 2023 Enterprise Management Associates, Inc. 6
• With limited budgets and
staff, SMEs must do more
with less to compete with
their larger competitors
• IT administrators must
“wear many hats” to
support the breadth of IT
service
| @ema_research
| @ema_research
Identity Management and the
Modern SME
© 2023 Enterprise Management Associates, Inc. 7
• Identity and access
management (IAM) drives
business success and growth
• Workers require access to
the apps, data, and IT
services necessary to
perform job tasks
• However, access to IT
resources must not inhibit
security effectiveness
| @ema_research
| @ema_research
SME Requirements for IAM
© 2023 Enterprise Management Associates, Inc. 8
• Attaining security assurance
• Enabling workforce
productivity
• Supporting digital
transformation
• Achieving regulatory
compliance
• Empowering remote
workforces
• Attracting and retaining
talented workers
| @ema_research
| @ema_research
SME IAM Adoption
Considerations
© 2023 Enterprise Management Associates, Inc. 9
• SMEs should right-size IAM
solution to support business
requirements without over-
paying
• IAM solutions must be…
➢ Easy to deploy and use
➢ Extensible
➢ Cost-effective
| @ema_research
| @ema_research
| @ema_research
© 2023 Enterprise Management Associates, Inc. 10
Research and Methodology
As an example, EMA has
conducted a detailed evaluation
of two leading IAM platforms
available today:
• Okta Workforce Identity
• The JumpCloud Platform
Methodology:
• Establish KPIs
• Review product features
• Identify comparative “value”
to SME audiences
| @ema_research
Architectural Requirements
© 2023 Enterprise Management Associates, Inc. 11
| @ema_research
Deployment
Requirements
Okta Workforce Identity JumpCloud Platform
Unified Directory  ✓
Federated Directory ✓ ✓
Infrastructure required in
order to support on-premises
resources
• Active Directory or LDAP
Server
• Virtualized environment
• None
Software required to support
on-premises resources
• Okta Access Gateway
• Okta Active Directory
Agent or LDAP Agent
• Okta Active Directory
Password Sync Agent
• Okta IWA Web Agent
• Okta Advanced Server
Access
• None
Endpoint software
requirements
Okta Agent JumpCloud Agent
| @ema_research
Architectural Requirements
© 2023 Enterprise Management Associates, Inc. 12
| @ema_research
Natively
Supported
Outbound
Protocols
Okta Workforce Identity JumpCloud Platform
SAML 2.0 ✓ ✓
OAuth ✓ ✓
OpenID Connect ✓ ✓
SCIM ✓ ✓
RADIUS  ✓
LDAP  ✓
| @ema_research
Identity Lifecycle Management
© 2023 Enterprise Management Associates, Inc. 13
| @ema_research
Okta Workforce Identity JumpCloud Platform
Policy-based onboarding ✓ ✓
Attribute-based group assignments ✓ ✓
Detection of user status change ✓ ✓
Compliance audits and intelligence ✓ ✓
Certification campaigns ✓ 
Centralized user account deactivation ✓ ✓
Scheduled activation and deactivation  ✓
User account suspension ✓ ✓
| @ema_research
Authentication Management
© 2023 Enterprise Management Associates, Inc. 14
| @ema_research
Password
Management
Okta Workforce Identity JumpCloud Platform
Password policy management ✓ ✓
Cloud-hosted password
vaulting
✓ 
Device-hosted password
vaulting
 ✓
PC password manager  ✓
Mobile password manager app  ✓
Password sharing  ✓
| @ema_research
Authentication Management
© 2023 Enterprise Management Associates, Inc. 15
| @ema_research
Multifactor and
Least-privileged
Access
Okta Workforce Identity JumpCloud Platform
Time-based OTP ✓ ✓
Push notifications ✓ ✓
FIDO support ✓ ✓
Security key self-registration ✓ ✓
Single sign-on (SSO) ✓ ✓
Conditional access policies ✓ ✓
Risk-based authentication ✓ 
Just-in-time (JIT) provisioning to web apps ✓ ✓
Endpoint privileged access grants  ✓
| @ema_research
Authentication Management
© 2023 Enterprise Management Associates, Inc. 16
| @ema_research
Password
Management
Okta Workforce Identity JumpCloud Platform
Device asset intelligence ✓ ✓
Local user account
management
 ✓
Device usage policy
management
 ✓
Lock screen policy
