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Social Media Training
for the Pump Industry
Marketers: Facebook
                       by
              Charli K. Matthews
Founder & President of Empowering Pumps, LLC
Charli K. Matthews
 Thank you for joining us to learn about Social Media for the
  Pump Industry!
 I am the President of Empowering Pumps, LLC and
  Publisher of EmpoweringPumps.com
 I have been in the industry for 9 years! The majority of my
  career I was spent as an Account Executive for Pumps &
  Systems Magazine. This is where I fell in love with the
  Pump Industry.
 For the last two years, I watched and learned from leaders
  the Pump Industry. I could see there was a need for online
  platform to utilize social media. This is why I built
  EmpoweringPumps.com and designed every page to use
  social media in some way.
CONTENT
 The backbone of social media is content. So, START
  WRITING now…

 Start a Blog
 Create a Email Newsletter
 Join other Social Media Platforms
 Define your audience
   Think about your customers, then think about their
    customers…
Outline
 Facebook
   Facebook Basics
       What is the most important thing you do on FB?
       How much time should you spend posting?
       What pages should you like?
       What are the best things to post on Facebook?


   How do you measure the success?!?!
     Where’s the ROI?
Let’s go to Facebook
I have a couple favorites I would like to share with you!
     http://www.facebook.com/empoweringpumps
What did I accomplish?
How do you measure the success?!?! Where’s the ROI?
Let me know what you would
      like to see next!
IF YOU HAVE ANY OTHER QUESTIONS, FEEL FREE TO EMAIL ME:
            CHARLI@EMPOWERINGPUMPS.COM

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Social Media Training for Pump Industry Marketers: Facebook

  • 1. Social Media Training for the Pump Industry Marketers: Facebook by Charli K. Matthews Founder & President of Empowering Pumps, LLC
  • 2. Charli K. Matthews  Thank you for joining us to learn about Social Media for the Pump Industry!  I am the President of Empowering Pumps, LLC and Publisher of EmpoweringPumps.com  I have been in the industry for 9 years! The majority of my career I was spent as an Account Executive for Pumps & Systems Magazine. This is where I fell in love with the Pump Industry.  For the last two years, I watched and learned from leaders the Pump Industry. I could see there was a need for online platform to utilize social media. This is why I built EmpoweringPumps.com and designed every page to use social media in some way.
  • 3. CONTENT  The backbone of social media is content. So, START WRITING now…  Start a Blog  Create a Email Newsletter  Join other Social Media Platforms  Define your audience  Think about your customers, then think about their customers…
  • 4. Outline  Facebook  Facebook Basics  What is the most important thing you do on FB?  How much time should you spend posting?  What pages should you like?  What are the best things to post on Facebook?  How do you measure the success?!?!  Where’s the ROI?
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Let’s go to Facebook I have a couple favorites I would like to share with you! http://www.facebook.com/empoweringpumps
  • 10. What did I accomplish? How do you measure the success?!?! Where’s the ROI?
  • 11. Let me know what you would like to see next! IF YOU HAVE ANY OTHER QUESTIONS, FEEL FREE TO EMAIL ME: CHARLI@EMPOWERINGPUMPS.COM