Peter Collingridge has been an innovator in publishing and technology for 12 years; at Canongate Books for 4 years, he then set up the strategy consultancy Apt in 2005 and has produced over 25 publishing websites and films, from Bookseer.com to 25thEstate.com and Granta.com. The Golden Notebook was the world's first networked book group. Peter is also co-founder of Enhanced Editions, an iPhone and mobile device publisher of Enhanced eBooks.

1. Libros digitales
enriquecidos
Peter Collingridge
Enhanced Editions Ltd

2. Textbooks

3. Digital Publishing
Vision
Experimentation
Learning

4. 1 2 3 4
Community eBooks Analytics Innovation

5. #1
The web loves talking
about books
Community

6. Canongate.net 1.0 (1997–2002)

7. “ At last… a publisher’s site that
feels like a cool club stocked
with well-read friends
rather than a
lazy corporate exercise.”
The Guardian

8. Canongate.net 2.0 (2002–2006)

9. Canongate.net
7,000 active members
150,000 pages / m
8% conversion rate
High Google rating
Loved by customers
Totally under-exploited

10. James Frey: Author rehab
www.james-frey.com

11. James Frey
Google
Oprah
Smoking Gun

14. Bookseer
950,000 visits
2,500,000 page views
124,000 different books
24m recommendations

15. Social Reading: The Golden Notebook

16. FAIL
6 readers
800 pages
0 jokes
0 structure

17. #2
eBooks need to be better
Enhanced Editions

18. The future of the
book, c. 2008

19. The future of
everything else,
c. 2008

20. “ It doesn’t matter how
good or bad the product is
– the fact is that people
don’t read anymore.
Steve Jobs (Jan 2008)
”

21. “ We are publishing houses,
not software houses
UK publishing, 2008
”

22. “
The best way to predict
the future is to invent it.
Alan Kay, Apple
”

23. 10
05
01
97
20
20
20
19
Book
value
Impact of
digital Can digital
innovation provide
premium reading
experiences?

24. Key Decison:
Premium

25. How to bring How to get
books to the vs. books on the
iPhone iPhone

27. Feature 1.1
Load and parse an ePub
file for later use

28. Feature 5.3
Synchronise audio to text

29. “ Good design is invisible
Dieter Rams
”

33. (I wouldn’t say this was
easy. This bit took us
about a year.)

34. “Perfection is achieved,
not when there is
nothing more to add, but
when there is nothing
left to take away.
Antoine de Saint-Exupery
”

35. The evolution of the book
www.enhanced-editions.com

36. Users Awards Media
“Sets the gold MediaGuardian “The moment
standard for future Innovation award digital publishing
literary apps.” came of age”
iTunes & Observer The Bookseller
apps of the year
“Worth every cent. “crisper and sexier
No actually worth eConsultancy than the Kindle”
a lot more!” Innovation Award Daily Mail
Wolff Olins
“Future” award

37. #3
Watch & learn
Analytics

38. “When it comes to the
really important
decisions, data trumps
”
intuition every time.
Jeff Bezos

39. Google analytics
Google adwords
Google alerts
Twitter
Facebook
Analytics
Bit.ly
CreateSend
Flurry
Pinch
AppViz

41. Bunny
Munro
Dreams
From
My
Father

42. Bunny
Munro

43. Bunny: Sampler activity
Audio: Chapter Three
Audio: Chapter One
Chapter One
Chapter Two
Chapter Three
About the Author
Audio: Chapter Two
Video Listing
About This Free Sampler
Video: Chapter Three
2. Reading (help)
7. Other Features (help)
3. Audio Mode (help)
5. Tilt Scrolling (help)
1. Navigation (help)
10 m 20 m 30 m

44. Bunny: Newsfeed
Chapter One
feed downloads per day
Audio: Chapter One
News
Chapter Two
Bookmark
9 9 9 9 9 9 9
200 200 200 200 200 200 200
Video Listing 2, 9, 6, 3, 0, 7, 4,
Se
p
Se
p p1 p2 p3 Oc
t t1
Se Se Se Oc
Video: Chapter Three
Settings
About This Free Sampler
Spatial Mix
Chapter Three Nick Cave’s introduction to the Gospel …
Audio: Chapter Two Nick Cave on iTunes Podcast
A Night With Nick Cave
3. Audio Mode (help)
Welcome to Enhanced Editions
About the Author
Worldwide Editions of Bunny Munro
Audio: Chapter Three The Birth of Bunny Munro
Searching book Audiobook production
Live Events
2. Reading (help)
Hamburg Date Announced
1. Navigation (help)
Nick Cave vs. David Peace
5. Tilt Scrolling (help)
WIRED interview with Nick
7. Other Features (help) Reminder: A Night With Nick Cave
Our night with Nick Cave
Send to A Friend

45. Bunny: Downloads vs press
UK, AUS, NZ App Store Front US App Store Facebook
Page Feature Front Page Feature ad campaign
9/8 - 9/15 9/15 - 9/22 9/25 - 10/3
Sept 8: Sept 11: Sept 23: Sept 30: Oct 1:
Wired Nick Cave Myspace New York Times Dagbladet Cult of Mac Oct 5:
Boston Phoenix pda-247 VUE Weekly Cult of Mac Teleread Tech Central Paid
Rockol.it The List
Sept 14:
Cotonete Free
Evening Standard Sept 24:
NZ Herald
Daily Mail
Sept 9:
Sept 7: Pitchfork Sept 17:
NME Band weblogs The Scotsman Sept 25: Sept 29: Oct 2:
BookSeller Time Huff Post Wired La Republica Oct 6:
Sept 12: metronews.ca Beet.tv
Number of downloads
Ramblings on Music New Media Minute
Musicthread.net
Oct 10:
La Stampa
Sept 15:
Sept 10: Bookfutures Oct 8: Oct 12:
Cult of Mac The Age The Scotsman
TechDirt
Sep 5, 2009
Sep 7, 2009
Sep 9, 2009
Sep 11, 2009
Sep 13, 2009
Sep 15, 2009
Sep 17, 2009
Sep 19, 2009
Sep 21, 2009
Sep 23, 2009
Sep 25, 2009
Sep 27, 2009
Sep 29, 2009
Oct 1, 2009
Oct 3, 2009
Oct 5, 2009
Oct 7, 2009
Oct 9, 2009
Oct 11, 2009
Oct 13, 2009
Oct 15, 2009

46. !
Get. Analytics. Now.

47. #4
The future of publishing
Innovation

48. Jim Rhys
Strategy Product
EE
Peter
Publishing

49. Consultant Developer
Publisher
Digital
publisher

50. Skills we use
Selection
Planning
Production
Design
Creativity
Digital marketing
Analytics & SEO
Community management

51. “Invention is turning
money into ideas.
Innovation is turning
ideas into money.”

52. Where is publishing in
2010?

53. Philip Pullman on publishing in 2010

54. 1 2 3
Experiment Analyse Integrate

55. “Ever tried. Ever failed.
No matter. Try again.
Fail again. Fail better.”
Samuel Beckett
@gunzalis
peter@enhanced-editions.com