1. JOSTENS PROPRIETARY AND CONFIDENTIAL
Emma Zamec
8.02.2016
Intern
Presentation

2. JOSTENS PROPRIETARY AND CONFIDENTIAL
ABOUT ME
• Started with Jostens in January 2016 with the Product Marketing Team
• Junior at the University of Minnesota – Carlson School of Management
• Studying Marketing and Public Relations

3. JOSTENS PROPRIETARY AND CONFIDENTIAL
WHAT HAVE I BEEN DOING?
• A little bit of everything – I have worked with each and every product
category
• In addition, worked with other interns on photo shoots and new rep
video
• Favorite project: Updating Announcements
• Most challenging project: Learning Center

4. JOSTENS PROPRIETARY AND CONFIDENTIAL
JEWELRY
• Learning Center Project
• On-going project with Rachel Raske and Kelly Karsky
• Completely reorganized the Jewelry Learning Center for Scholastic and
College – Really cleaned it up and made it easier to find items
• Updated all documents to be accurate for SY2017 (some as far back as
SY2014)
• Required weekly edits for about 2 months

5. JOSTENS PROPRIETARY AND CONFIDENTIAL

6. JOSTENS PROPRIETARY AND CONFIDENTIAL
APPAREL
• Inspiration Project
• Worked with Michelle Amundson and Gail Fillmer
• Spent a week sorting through trends to find update inspiration for each
of the apparel items we currently market
• Purpose of this was to find new images to survey our consumers on to
see which items would be good to add to our current line

7. JOSTENS PROPRIETARY AND CONFIDENTIAL

8. JOSTENS PROPRIETARY AND CONFIDENTIAL
ANNOUNCEMENTS
• Updating Photo Card & Announcements
• Worked with Valerie Bomar and Mandy Bremer
• Goal was to create contemporary versions of our boxed Thank You sets,
photo card and announcement lines and grad party accessories
• Created a SquareSpace sample to showcase a new way to market
items

9. JOSTENS PROPRIETARY AND CONFIDENTIAL

10. JOSTENS PROPRIETARY AND CONFIDENTIAL
CONCLUSIONS
• What I expected to learn:
• Organization
• Time management
• What to prioritize
• How to apply social
media as a tool for
marketing
• A sense of
professionalism
• What I did learn:
• How to build
relationships in the
work environment
• Communication
skills, whether over
e-mail, in meetings
or for clarification
• How to apply what
I’ve learned in class
to the real world
• What I still hope to learn:
• More real life
examples from class
• More about the
analytical side of
marketing
• Incorporating social
media into product
marketing