management
 ✓
Command execution  ✓
Software distribution  ✓
Disk encryption  ✓
| @ema_research
Total Cost of Ownership
© 2023 Enterprise Management Associates, Inc. 17
| @ema_research
License Costs
Okta Workforce Identity JumpCloud Platform
Bundle Package Cost Bundle Package Cost
Adaptive Single Sign-On $5/user/mo SSO Package
• Cloud Directory
• Single Sign-On (SSO)
• User Lifecycle Management
• Multifactor Authentication
• Workflows
$7/user/mo
Adaptive MFA $6/user/mo
Universal Directory $2/user/mo
Workflows $6/user/mo
Lifecycle Management $4/user/mo
Core Directory Package
• SSO Package
• Cloud LDAP
• Cloud RADIUS
• Directory Insights
$11/user/mo
Access Gateway $3/user/mo
JumpCloud Platform
• Core Directory Package
• Device Management
• Mobile Device Management
• System Insights
$15/user/mo
API Access Management $2/user/mo
PlatformPlus
• JumpCloud Platform
• Conditional Access Policy
• Device Trust
• Network Trust
• Premium Support
$18/user/mo
Cumulative cost of all $28/user/mo Cumulative cost of all $18/user/mo
| @ema_research
Total Cost of Ownership
© 2023 Enterprise Management Associates, Inc. 18
| @ema_research
Infrastructure
Costs
On-Premises Infrastructure
Requirements
Okta Workforce Identity JumpCloud Platform
Active Directory Server
• Quad-core, 2 GHz
• 4 GB RAM
• 100 GB Disk Storage
• Windows Server 2022
Standard
$2,000 $0
Virtual Infrastructure to Host
Access Gateway
• 1.3 GHz core
• 2 GB RAM
• Windows Server 2022
Standard
• VMware Workstation Pro
$2,200 $0
Server Rack $200 $0
Power Consumption
• 2 Servers with 450W
Power Supplies
(329kWh/month each)
• Assuming 15¢/kWh
$99/month $0
| @ema_research
| @ema_research
Total Cost of Ownership
© 2023 Enterprise Management Associates, Inc. 19
Administration Costs
• Time and costs related to the
maintenance of an identity platform
are directly impacted by:
➢ Business requirements
➢ Staff technical expertise
➢ Number of managed resources
➢ Solution architecture
• The cost of managing user accounts
on endpoint devices with Okta
indicates adopters will pay the
equivalent of $37,500 per year
over JumpCloud for every 1000
supported users.
| @ema_research
| @ema_research
Total Cost of Ownership
© 2023 Enterprise Management Associates, Inc. 20
TCO of first year
supporting 100 users
TCO of first year
supporting 500 users
TCO of first year
supporting 1,000 users
Okta Workforce Identity JumpCloud Platform
Platform license costs $33,600 $21,600
Infrastructure costs $5,788 $0
Excess administration costs $3,750 $0
Total cost of ownership $43,138 $21,600
Okta Workforce Identity JumpCloud Platform
Platform license costs $168,000 $108,000
Infrastructure costs $5,788 $0
Excess administration costs $18,750 $0
Total cost of ownership $192,538 $108,000
Okta Workforce Identity JumpCloud Platform
Platform license costs $336,000 $216,000
Infrastructure costs $5,788 $0
Excess administration costs $37,500 $0
Platform license costs $379,288 $216,000
| @ema_research
| @ema_research
Conclusions
© 2023 Enterprise Management Associates, Inc. 21
• SMEs must adopt high-value solution
that meet business requirements
without breaking the bank.
• Okta’s feature set is designed to
address the requirements of large
enterprises, is meant to be part of a
larger identity implementation and
comes with a premium price tag.
• JumpCloud’s fully inclusive IAM
solution was developed specifically
for SMEs by providing a unified
directory that protects all IT
resources—on premises, in the cloud,
and on endpoint devices.
| @ema_research
| @ema_research
Welcome, Greg Armanini
Prior to JumpCloud, Greg held various
product leadership positions at
VMWare, Yahoo!, and AOL. An
energetic and results driven leader,
Greg has over 15 years of experience
and demonstrated success building
product strategy, leading go-to-
market, and executing on highly
visible programs.
© 2023 Enterprise Management Associates, Inc. 22
Greg Armanini
VP of Product Management
JumpCloud
| @ema_research
| @ema_research
© JumpCloud Inc.
