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Design methods
Remy Bourganel | GICC | © 2015
Design, foundations
Remy Bourganel | GICC | © 2015
Design, a holistic vision, gestalt
The whole is bigger than the sum of the parts
Remy Bourganel | GICC | © 2015
The best perceived image quality
Hi res image / average audio quality Average image / hi re...
Remy Bourganel | GICC | © 2015
Design, abduction and the designerly way of knowing
Induction Deduction
Abduction
Abductive...
Remy Bourganel | GICC | © 2015
Design, abduction & gestalt
Design as a creative synthesis activity processing a an abducti...
Remy Bourganel | GICC | © 2015
Design, top-down+bottom-up
Design as a creative synthesis activity @ the junction of:
• Top...
Remy Bourganel | GICC | © 2015
Design, top-down+bottom-up: experience qualities
Top-down
behavioural reflective
viceral
ex...
Remy Bourganel | GICC | © 2015
Design, inter-discipline
Design as a creative synthesis activity: aiming at balancing const...
Remy Bourganel | GICC | © 2015
Design, process
Design is a creative synthesis activity: aiming at balancing constraints.
I...
Remy Bourganel | GICC | © 2015
Design & constructivism, the familiar and the new
Piaget: To solve experience B, a child bu...
Remy Bourganel | GICC | © 2015
Design, the familiar and the new applied: desktop metaphor
original desktop metaphor
For ex...
Remy Bourganel | GICC | © 2015
Design, the familiar and the new applied: anti-chronological
03/04/2011 12:41BBC NEWS | UK ...
Remy Bourganel | GICC | © 2015
Design & research
Remy Bourganel | GICC | © 2015
Design & research
1966 Bruce Archer creates the ‘Design Research Society’
1979 Bruce Archer...
Remy Bourganel | GICC | © 2015
Design & research
Idealistic
societal and subversive
Context driven
Particular and syntheti...
Remy Bourganel | GICC | © 2015
Design & research
Interface to society
Possible
Interface to industry
Real
Interface to aca...
Remy Bourganel | GICC | © 2015
Design studies
A. Findeli
Remy Bourganel | GICC | © 2015
Design studies
N. Nova
Remy Bourganel | GICC | © 2015
Design practice, tools, samples…
Observe
Ethnography
Journal study
Video-online diary
Cultu...
Remy Bourganel | GICC | © 2015
Design exploration, speculative design, what if?
A. Dunne & F. Raby
Remy Bourganel | GICC | © 2015
Design exploration, design fiction, what if?
Near Future Laboratory
Remy Bourganel | GICC | © 2015
Design practice, meta-design & design space
Default to Harmlessness – in a world where it i...
Remy Bourganel | GICC | © 2015
Design practice, meta-design & generative design space
Nokia Animism
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Gicc méthodologies du design

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introduction to design as a research practice to non-experts

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Gicc méthodologies du design

  1. 1. Design methods
  2. 2. Remy Bourganel | GICC | © 2015 Design, foundations
  3. 3. Remy Bourganel | GICC | © 2015 Design, a holistic vision, gestalt The whole is bigger than the sum of the parts
  4. 4. Remy Bourganel | GICC | © 2015 The best perceived image quality Hi res image / average audio quality Average image / hi res audio quality Design, gestalt applied: synesthesia
  5. 5. Remy Bourganel | GICC | © 2015 Design, abduction and the designerly way of knowing Induction Deduction Abduction Abductive thinking (C.S. Pierce) Designerly way of knowing (N Cross, 1982)
  6. 6. Remy Bourganel | GICC | © 2015 Design, abduction & gestalt Design as a creative synthesis activity processing a an abductive thinking: a logic inference described as ‘guessing’ and ‘projecting’. This values: • Iterative trial & error process: prototyping intermediary objects to feel, think, learn. • Holistic vision (gestalt) within which the whole is greater than the sum of its parts. The Muji CD player would fail against the feature list test, but it is about an experience… An Ideo prototype
  7. 7. Remy Bourganel | GICC | © 2015 Design, top-down+bottom-up Design as a creative synthesis activity @ the junction of: • Top-down approach: a value-led experience system: an ethos, a culture, a zeitgeist, un imaginaire, eventually encapsulated in a brand. • Bottom-up approach: a usage and people-led experience system: people’s needs. Freemason symbols S street context, in Delhi
  8. 8. Remy Bourganel | GICC | © 2015 Design, top-down+bottom-up: experience qualities Top-down behavioural reflective viceral experience Bottom-up Design as a creative synthesis activity: aiming at balancing experiential qualities.
