Consumers expect their travel to be as smart as their digital experiences. Here's how we can make that happen -- with a powerful smartwatch app!

1. © 2017 Emozionella®. All rights reserved.
MY FLIGHT
APP CONCEPT
Take off with smartwatch apps

2. Copyright © 2017 Emozionella®. All rights reserved.
My Flight watch and phone app delivers
revolu+onary experiences that will make traveling
effortless for your customers and more profitable
for you.
CONSUMERS EXPECT THEIR
TRAVEL TO BE AS SMART AS THEIR
DIGITAL EXPERIENCES.

3. Copyright © 2017 Emozionella®. All rights reserved.
MY FLIGHT
FOR WATCH AND PHONE
• We blend the power of the phone with the
in1macy of the watch
• We leverage the watch to reach your target
market faster
• The watch app gives you higher visibility in
the app store
• SCREENSHOTS ONLY OUTLINE FUNCTIONALITY; THEY DO NOT
REPRESENT THE FINAL DESIGN AND EXPERIENCE.
• THE APP WILLALSO BE AVAILABLE ON SMARTPHONES

4. Copyright © 2017 Emozionella®. All rights reserved.
ONTHE
PLANE
AT THE AIRPORT
TRIP PREPARATION
AFTER
PURCHASE
NEW BOOKING AFTER FLIGHT
HOW IT WORKS
MY FLIGHT IMPROVES THE ENTIRE
CUSTOMER JOURNEY
• Advice
• Reminders
• E-boarding
• Realtime gate
and flight info
• Airport services
• Offers
• Advice
• Customer stories
• Engage
• Upsell
• Seat number
• Time to arrival
• Flying-over map
• Info on destination

5. Copyright © 2017 Emozionella®. All rights reserved.
FOLLOWING THE CUSTOMER JOURNEY
The app detects the context and automatically shows just the
functions and info relevant to the journey, so it will be
immediately useful and more functional for users.
Journey
App functions and
features
The user journey
experience
After Purchase Trip Preparation At the Airport On the Plane After Flight
Trip DAY 10:20
AY HKI 3624
Gate
BOARDING
On Time 12:20
LCY to HKI
22 DEC
29
THE EXPERIENCE IS
CONCEIVED AROUND TWO
DIMENSIONS:
JOURNEY AND FUNCTIONS.
1 2 4 5
SMART CONTEXTUAL EXPERIENCES

6. Copyright © 2017 Emozionella®. All rights reserved.
FUNCTIONAL DESIGN EXAMPLES
The app becomes a personal travel assistant, and is relevant regardless of whether a flight is booked.
• SCREENSHOTS ONLY OUTLINE FUNCTIONALITY; THEY DO NOT REPRESENT THE FINAL DESIGN AND EXPERIENCE.
• THE APP WILL ALSO BE AVAILABLE ON SMARTPHONES.
Airline 10:20
Helsinki
29€
ADD TO MY
WISH LIST
USER STORIES:
CAROLINE
JAZZ FESTIVAL
A lot of fun in
Madrid!
12-15 December
@ Berlin
FOOTBALL MATCH
17 December
@ Paris
FOOTBALL MATCH
17 December
@ Paris
i
i
i
SEAT
Change seat
Next Trip 10:20
LCY to HKI
25 DEC
20DAYS TO
HELSINKI
VIP
Upgrade to VIP
PRIORITY
Upgrade
HOTEL
*****
With 25%
Discount
CONFIRMED
AY HKI 3624
WISH
No Flight
Booked
AAer
Purchase
Trip
PreparaHon
At the
Airport
On the
Plane
Trip DAY 10:20
AY HKI 3624
Gate
BOARDING
On Time 12:20
LCY to HKI
22 DEC
BOARDING CARDS
29
Lounges
VIP
NEAR GATE 21
NEAR GATE 45
FLY HIGH
NEAR GATE 3
Relax
1
2
3
TIME TO GATE
2 min
MAP
En route 13:20
LCY HKI
12:30 14:40
SEAT 4B
Terminal Gate Baggage
B B22 ---
JAZZ FESTIVAL
22 December
@ Helsinki
ART EXHIBITION
23 December
@ HAM Helsinki Art
Museum
i
i
Helsinki
14C
SAT SUN MON
Next Trip 10:20
AY HKI 3624
ADD TO WISH LIST
CHECK-IN
BOOK A TAXI
LCY to HKI
22 DEC
20DAYS TO
HELSINKI
TIME TO AIRPORT
DOCUMENTS:
45 min
CAR RENTAL
STARTING FROM
14€/DAY
i
Remember to bring
valid ID with you

7. Copyright © 2017 Emozionella®. All rights reserved.
CROSS-DEVICE EXPERIENCES
• On the watch, users access info and add offers/events to the
wishlist with just one tap.
• On the phone, users live a feature-rich experience, from ticket
purchase to travel preferences.
• The app knows if the traveller's upcoming flight is a one-way or
return trip and adjusts interactions accordingly.
• During the flight some functions may rely on on-board
connectivity.
• The app can be used to connect to onboard internet services.
THE PHONE AND WATCH APP WORK TOGETHER TO CREATE A
SEAMLESS MOBILE EXPERIENCE