Identities Devices IT Resources Events
Connections
CENTRALIZED ACCESS CONTROL ACROSS
Users
Admins
Machines
Desktop
Mobile
Virtual
Apps
Networks
Infrastructure
Directory Insights
System Insights
Reports & Alerts
Platform Graph
across every
bound resource
Open Directory Platform
| @ema_research
© JumpCloud Inc.
APIs
Unifying identities, their
entitlements and all
verification.
IDPs
HRIS
DEVICES
APPS
INFRA
NETWORKS
Sourcing Identities from
Anywhere.
Open Directory Platform
Provisioning and enabling access to
any resource, wherever that resource
is from a secure device.
| @ema_research
©2023 JumpCloud Inc. All rights reserved.
Users
User Management
Auth / Federation
MFA
Provisioning
Unified User and Device Security Platform
Devices
OS Management
Device Configuration
App Management
Onboarding
One Admin Console
Common Orchestration
Workflows
Device Trust and Real-Time
Posture Assessment
E2E Conditional Access
Passwordless / ZTNA
Holistic Compliance and
Reporting
| @ema_research
©2023 JumpCloud Inc. All rights reserved.
Consolidate a Patch Work of Tools
Identity Management
SSO
Device Management
IT Overhead
6.3X
Lower TCO*
MFA
Password Management
Remote Desktop
Into One Platform
ZOHO ASSIST
*Altitude Integrations lowered costs by
6.3x after moving to JumpCloud
| @ema_research
| @ema_research
Learn More
© 2023 Enterprise Management Associates, Inc. 27
| @ema_research
For more information on JumpCloud, go to:
www.JumpCloud.com
To gain access to the free research report,
send an email request to:
press@JumpCloud.com

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Identity Management Buyer’s Guide for the SME

  • 1. | @ema_research Identity Management Buyer’s Guide for the SME Steve Brasen Research Director Identity and Access Management sbrasen@enterprisemanagement.com
  • 2. | @ema_research 2 Watch the On-Demand Webinar • Identity Management Buyer’s Guide for the SME On-Demand Webinar: https://info.enterprisemanagement.com/identity- management-buyers-guide-webinar-ss • Check out upcoming webinars from EMA here: https://www.enterprisemanagement.com/freeResearch © 2023 Enterprise Management Associates, Inc.
  • 3. | @ema_research | @ema_research Featured Speaker Steve's career at EMA follows 20+ years of “in-the-trenches” experience in IT systems support, engineering, and management for high-technology, telecommunications, and financial institutions. Steve is a recognized leading voice on topics related to identity and access management technologies and best practices. © 2023 Enterprise Management Associates, Inc. 3 Steve Brasen Research Director Identity Management Enterprise Management Associates | @ema_research
  • 4. | @ema_research Agenda Identity Management and the Modern SME 1 2 3 Architectural Complexity Identity Lifecycle Management 4 Authentication Management 5 Endpoint Device Management 6 Total Cost of Ownership © 2021 Enterprise Management Associates, Inc. 4 | @ema_research
  • 5. | @ema_research Understanding the Modern SME © 2023 Enterprise Management Associates, Inc. 5 • SME’s typically employ fewer than 1,000 workers and earn between $1 million and $100 million in annual revenue • SME workforces primarily consist of full-time employees | @ema_research
  • 6. | @ema_research SME Challenges © 2023 Enterprise Management Associates, Inc. 6 • With limited budgets and staff, SMEs must do more with less to compete with their larger competitors • IT administrators must “wear many hats” to support the breadth of IT service | @ema_research
  • 7. | @ema_research Identity Management and the Modern SME © 2023 Enterprise Management Associates, Inc. 7 • Identity and access management (IAM) drives business success and growth • Workers require access to the apps, data, and IT services necessary to perform job tasks • However, access to IT resources must not inhibit security effectiveness | @ema_research
  • 8. | @ema_research SME Requirements for IAM © 2023 Enterprise Management Associates, Inc. 8 • Attaining security assurance • Enabling workforce productivity • Supporting digital transformation • Achieving regulatory compliance • Empowering remote workforces • Attracting and retaining talented workers | @ema_research
  • 9. | @ema_research SME IAM Adoption Considerations © 2023 Enterprise Management Associates, Inc. 9 • SMEs should right-size IAM solution to support business requirements without over- paying • IAM solutions must be… ➢ Easy to deploy and use ➢ Extensible ➢ Cost-effective | @ema_research
  • 10. | @ema_research | @ema_research © 2023 Enterprise Management Associates, Inc. 10 Research and Methodology As an example, EMA has conducted a detailed evaluation of two leading IAM platforms available today: • Okta Workforce Identity • The JumpCloud Platform Methodology: • Establish KPIs • Review product features • Identify comparative “value” to SME audiences