  9. 9. Remy Bourganel | GICC | © 2015 Design, inter-discipline Design as a creative synthesis activity: aiming at balancing constraints. Ideo’s design thinking popularization Feasible Viable Desirable experience
  10. 10. Remy Bourganel | GICC | © 2015 Design, process Design is a creative synthesis activity: aiming at balancing constraints. Ideo’s design thinking popularization Empathize Define Ideate Prototype Test
  11. 11. Remy Bourganel | GICC | © 2015 Design & constructivism, the familiar and the new Piaget: To solve experience B, a child builds on previous experience A... From this comes the concept of affordances (J.J. Gibson): actions possibilities that are readily perceivable by an actor from remembered experiences... Therefore, design as change agent needs to address both a marketing need to value the perception of a disruption / people’s need to capitalise on experience.
  12. 12. Remy Bourganel | GICC | © 2015 Design, the familiar and the new applied: desktop metaphor original desktop metaphor For example, the desktop metaphor was purposefully referring to real world objects as metaphors to help one grasp the abstraction of a digital ‘space’. And this is not exclusive to digital devices.
  13. 13. Remy Bourganel | GICC | © 2015 Design, the familiar and the new applied: anti-chronological 03/04/2011 12:41BBC NEWS | UK | Magazine | Giving up my iPod for a Walkman Page 1 of 6http://news.bbc.co.uk/2/hi/8117619.stm LISTEN UP TEENAGERS... THE CLASSIC WALKMAN EXPLAINED 1: Clunky buttons 2: Switch to metal (that's a type of cassette, not heavy rock music) 3: Battery light - usually found flickering in its death throes 4: Double headphone jack (not to be found on an iPod) 5: Door ejects - watch out for flying tapes and eye injuries Walkman v iPod: Scott's verdict When the Sony Walkman was launched, 30 years ago this week, it started a revolution in portable music. But how does it compare with its digital successors? The Magazine invited 13-year-old Scott Campbell to swap his iPod for a Walkman for a week. My dad had told me it was the iPod of its day. He had told me it was big, but I hadn't realised he meant THAT big. It was the size of a small book. When I saw it for the first time, its colour also struck me. Nowadays gadgets come in a rainbow of colours but this was only one shade - a bland grey. So it's not exactly the most aesthetically pleasing choice of music player. If I was browsing in a shop maybe I would have chosen something else. From a practical point of view, the Walkman is rather cumbersome, and it is certainly not pocket- sized, unless you have large pockets. It comes with a handy belt clip screwed on to the back, yet the weight of the unit is enough to haul down a low-slung pair of combats. When I wore it walking down the street or going into shops, I got strange looks, a mixture of surprise and curiosity, that made me a little embarrassed. As I boarded the school bus, where I live in Aberdeenshire, I was greeted with laughter. One boy said: "No-one uses them any more." Another said: "Groovy." Yet another one quipped: "That would be hard to lose." My friends couldn't imagine their parents using this monstrous box, but there was interest in what the thing was and how it worked. SHARED READ WATCHED/LISTENED Sheen live show bombs in Detroit French take over Abidjan airport Fukushima workers' bodies found Fighting resumes in Libyan cities Afghan Koran protests spreading Transocean executives get bonuses US jets grounded after hole scare Thousands are missing in Mexico UN Gaza report 'should be buried' Joy and desolation after cricket final Most popular now, in detail News Front Page Africa Americas Asia-Pacific Europe Middle East South Asia UK England Northern Ireland Scotland Wales UK Politics Education Magazine Business Health Science & Environment Technology Entertainment Also in the news ----------------- Video and Audio ----------------- Programmes Have Your Say In Pictures Country Profiles Special Reports Related BBC sites Sport Weather On This Day Editors' Blog BBC World Service Page last updated at 10:10 GMT, Monday, 29 June 2009 11:10 UK E-mail this to a friend Printable version Giving up my iPod for a Walkman In today's Magazine Big beasts How elephants helped to shape human history, by David Cannadine Change a-coming Justin Webb on America's love affair with progress Audience of one Would you watch a play all on your own? 7 days quiz What now for Paul the eight-limbed oracle? Magazine regulars Tweetbook Say goodbye to worktime boredom. Follow us on Facebook or Twitter Magazine Monitor Paper Monitor, Your Letters, Quote of the Day, Caption Competition and more MOST POPULAR STORIES NOW 03/04/2011 12:41BBC NEWS | UK | Magazine | Giving up my iPod for a Walkman Page 2 of 6http://news.bbc.co.uk/2/hi/8117619.stm I managed to create an impromptu shuffle feature simply by holding down 'rewind' and releasing it randomly The Walkman was a nostalgic sight for Scott's parents In some classes in school they let me listen to music and one teacher recognised it and got nostalgic. It took me three days to