8. Copyright © 2017 Emozionella®. All rights reserved.
‣ DELIVER NOTIFICATIONS AT THE RIGHT TIME - SO THEY
DON’T DISTURB
‣ ENABLE ADAPTIVE EXPERIENCES - SO INFO IS VISUALIZED
IN A WAY THAT BEST FITS THE CONTEXT
‣ USE LANGUAGE THAT BEST RESONATES WITH THE
USER'S UNIQUE PERSONALITY
With Emozionella AI, apps live and breathe with the user. Once
implemented, the whole experience is adapted in real time to
perfectly resonate with the context and personality of the user.
BE CONTEXTUAL WITH AI
EMOZIONELLA ARTIFICIAL INTELLIGENCE
v.01b

9. Copyright © 2017 Emozionella®. All rights reserved.
MAKE YOUR PROMO CAMPAIGN MORE EFFECTIVE
DELIVERY OF NOTIFICATIONS WHEN
CONTEXT IS RIGHT
The app recognizes the user context and waits
for the best moment to deliver the message
(local notification). The message is tailored to
the specific personality of the user.
Driving Meeting Commuting
RESORT
BACK TO
PARADISE
BOOK
BUSY AVAILABLEBUSY
ADV/OFFER
IS ISSUED
EMOZIONELLA ARTIFICIAL INTELLIGENCE - EXAMPLE

10. Copyright © 2017 Emozionella®. All rights reserved.
GENERAL SYSTEM ARCHITECTURE OVERVIEW
Airline back-ends
App back-end
• User DB
• Integration with the
airline’s backend
• App core features
• Admin side
Traveller’s apps
Front-end
for admin
APP
CRM
Core Systems
External services
MY FLIGHT SYSTEMS IN SCOPE

11. Copyright © 2017 Emozionella®. All rights reserved.
Connect emo+onally
YOUR BENEFITS
Instant & easy to access
Smart interac+on
Secure by design
Make it easier for travelers
to discover your offers
Enhance the en+re travel experience
before, during and aDer flight
AI
Improve en+tlements with frequent flyer
programs for lounges, partners and shops

12. Copyright © 2017 Emozionella®. All rights reserved.
IMPLEMENTATION IS EASY WITH US
CONCEPT
- Complete concept
- Business case (costs and projected revenue /
savings)
- Experience and design
- Func1onal structure, features, requirements
- Feasibility requirements (IT, legal, processes) /
architecture, integra1ons
- Business processes design
- Launch plan and branding
PROOF OF CONCEPT & PROTOTYPES
- Survey
- focus groups
IMPLEMENTATION & LAUNCH
STRATEGY
- Opera1onal projects and resources defini1on
- Capability providers iden1fica1on
- GTM and launch plan
Concept & Plan CREATION PILOT MGT
PROGRAM & PROJECTS
MANAGEMENT
MULTIMEDIA AND DESIGN
IT CREATION PROJECTS
- IT app development
- IT back-end development
LAUNCH READINESS PROJECTS
- Transi1on management &
training
- Service management set-up
- Launch plan and readiness KPI
- Support aRer launch
PREPARATION
- Pilot organiza1on (place,
dura1on, par1es involved etc)
- Training
MANAGEMENT
- Repor1ng on pilot KPI
- Pilot support
- Implement urgent changes
PLAN FOR MASS DEPLOYMENT
- Collect feedback
- Lessons learned for deployment
- Roadmap
WHAT | HOW | WHY OPERATIONAL PROJECTS BEFORE DEPLOYMENT
1 2
O
PTIO
N
AL
3

13. Copyright © 2017 Emozionella®. All rights reserved.
YOUR JOURNEY WITH US
We will update you on new concepts and
opportunities that can help your business grow and
develop long-term success.
CONTINUOUS GROWTH
When the project is over, we stand by you as a
partner, ensuring everything delivers as it should,
and support you in the best way possible.
WE CARE
We manage the implementation project and
coordinate with the capability providers involved.
SMOOTH IMPLEMENTATION
Starting with an analysis of your business, we create
an opportunity that defines in detail the scope,
business case and operational plan for the project.
PROJECT OPPORTUNITY

14. Contextual
Experiences
with AI
App
Business
Strategy
We are transforming how brands grow with
revolutionary wearable apps that unlock new business
opportunities and inspire an emotional response.
App Concept
Development

15. www.emozionella.com
info@emozionella.com
CONTACT US
This document is produced by Emozionella as general guidance. It is not intended to provide specific advice on your
circumstances. If you require advice or further details, please contact Emozionella.
Copyright © 2017 Emozionella All rights reserved.
AVI0006 APP PROPOSAL 21_11_2017
Get Smart With Wearable Apps