  • 11. | @ema_research Architectural Requirements © 2023 Enterprise Management Associates, Inc. 11 | @ema_research Deployment Requirements Okta Workforce Identity JumpCloud Platform Unified Directory  ✓ Federated Directory ✓ ✓ Infrastructure required in order to support on-premises resources • Active Directory or LDAP Server • Virtualized environment • None Software required to support on-premises resources • Okta Access Gateway • Okta Active Directory Agent or LDAP Agent • Okta Active Directory Password Sync Agent • Okta IWA Web Agent • Okta Advanced Server Access • None Endpoint software requirements Okta Agent JumpCloud Agent
  • 12. | @ema_research Architectural Requirements © 2023 Enterprise Management Associates, Inc. 12 | @ema_research Natively Supported Outbound Protocols Okta Workforce Identity JumpCloud Platform SAML 2.0 ✓ ✓ OAuth ✓ ✓ OpenID Connect ✓ ✓ SCIM ✓ ✓ RADIUS  ✓ LDAP  ✓
  • 13. | @ema_research Identity Lifecycle Management © 2023 Enterprise Management Associates, Inc. 13 | @ema_research Okta Workforce Identity JumpCloud Platform Policy-based onboarding ✓ ✓ Attribute-based group assignments ✓ ✓ Detection of user status change ✓ ✓ Compliance audits and intelligence ✓ ✓ Certification campaigns ✓  Centralized user account deactivation ✓ ✓ Scheduled activation and deactivation  ✓ User account suspension ✓ ✓
  • 14. | @ema_research Authentication Management © 2023 Enterprise Management Associates, Inc. 14 | @ema_research Password Management Okta Workforce Identity JumpCloud Platform Password policy management ✓ ✓ Cloud-hosted password vaulting ✓  Device-hosted password vaulting  ✓ PC password manager  ✓ Mobile password manager app  ✓ Password sharing  ✓
  • 15. | @ema_research Authentication Management © 2023 Enterprise Management Associates, Inc. 15 | @ema_research Multifactor and Least-privileged Access Okta Workforce Identity JumpCloud Platform Time-based OTP ✓ ✓ Push notifications ✓ ✓ FIDO support ✓ ✓ Security key self-registration ✓ ✓ Single sign-on (SSO) ✓ ✓ Conditional access policies ✓ ✓ Risk-based authentication ✓  Just-in-time (JIT) provisioning to web apps ✓ ✓ Endpoint privileged access grants  ✓
  • 16. | @ema_research Authentication Management © 2023 Enterprise Management Associates, Inc. 16 | @ema_research Password Management Okta Workforce Identity JumpCloud Platform Device asset intelligence ✓ ✓ Local user account management  ✓ Device usage policy management  ✓ Lock screen policy management  ✓ Command execution  ✓ Software distribution  ✓ Disk encryption  ✓
  • 17. | @ema_research Total Cost of Ownership © 2023 Enterprise Management Associates, Inc. 17 | @ema_research License Costs Okta Workforce Identity JumpCloud Platform Bundle Package Cost Bundle Package Cost Adaptive Single Sign-On $5/user/mo SSO Package • Cloud Directory • Single Sign-On (SSO) • User Lifecycle Management • Multifactor Authentication • Workflows $7/user/mo Adaptive MFA $6/user/mo Universal Directory $2/user/mo Workflows $6/user/mo Lifecycle Management $4/user/mo Core Directory Package • SSO Package • Cloud LDAP • Cloud RADIUS • Directory Insights $11/user/mo Access Gateway $3/user/mo JumpCloud Platform • Core Directory Package • Device Management • Mobile Device Management • System Insights $15/user/mo API Access Management $2/user/mo PlatformPlus • JumpCloud Platform • Conditional Access Policy • Device Trust • Network Trust • Premium Support $18/user/mo Cumulative cost of all $28/user/mo Cumulative cost of all $18/user/mo
  • 18. | @ema_research Total Cost of Ownership © 2023 Enterprise Management Associates, Inc. 18 | @ema_research Infrastructure Costs On-Premises Infrastructure Requirements Okta Workforce Identity JumpCloud Platform Active Directory Server • Quad-core, 2 GHz • 4 GB RAM • 100 GB Disk Storage • Windows Server 2022 Standard $2,000 $0 Virtual Infrastructure to Host Access Gateway • 1.3 GHz core • 2 GB RAM • Windows Server 2022 Standard • VMware Workstation Pro $2,200 $0 Server Rack $200 $0 Power Consumption • 2 Servers with 450W Power Supplies (329kWh/month each) • Assuming 15¢/kWh $99/month $0
  • 19. | @ema_research | @ema_research Total Cost of Ownership © 2023 Enterprise Management Associates, Inc. 19 Administration Costs • Time and costs related to the maintenance of an identity platform are directly impacted by: ➢ Business requirements ➢ Staff technical expertise ➢ Number of managed resources ➢ Solution architecture • The cost of managing user accounts on endpoint devices with Okta indicates adopters will pay the equivalent of $37,500 per year over JumpCloud for every 1000 supported users.