figure out that there was another side to the tape. That was not the only naive mistake that I made; I mistook the metal/normal switch on the Walkman for a genre- specific equaliser, but later I discovered that it was in fact used to switch between two different types of cassette. Another notable feature that the iPod has and the Walkman doesn't is "shuffle", where the player selects random tracks to play. Its a function that, on the face of it, the Walkman lacks. But I managed to create an impromptu shuffle feature simply by holding down "rewind" and releasing it randomly - effective, if a little laboured. I told my dad about my clever idea. His words of warning brought home the difference between the portable music players of today, which don't have moving parts, and the mechanical playback of old. In his words, "Walkmans eat tapes". So my clumsy clicking could have ended up ruining my favourite tape, leaving me music-less for the rest of the day. Digital relief Throughout my week using the Walkman, I came to realise that I have very little knowledge of technology from the past. I made a number of naive mistakes, but I also learned a lot about the grandfather of the MP3 Player. You can almost imagine the excitement about the Walkman coming out 30 years ago, as it was the newest piece of technology at the time. Perhaps that kind of anticipation and excitement has been somewhat lost in the flood of new products which now hit our shelves on a regular basis. Personally, I'm relieved I live in the digital age, with bigger choice, more functions and smaller devices. I'm relieved that the majority of technological advancement happened before I was born, as I can't imagine having to use such basic equipment every day. Having said all that, portable music is better than no music. Now, for technically curious readers, I've directly compared the portable cassette player with its latter-day successor. Here are the main cons, and even a pro, I found with this piece of antique technology. SOUND This is the function that matters most. To make the music play, you push the large play button. It engages with a satisfying clunk, unlike the finger tip tap for the iPod. When playing, it is clearly evident that the music sounds significantly different than when played on an MP3 player, mainly because of the hissy backtrack and odd warbly noises on the Walkman. The warbling is probably because of the horrifically short battery life; it is nearly completely dead within three hours of firing it up. Not long after the music warbled into life, it abruptly ended. CONVENIENCE With the plethora of MP3 players available on the market nowadays, 03/04/2011 12:41BBC NEWS | UK | Magazine | Giving up my iPod for a Walkman Page 3 of 6http://news.bbc.co.uk/2/hi/8117619.stm Music on the move each boasting bigger and better features than its predecessor, it is hard to imagine the prospect of purchasing and using a bulky cassette player instead of a digital device. Furthermore, there were a number of buttons protruding from the top and sides of this device to provide functions such as "rewinding" and "fast- forwarding" (remember those?), which added even more bulk. As well as this, the need for changing tapes is bothersome in itself. The tapes which I had could only hold around 12 tracks each, a fraction of the capacity of the smallest iPod. Did my dad, Alan, really ever think this was a credible piece of technology? "I remembered it fondly as a way to enjoy what music I liked, where I liked," he said. "But when I see it now, I wonder how I carried it!" WALKMAN 1, MP3 PLAYER 0 But it's not all a one-way street when you line up a Walkman against an iPod. The Walkman actually has two headphone sockets, labelled A and B, meaning the little music that I have, I can share with friends. To plug two pairs of headphones in to an iPod, you have to buy a special adapter. Another useful feature is the power socket on the side, so that you can plug the Walkman into the wall when you're not on the move. But given the dreadful battery life, I guess this was an outright necessity rather than an extra function. Scott Campbell co-edits his own news website, Net News Daily. Return to link A selection of your comments appears below. Oh, I remember being so jealous of my classmates who had Walkmans. When they first came out, they were over $200. Such joy when the cheap electronics brands started making them! Every long trip, I carried a big bag full of tapes and extra batteries. When the iPod came out, I was in awe at the idea of being able to carry my entire music collection in one small device that would fit in my pocket. I'd never trade my iPod for a Walkman, of course, but this brought back some great memories, and I really enjoyed the article. Maybe next you should try out a Commodore 64 for a week? Michelle, Portland, Oregon, USA The one he is using now should be the earliest stage of Walkman history. I still remember my last walkman 8 years ago was actually powered by a single AAA battery only and can last for few hours. I agree perfectly to what he said about '.... with a satisfying clunk " o men... this was absolutely a SATISFACTION !! Chester Kev, Malaysia You mention the lack of capacity and the limited number of tracks you could carry around, I seem to quite merrily recall ALSO carrying around a slick over the shoulder carry case for up to 20 cassettes should my friends and I be heading out. And all the song lyrics were handily printed out on the inside of the cassette cover, how ingenius was that! Andrew McCreath, Wateringbury, Kent Memories! I still have exactly the same model that Scott used for his review - brought back floods of memories from the 80s - especially using the double headphone socket so my girlfriend (now wife) and I could share Phil Collins (!?). Between myself and my 3 kids I've now bought every model of iPod/Phone, but I doubt I'll have those memories again. Jim Mantle, Melbourne, Australia BBC experiment on simplicity: asking an iPod’s generation teenager to play a walkman... http://news.bbc.co.uk/2/hi/8117619.stm
  14. 14. Remy Bourganel | GICC | © 2015 Design & research
  15. 15. Remy Bourganel | GICC | © 2015 Design & research 1966 Bruce Archer creates the ‘Design Research Society’ 1979 Bruce Archer, design as a discipline 1982 Nigel Cross, the designerly way of knowing 1991 Nigel Cross, Design Thinking symposia 1993 Christopher Frayling, research into/for/through 2008 Daniel Fallman’s triangle: design practice, studies, exploration
  16. 16. Remy Bourganel | GICC | © 2015 Design & research Idealistic societal and subversive Context driven Particular and synthetic Cumulative, distancing and describing Fallman’s triangle
  17. 17. Remy Bourganel | GICC | © 2015 Design & research Interface to society Possible Interface to industry Real Interface to academia True Fallman’s triangle
  18. 18. Remy Bourganel | GICC | © 2015 Design studies A. Findeli
  19. 19. Remy Bourganel | GICC | © 2015 Design studies N. Nova
  20. 20. Remy Bourganel | GICC | © 2015 Design practice, tools, samples… Observe Ethnography Journal study Video-online diary Cultural inventory Lucking Shadowing In home interviews AEIOU Trend analysis Card sorting Contextual inquiry Experts interviews What/How/Why User camera study Visual story telling, scenarios Benchmarking Heuristic evaluations Periodical reviews Outputs Test plan and screener Participant board User patterns, models User segmentation Feature/function map Personas Opportunities report Define Cluster insights, paterns, needs Empathy map Cluster user archetypes Cluster scenarios archetypes Journey map Power of ten 2X2 matrix Metaphors matrix low laddering point of view madlib point of view metaphor Point of view want add Brainstorming BodyStorming Conceptual models Brainstorming Design probes Reverse-brainstorming Design principles Outputs Design brief-2 Insights Models Competitive audit Need analysis Developp Sketches Wireframes Task analysis Task flow User scenario Comics Storyboard Navigation concepts Participatory design IA mapping Paper prototypes Digital prototypes Design sprints Iterative design Usability test Defining statements Postion mapping Value curve Mental models Card sorting Collaborative ideation Market differentiation Artifact from the future Affinity diagrams Graphic facilitation Backcasting Evolution model Imprtance vs feasibility priorization Outputs UI guidelines Design principles Annotated wireframes Presentation Digital prototypes Physical prototypes Implementation Technical feasibility SW architecture HW limitations User ecceptance test Outputs Collaborative design sessions with engineers Briefing-1 Stakeholder interview Organizational structure Current state analysis Understand objectives Quantitative studies User gegmentation Trends (tech, social, business) Outputs Transcripts Objectives, constraints, conditions Schedule Value proposition Briefing-2 Outputs Insights Models Competitive audit Need analysis
  21. 21. Remy Bourganel | GICC | © 2015 Design exploration, speculative design, what if? A. Dunne & F. Raby
  22. 22. Remy Bourganel | GICC | © 2015 Design exploration, design fiction, what if? Near Future Laboratory
  23. 23. Remy Bourganel | GICC | © 2015 Design practice, meta-design & design space Default to Harmlessness – in a world where it is possible for a device to broadcast your most intimate details, user’s safety (physical, psychic and financial) must be ensured. Be Self-Disclosing – ubiquitous systems should be technically and graphically self- disclosing, so that users are empowered to make informed decisions. Be Conservative of Face – ubiquitous systems must not unnecessarily embarass, humiliate, or shame their users. Be Conservative of Time – Ubiquitous systems must not introduce undue complications into ordinary operations and should ba respectful of our time. Be Deniable – Ubiquitous systems must offer users the ability to opt out, always and at any point. A. Greenfield, Everywear, ubiquitous computing design principles
  24. 24. Remy Bourganel | GICC | © 2015 Design practice, meta-design & generative design space Nokia Animism

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