  • 20. | @ema_research | @ema_research Total Cost of Ownership © 2023 Enterprise Management Associates, Inc. 20 TCO of first year supporting 100 users TCO of first year supporting 500 users TCO of first year supporting 1,000 users Okta Workforce Identity JumpCloud Platform Platform license costs $33,600 $21,600 Infrastructure costs $5,788 $0 Excess administration costs $3,750 $0 Total cost of ownership $43,138 $21,600 Okta Workforce Identity JumpCloud Platform Platform license costs $168,000 $108,000 Infrastructure costs $5,788 $0 Excess administration costs $18,750 $0 Total cost of ownership $192,538 $108,000 Okta Workforce Identity JumpCloud Platform Platform license costs $336,000 $216,000 Infrastructure costs $5,788 $0 Excess administration costs $37,500 $0 Platform license costs $379,288 $216,000
  • 21. | @ema_research | @ema_research Conclusions © 2023 Enterprise Management Associates, Inc. 21 • SMEs must adopt high-value solution that meet business requirements without breaking the bank. • Okta’s feature set is designed to address the requirements of large enterprises, is meant to be part of a larger identity implementation and comes with a premium price tag. • JumpCloud’s fully inclusive IAM solution was developed specifically for SMEs by providing a unified directory that protects all IT resources—on premises, in the cloud, and on endpoint devices.
  • 22. | @ema_research | @ema_research Welcome, Greg Armanini Prior to JumpCloud, Greg held various product leadership positions at VMWare, Yahoo!, and AOL. An energetic and results driven leader, Greg has over 15 years of experience and demonstrated success building product strategy, leading go-to- market, and executing on highly visible programs. © 2023 Enterprise Management Associates, Inc. 22 Greg Armanini VP of Product Management JumpCloud | @ema_research
  • 23. | @ema_research © JumpCloud Inc. Identities Devices IT Resources Events Connections CENTRALIZED ACCESS CONTROL ACROSS Users Admins Machines Desktop Mobile Virtual Apps Networks Infrastructure Directory Insights System Insights Reports & Alerts Platform Graph across every bound resource Open Directory Platform
  • 24. | @ema_research © JumpCloud Inc. APIs Unifying identities, their entitlements and all verification. IDPs HRIS DEVICES APPS INFRA NETWORKS Sourcing Identities from Anywhere. Open Directory Platform Provisioning and enabling access to any resource, wherever that resource is from a secure device.
  • 25. | @ema_research ©2023 JumpCloud Inc. All rights reserved. Users User Management Auth / Federation MFA Provisioning Unified User and Device Security Platform Devices OS Management Device Configuration App Management Onboarding One Admin Console Common Orchestration Workflows Device Trust and Real-Time Posture Assessment E2E Conditional Access Passwordless / ZTNA Holistic Compliance and Reporting
  • 26. | @ema_research ©2023 JumpCloud Inc. All rights reserved. Consolidate a Patch Work of Tools Identity Management SSO Device Management IT Overhead 6.3X Lower TCO* MFA Password Management Remote Desktop Into One Platform ZOHO ASSIST *Altitude Integrations lowered costs by 6.3x after moving to JumpCloud
  • 27. | @ema_research | @ema_research Learn More © 2023 Enterprise Management Associates, Inc. 27 | @ema_research For more information on JumpCloud, go to: www.JumpCloud.com To gain access to the free research report, send an email request to: press@JumpCloud.com